[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-254283-105":53,"doc-detail-254283-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","social-media-audit","Social media audit","","This document is a comprehensive social media audit template designed to help businesses assess and improve their social media presence. The template is divided into several key sections: Account Summary, Performance, Audience, Goals, and SWOT Analysis. The Account Summary section covers essential details like network platform, account owner, mission statement, link in profile, KPIs, hashtags, and top content. The Performance section focuses on metrics such as the number of posts, KPI targets, and year-over-year changes. The Audience section examines demographics and follower growth. The Goals section outlines specific objectives and their corresponding results. Finally, the SWOT analysis provides a framework for identifying Strengths, Weaknesses, Opportunities, and Threats, followed by a section for proposed actions. The template encourages detailed input for each field, serving as a structured guide for social media strategy development and evaluation.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-audit/254283/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-audit/254283.png","ImageObject",442,249,{"name":88,"@type":89},"Seraphina","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What information should be included in the Account Summary?","Question",{"text":108,"@type":109},"The Account Summary should include details about the social media platform, account owner, mission statement, profile link, key performance indicators (KPIs), hashtags used, and the top-performing post.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How is performance measured in the Social Media Audit?",{"text":113,"@type":109},"Performance is measured through metrics like the total number of posts, specific KPI targets such as fan count and engagement rate, and year-over-year changes for these KPIs.",{"name":115,"@type":106,"acceptedAnswer":116},"What is the purpose of the SWOT analysis in this audit?",{"text":117,"@type":109},"The SWOT analysis helps in identifying the Strengths and Weaknesses of the social media presence (internal factors), as well as Opportunities and Threats from the external environment, informing future strategy.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},254283,1790435391,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":60,"file_id":130,"file_url":131,"file_type":132,"file_size":133,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":134,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":135,"faqs":136,"seo_title":137,"seo_description":61,"update_tm":138,"read_time":9},962075114101,"https://ap-avatar.wpscdn.com/avatar/e000253a75eb197efd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780044092746381165","cbCaiobl94jmawF7","https://ap.wps.com/l/cbCaiobl94jmawF7","pdf",3443563,"English","# Account summary\n## Network\n## Mission statement\n## About / Bio / Tagline\n## Handle\n## Link in profile\n## Verified\n## KPIs\n## Hashtags\n## Channel owner\n## Date of most recent post\n## Top content / Pinned post\n## Keep / Deactivate\n## Notes\n# Performance\n## Number of posts\n## KPI number 1\n## KPI number 2\n## KPI number 3\n## YoY change\n## Audience\n## Demographics\n## Number of followers\n## YoY change\n# Goals\n## Goal 1\n## Results\n## Goal 2\n## Results\n## Goal 3\n## Results\n# SWOT analysis\n## Strengths\n## Weaknesses\n## Opportunities\n## Threats\n## Actions","[{\"question\":\"What information should be included in the Account Summary?\",\"answer\":\"The Account Summary should include details about the social media platform, account owner, mission statement, profile link, key performance indicators (KPIs), hashtags used, and the top-performing post.\"},{\"question\":\"How is performance measured in the Social Media Audit?\",\"answer\":\"Performance is measured through metrics like the total number of posts, specific KPI targets such as fan count and engagement rate, and year-over-year changes for these KPIs.\"},{\"question\":\"What is the purpose of the SWOT analysis in this audit?\",\"answer\":\"The SWOT analysis helps in identifying the Strengths and Weaknesses of the social media presence (internal factors), as well as Opportunities and Threats from the external environment, informing future strategy.\"}]","Social media audit | PDF",1789277437]