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It covers the monthly planning calendar for scheduling campaigns, holidays, and promoted content across key networks, plus a content repository to store frequently used website pages and offers. Platform-specific tabs guide preparing Twitter, Facebook, LinkedIn, and Pinterest updates by entering dates, times, messages, links, optional campaign labels, image recommendations, and character limits to maintain consistent publishing.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-content-calendar-user-guide-plan-and-schedule-posts/354079/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-content-calendar-user-guide-plan-and-schedule-posts/354079.png","ImageObject",442,249,{"name":88,"@type":89},"Cart","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the main sections in the Social Media Content Calendar template?","Question",{"text":109,"@type":110},"The guide describes a Monthly Planning Calendar tab, a Content Repository tab for storing commonly promoted website content, and dedicated update tabs for platforms like Twitter, Facebook, LinkedIn, and Pinterest.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How do you plan dates and times for social posts?",{"text":114,"@type":110},"Use the platform tabs to fill in the “Day,” “Date,” and “Time” columns, then enter the post message and associated link in the designated fields.",{"name":116,"@type":107,"acceptedAnswer":117},"What limits and guidance apply to Twitter messages and links?",{"text":118,"@type":110},"The guide recommends keeping tweet copy to 257 characters or less if including a link, and it uses an auto-calculated, color-coded character count to indicate when images can be attached or when you are limited to a link only.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},354079,1791289412,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":47},18829141979164,"https://eur-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Social Media Content Calendar: User Guide  \nSchedule and document your social media posts with this free calendar and planner.  \nSocial Media Content Calendar: User Guide  \nIntroduction  \nThis Social Media Content Calendar will help you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. The template includes a monthly calendar, content repository, and a space for scheduled updates on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.  \nTo make this template easy to use, this instructional guide will break down what to do with each tab, highlighting nuances and giving you tips for maximum productivity. We’ll also give you tips on how to upload this template directly into HubSpot’s Social Media Tool to schedule your social posts in bulk.  \n2  \nSocial Media Content Calendar: User Guide  \n Academy  \nFree Social Media Certification Course  \nTake HubSpot Academy’s 8-Lesson Social Media Marketing Course for Business  \nSign Up Now  \n 3  \nSocial Media Content Calendar: User Guide  \nThis calendar is meant for you to plan your monthly social media content. Here, you’ll be able to plan posts for campaigns, holidays, or specific pieces of content you’d like to promote across all social networks on a particular day or week.  \nAbove is an example of what your Monthly Planning Calendar tab looks like. In the top right corner, you’ll see the key of the types of content or campaigns you might coordinate. Feel free to change this key depending on the types of content you tend to promote.  \nYou’ll see that you can write in the date next to or above each day of the week, and in the rows below, you can include specific details about your scheduled content or campaigns.  \nDon’t forget to swap out “Insert Month + Year” with the particular month and year you’re planning for. This “Monthly Planning Calendar” tab can even be copied over 12 times and made into a calendar for each month of the year.  \nSocial Media Content Calendar: User Guide  \nContent Repository  \nThe Content Repository tab of this spreadsheet is designed to house your most commonly-promoted website content in one place. As your inbound marketing strategy grows, you’ll have accumulated an impressive bank of content, website pages, and offers that you’ll want to resurface and promote via social media. To ensure you don’t lose track of all of that great content, record it on this tab so you’re never at a loss for social media content.  \nIf the content you’re promoting is not evergreen, be sure to include an expiration date in the column marked “Expiration.”  \n5  \nSocial Media Content Calendar: User Guide  \nTwitter Updates  \nUse this tab to plan out all of your Twitter content week-by-week. The first three columns are “Day,”“Date,” and “Time.”  \nIn the “Message” column, simply input the copy you’d like to appear in your tweet, bearing in mind you should keep it to 257 characters or less if you want to include a link. After you’ve composed your tweet, paste the URL you’d like to include in your tweet in the“Link” column. In the column labeled “Campaign,” include the name, if applicable. Your“Campaign” should align with the same campaign name you used in other marketing materials.  \nThe example below links to a demo of HubSpot’s Social Inbox product, so we included the campaign name “Social Inbox” so the reporting shows how many tweets we sent about this particular topic and how well each performed. You can also include a link to an imagefile for reference, which will we teach you how to do on page 13.  \nThe “Character Count” section will auto-calculate the number of characters you’ve entered with a color-coded system to keep you on point. Green means you’re in the clear and you’ll be able to attach an image in addition to a link. Once you’ve hit 200 characters, the box turns yellow. This means you’ll only be able to fit a link with no image. If the box turns bright red, that means you’ve ","cbCaivkKYXqWHLe7","https://ap.wps.com/l/cbCaivkKYXqWHLe7","pdf",5765159,"English","# Introduction\n## Monthly Planning Calendar\n## Content Repository\n## Twitter Updates\n## Facebook Updates\n## LinkedIn Updates\n## Pinterest Updates","[{\"question\":\"What are the main sections in the Social Media Content Calendar template?\",\"answer\":\"The guide describes a Monthly Planning Calendar tab, a Content Repository tab for storing commonly promoted website content, and dedicated update tabs for platforms like Twitter, Facebook, LinkedIn, and Pinterest.\"},{\"question\":\"How do you plan dates and times for social posts?\",\"answer\":\"Use the platform tabs to fill in the “Day,” “Date,” and “Time” columns, then enter the post message and associated link in the designated fields.\"},{\"question\":\"What limits and guidance apply to Twitter messages and links?\",\"answer\":\"The guide recommends keeping tweet copy to 257 characters or less if including a link, and it uses an auto-calculated, color-coded character count to indicate when images can be attached or when you are limited to a link only.\"}]","Social Media Content Calendar - User Guide - Plan and schedule posts | PDF",1790108772]