[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-237813-105":53,"doc-detail-237813-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","social-media-campaign-guide","Social Media Campaign Guide","","Social Media Campaign Guide provides concepts and step-by-step processes to engage existing and potential patients using social media and digital marketing channels. It emphasizes audience understanding at key decision points, aligning reassurance and guidance with what people seek online. The guide introduces the BELOTERO® patient persona, maps the patient journey from consideration to treatment and aftercare, and defines goals and objectives. It also outlines practical setup instructions for Facebook and Google, plus a sample social media schedule and reusable tools and templates.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-campaign-guide/237813/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-campaign-guide/237813.png","ImageObject",442,249,{"name":88,"@type":89},"supergirl","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of this Social Media Campaign Guide?","Question",{"text":109,"@type":110},"It explains the concepts and processes needed to effectively engage existing and potential new patients using social media and digital marketing technologies and channels.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the guide use the BELOTERO® patient persona?",{"text":114,"@type":110},"It shares a semi-fictional patient persona (Susanne) to help bring social media and digital marketing activities to life and guide campaign tactics.",{"name":116,"@type":107,"acceptedAnswer":117},"What stages make up the patient journey described in the guide?",{"text":118,"@type":110},"The guide outlines Consideration, Research, Consultation, Treatment, and then highlights the importance of aftercare and maintaining relationships as repeat patients.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},237813,1789126247,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":126,"read_time":141},962088121634,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","CONTENTS  \n2  \n3 Introduction  \n4 The BELOTERO® Patient Persona  \n6 The Patient Journey  \n10 Goals & Objectives  \n12 Facebook Campaign Set-Up  \n18 Google Set-Up  \n22 Example Social Media Schedule  \n23 Useful Tools and Templates  \n© Merz Aesthetics 2021. All rights reserved  \nINTRODUCTION  \nThis Social Media Campaign Guide has been created to help you with the concepts and processes required to effectively engage with both existing and potential new patients through a variety of social media and digital marketing technologies and channels.  \nWe believe that successful engagement with your audience can only come from understanding what information, reassurance and guidance they truly want to gain from their online environment at critical points in their knowledge exploration and decision-making journey.  \nWe have shared the BELOTERO® patient persona that we have developed to help bring your social media and digital marketing activities to life and have laid out some clear, easy to implement tactics that you can use for your own campaigns .  \nThese may correspond to and support activities that you are already undertaking and hopefully present some that are new to you . We cannot hope to cover every possible avenue, we are confident these ideas will resonate with your audience and will help you build new relationships and strengthen existing ones .  \nThe Merz Aesthetics Team UK & Ireland  \n© Merz Aesthetics 2021. All rights reserved 3  \nTHE BELOTERO® PATIENT PERSONA   \nPersonas are commonly used in marketing to help shape campaigns based on the aggregation of characteristics for a semi-fictional representation of a typical customer.  \nThe patient persona for BELOTERO ® is Susanne .  \nSusanne is very discerning, doesn’t want to look overdone or want everyone to know what treatments she has had, and she doesn’t want to change who she is . She feels happy to look her age, but quite simply wants to look amazing for it.  \nIn her search for rejuvenation which is the most motivational driver for her, she may be influenced by her friends, magazines, celebrities, influencers and television. Digital and social media platforms are a great way of reaching her.  \nHow Consumers Discover Brands  \n32%  \nRecommendations/  \ncomments on social media  \n27%  \nAds seen on mobile or tablet apps  \n22%  \nUpdates on brands’social media pages  \n23%  \nAds seen before online  \nvideos or TV shows start to play  \nReference  \n1. [https://www.digitalmarketingcommunity.com/indicators/social-shoppers-discovery-channels-2019/](https://www.digitalmarketingcommunity.com/indicators/social-shoppers-discovery-channels-2019/)  \n© Merz Aesthetics 2021. All rights reserved 4  \nSUZANNE   \nSocial Networks:   \nAge: 45  \nWork: Makeup Artist  \nFamily: Married  \nLocation: Suburbs  \nPersonality  \nIntrovert Extrovert  \nAnalytical Creative  \nConservative Liberal  \nPassive Active  \nPreferred Channels  \nTraditional Ads  \nOnline & Social Media  \nRefferal  \nGuerrilla Efforts & PR  \nMotivations  \nIncentive  \nFear  \nAchievement  \nGrowth  \n“I certainly don’t want to look overdone or change who I am, I want to look the age I am but look amazing for it. To me, owning your beauty is about being able to recognise yourself once more . I still want to be able to show the life experiences I’ve had, as both a makeup artist and a mum, and what makes me interesting and ‘me’!”  \nGoals:  \n-Have a better work life balance-Make the most of any‘ME’ time  \nFrustrations:  \n-Time pressure  \n-Managing work and family commitments  \n© Merz Aesthetics 2021. All rights reserved 5  \nTHE PATIENT JOURNEY  \nOur research revealed that women go through several important stages when deciding to undergo facial treatment 1 .  \nThroughout the decision process women are seeking information and are looking for reassurance that having facial treatment is the right thing to do and to overcome any concerns they may have .  \nThe process begins with Consideration, when they initially start thinking about treatment and then progr","cbCaijpLjZtpoTV5","https://ap.wps.com/l/cbCaijpLjZtpoTV5","pdf",43111863,26,"English","# Introduction\n## The BELOTERO® Patient Persona\n## The Patient Journey\n## Goals & Objectives\n## Facebook Campaign Set-Up\n## Google Set-Up\n## Example Social Media Schedule\n## Useful Tools and Templates","[{\"question\":\"What is the purpose of this Social Media Campaign Guide?\",\"answer\":\"It explains the concepts and processes needed to effectively engage existing and potential new patients using social media and digital marketing technologies and channels.\"},{\"question\":\"How does the guide use the BELOTERO® patient persona?\",\"answer\":\"It shares a semi-fictional patient persona (Susanne) to help bring social media and digital marketing activities to life and guide campaign tactics.\"},{\"question\":\"What stages make up the patient journey described in the guide?\",\"answer\":\"The guide outlines Consideration, Research, Consultation, Treatment, and then highlights the importance of aftercare and maintaining relationships as repeat patients.\"}]","Social Media Campaign Guide | PDF",9]