[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253202-105":53,"doc-detail-253202-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","social-media-competitive-analysis-essie-vs-beauty-brands-sept-dec-2017","Social Media Competitive Analysis - Essie vs. Beauty Brands, Sept. - Dec. 2017","","This social media competitive analysis provides insights into how competitors in the beauty space engage their customers and potential audiences across various platforms. It highlights standout strategies on each channel and identifies areas for improvement, offering a clear benchmark of social media performance against the competition. The report details a comparison of Essie against seven other beauty brands, emphasizing that a competitive analysis can benefit from including brands that are not direct competitors to offer a more comprehensive view of social marketing trends. The analysis covers key aspects such as an executive summary, competitive landscape definition, channel analysis, positioning review, metrics review, visual content review, hashtag review, post type review, and boosted posts review. This data-driven approach aims to equip businesses with the knowledge to refine their social media strategies and enhance customer engagement.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-competitive-analysis-essie-vs-beauty-brands-sept-dec-2017/253202/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-competitive-analysis-essie-vs-beauty-brands-sept-dec-2017/253202.png","ImageObject",442,249,{"name":88,"@type":89},"Aria Callaghan","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the primary purpose of a social media competitive analysis?","Question",{"text":109,"@type":110},"A social media competitive analysis serves to provide awareness of how competitors are using social media to engage their customers and potential customers. It reveals standouts on each channel and highlights areas for improvement, helping to better understand how social media performance compares to the competition.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What is the timeframe and scope of this specific analysis?",{"text":114,"@type":110},"This analysis focuses on the period from September to December 2017 and specifically compares Essie against seven other brands within the beauty space.",{"name":116,"@type":107,"acceptedAnswer":117},"Does a competitive analysis strictly require direct competitors?",{"text":118,"@type":110},"No, a competitive analysis does not strictly require direct competitors. The report encourages including other brands in the analysis that aren't direct competitors to provide a more complete view of social marketing.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253202,1789973594,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":60,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962084926284,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","cbCaijGI4HcAyX9d","https://ap.wps.com/l/cbCaijGI4HcAyX9d","pdf",8383286,66,"English","# Introduction\n## What This Report Covers\n### Executive Summary\n### Competitive Landscape Definition\n### Channel Analysis\n### Positioning Review\n### Metrics Review\n### Visual Content Review\n### Hashtag Review\n### Post Type Review\n### Boosted Posts Review","[{\"question\":\"What is the primary purpose of a social media competitive analysis?\",\"answer\":\"A social media competitive analysis serves to provide awareness of how competitors are using social media to engage their customers and potential customers. It reveals standouts on each channel and highlights areas for improvement, helping to better understand how social media performance compares to the competition.\"},{\"question\":\"What is the timeframe and scope of this specific analysis?\",\"answer\":\"This analysis focuses on the period from September to December 2017 and specifically compares Essie against seven other brands within the beauty space.\"},{\"question\":\"Does a competitive analysis strictly require direct competitors?\",\"answer\":\"No, a competitive analysis does not strictly require direct competitors. The report encourages including other brands in the analysis that aren't direct competitors to provide a more complete view of social marketing.\"}]","Social Media Competitive Analysis - Essie vs. Beauty Brands, Sept. - Dec. 2017 | PDF",1789264655,23]