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It references the Sprout Social Index™ (Edition XVII: Accelerate) and explains why consumers follow brands, then guides users through objectives, preferred metrics, business strengths, team authority, creative resources, and flexibility to produce personalized content mix recommendations.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-content-mix-tool/375461/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-content-mix-tool/375461.png","ImageObject",442,249,{"name":88,"@type":89},"Logic","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-14","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Why does the document emphasize a tailored social content strategy instead of a one-size-fits-all plan?","Question",{"text":109,"@type":110},"It explains that brand goals, identity, available creative resources, budgets, and team capabilities determine the ideal content portfolio mix, so strategies must be customized.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What factors does the assessment use to help determine an ideal content mix?",{"text":114,"@type":110},"It asks users to select responses about next-year objectives, social metrics of interest, perceived business strengths, the team’s authority, creative resource extent, and flexibility for experimenting and testing.",{"name":116,"@type":107,"acceptedAnswer":117},"How do the final results relate to industry benchmarks and insights?",{"text":118,"@type":110},"Final results are based on data from the Sprout Social Index™, Edition XVII: Accelerate, along with insights from Sprout’s social experts.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},375461,1791358506,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":8,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":79},1099513958762,"https://ap-avatar.wpscdn.com/avatar/1000023916a998db790?x-image-process=image/resize,m_fixed,w_180,h_180&k=1784791008015729253","Find the ideal social media content mix for your brand  \nSocial media marketers know that content is king. It reigns supreme because it has the power to inform, inspire, entertain, build connectionsand turn new audiences into loyal followers. But there’s no such thing asa one-size-fits-all social content strategy. Your business’ goals, brand identity, creative resources, budgets and more dictate your social content portfolio mix.  \nOn the next several pages, you’ll find data, an assessment and visualizations that will help you determine the mix of content themes and formats that are ideal for your brand.  \nBefore diving into the assessment, it’s important to remember why people follow brands on social in the first place. According to the Sprout Social Index™, Edition XVII: Accelerate, consumers turn to social for information above  \nall else.  \nTop 5 reasons why consumers Like or follow brand pageson social  \n 53% To learn about new products or services   \n 52% To stay up to date on company news   \n 38% To be entertained   \n 35% To read other people’s reviews & experiences with the brand   34% To be inspired   \nDownload Sprout’s free social media audit template to establish a baseline, evaluate your current content and find ways to mix it up.  \nSprout Social | @SproutSocial | 2  \nWhat is your ideal social content mix?  \nComplete the assessment below to understand, adopt and visualize a mix of content that fits your business. Select the responses that most accurately describe your business goals, social team capabilities and available creative resources.  \nFinal results are based on data from the Sprout Social Index™, Edition XVII: Accelerate and insights from Sprout’s own social experts.  \nWhat are your key objectives for the next year?  \n\n| □ A. Establishing our brand identity and reaching new audiences |\n| --- |\n| □ B. Growing an engaged community |\n| □ C. Supporting customer acquisition and driving sales |\n| □ D. Generating social proof and leveraging user-generated content |\n\nWhich metrics are you most interested in improving on social?  \n\n| □ A. Awareness |\n| --- |\n| □ B. Engagement |\n| □ C. Conversion |\n| □ D. Brand affinity & advocacy |\n\nSprout Social | @SproutSocial | 3  \nWhich of the following do you see as a strength in your business?  \n\n| □ A. We offer a product or service that’s missing from the current market. |\n| --- |\n| □ B. We know our audience and consistently speak to their wants and needs. |\n| □ C. We have executive leadership who sees social as a business growth engine. |\n| □ D. We have a stable, loyal and enthusiastic customer base. |\n\nHow much authority does your social media team have over your social content strategy?  \n\n| □ A. The social team writes the messaging but we’re frequently told what to post by marketing leaders and are required to get their publishing approval for each post. |\n| --- |\n| □ B. We’re given content assets to support larger marketing campaigns but, for the most part, the social team decides the direction of our content strategy and engages freely with our community. |\n| □ C. The social team writes the messaging and also works with the larger marketing department to build a content strategy that drives our audience through the funnel. |\n| □ D. The social media team is autonomous, trusted and the authority on brand identity, the voice of the customer and which content will best support business goals. |\n\nSprout Social | @SproutSocial | 4  \nWhat is the extent of the creative resources at your social team’s disposal?  \n\n| □ A. We have a limited library of photos, create graphics using free tools like Canva and frequently repurpose corporate marketing assets. |\n| --- |\n| □ B. We have a robust library of brand imagery, but limited video resources, so we occasionally get scrappy with creator-style videos like Reels and UGC. |\n| □ C. We get support from a creative department or agency that creates net-new creative assets on an as-needed basis. |\n| □ D. We regularly collaborate with a creative de","cbCaikxqazNoMhho","https://ap.wps.com/l/cbCaikxqazNoMhho","pdf",356266,"English","# Social content mix assessment\n## Why consumers follow brands on social\n## Build your ideal content mix\n## Business objectives for the next year\n## Metrics to improve on social\n## Business strengths\n## Social team authority\n## Creative resources available\n## Team flexibility\n## Recommended personas and content guidance","[{\"question\":\"Why does the document emphasize a tailored social content strategy instead of a one-size-fits-all plan?\",\"answer\":\"It explains that brand goals, identity, available creative resources, budgets, and team capabilities determine the ideal content portfolio mix, so strategies must be customized.\"},{\"question\":\"What factors does the assessment use to help determine an ideal content mix?\",\"answer\":\"It asks users to select responses about next-year objectives, social metrics of interest, perceived business strengths, the team’s authority, creative resource extent, and flexibility for experimenting and testing.\"},{\"question\":\"How do the final results relate to industry benchmarks and insights?\",\"answer\":\"Final results are based on data from the Sprout Social Index™, Edition XVII: Accelerate, along with insights from Sprout’s social experts.\"}]","Social Media Content Mix Tool | PDF",1790214508]