[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-239499-105":53,"doc-detail-239499-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","social-media-content-calendar-user-guide-schedule-and-plan-posts","Social Media Content Calendar - User Guide - Schedule and Plan Posts","","A practical Social Media Content Calendar User Guide for scheduling and documenting social media posts across channels. It explains how to use the monthly planning calendar to coordinate campaigns, holidays, and specific content, including customizing the content-type key. It also covers managing a content repository with expiration dates for non-evergreen assets, and planning platform-specific updates for Twitter, Facebook, LinkedIn, Pinterest, and Instagram. The guide supports bulk scheduling through HubSpot’s Social Media Tool.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-content-calendar-user-guide-schedule-and-plan-posts/239499/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-content-calendar-user-guide-schedule-and-plan-posts/239499.png","ImageObject",442,249,{"name":88,"@type":89},"Adam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of the Social Media Content Calendar template?","Question",{"text":109,"@type":110},"It helps organize social media activities in advance so campaigns are easier to coordinate, reach grows over time, and social media marketing scales efficiently.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How should non-evergreen content be handled in the Content Repository?",{"text":114,"@type":110},"Add an expiration date in the column labeled “Expiration” so content is tracked and not promoted beyond its usable period.",{"name":116,"@type":107,"acceptedAnswer":117},"What information is required to schedule Twitter updates?",{"text":118,"@type":110},"Fill in “Day,” “Date,” “Time,” then enter tweet copy in “Message” (keeping it within 257 characters when including a link) and add the URL in the “Link” column, plus a campaign name when applicable.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},239499,1789149700,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":47},1374404737137,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Social Media Content  \nCalendar: User Guide  \nSchedule and document your social media posts with this free calendar and planner.  \nIntroduction.  \nThis Social Media Content Calendar will help you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. The template includes a monthly calendar, content repository, anda space for scheduled updates on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.  \nTo make this template easy to use, this instructional guide will break down what to do with each tab, highlighting nuances and giving you tips for maximum productivity. We’ll also give you tips on how to upload this template directly into HubSpot’s Social Media Tool to schedule your social posts in bulk.  \nFree Social Media  \nCertification Course  \nSign Up Now  \nTake HubSpot Academy’s 8-Lesson Social Media Marketing Course for Business  \n3  \nThis calendar is meant for you to plan your monthly social media content. Here, you’ll be able to plan posts for campaigns, holidays, or specific pieces of content you’d like to promote across all social networks on a particular day or week.  \nAbove is an example of what your Monthly Planning Calendar tab looks like . In the top right corner, you’ll see the key of the types of content or campaigns you might coordinate. Feel free to change this key depending on the types of content you tend to promote.  \nYou’ll see that you can write in the date next to or above each day of the week, and in the rows below, you can include specific details about your scheduled content or campaigns.  \nDon’t forget to swap out “Insert Month + Year” with the particular month and year you’re planning for. This “Monthly Planning Calendar” tab can even be copied over 12 times and made into a calendar for each month of the year.  \nContent Repository  \nThe Content Repository tab of this spreadsheet is designed to house your most commonly-promoted website content in one place. As your inbound marketing strategy grows, you’ll have accumulated an impressive bank of content, website pages, and offers that you’ll want to resurface and promote via social media. To ensure you don’t lose track of all of that great content, record it on this tab so you’re never at a loss for social media content.  \nIf the content you’re promoting is not evergreen, be sure to include an expiration date in the column marked “Expiration.”  \n5  \nTwitter Updates  \nUse this tab to plan out all of your Twitter content week-by-week. The first three columns are “Day,”“Date,” and “Time.”  \nIn the “Message” column, simply input the copy you’d like to appear in your tweet, bearing in mind you should keep it to 257 characters or less if you want to include a link. After you’ve composed your tweet, paste the URL you’d like to include in your tweet in the“Link” column. In the column labeled “Campaign,” include the name, if applicable. Your“Campaign” should align with the same campaign name you used in other marketing materials.  \nThe example below links to a demo of HubSpot’s Social Inbox product, so we included the campaign name “Social Inbox” so the reporting shows how many tweets we sent about this particular topic and how well each performed. You can also include a link to an image file for reference, which will we teach you how to do on page 13.  \nThe “Character Count” section will auto-calculate the number of characters you’ve entered with a color-coded system to keep you on point. Green means you’re in the clear and you’ll be able to attach an image in addition to a link. Once you’ve hit 200 characters, the box turns yellow. This means you’ll only be able to fit a link with no image. If the box turns bright red, that means you’ve hit 250 characters and you’re running out of room to include a link.  \nIf you’d like to include an image, check out the section titled, How to Attach an Image to Your Spreadsheet” on page 11. We suggest using 1024 x 512 pixels for","cbCainkMNMhxyPzX","https://ap.wps.com/l/cbCainkMNMhxyPzX","pdf",43344752,"English","# Introduction\n## Monthly Planning Calendar\n## Content Repository\n## Twitter Updates\n## Facebook Updates\n## LinkedIn Updates\n## Pinterest Updates\n## Instagram Updates","[{\"question\":\"What is the purpose of the Social Media Content Calendar template?\",\"answer\":\"It helps organize social media activities in advance so campaigns are easier to coordinate, reach grows over time, and social media marketing scales efficiently.\"},{\"question\":\"How should non-evergreen content be handled in the Content Repository?\",\"answer\":\"Add an expiration date in the column labeled “Expiration” so content is tracked and not promoted beyond its usable period.\"},{\"question\":\"What information is required to schedule Twitter updates?\",\"answer\":\"Fill in “Day,” “Date,” “Time,” then enter tweet copy in “Message” (keeping it within 257 characters when including a link) and add the URL in the “Link” column, plus a campaign name when applicable.\"}]","Social Media Content Calendar - User Guide - Schedule and Plan Posts | PDF"]