[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-354078-105":53,"doc-detail-354078-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","social-media-10-step-plan-template-updated-october-2016","Social Media - 10-Step Plan Template - Updated October 2016","","10-Step Plan Template for developing a practical social media strategy, guiding organizations from setting clear goals and identifying audiences to selecting channels and defining measurable objectives. It details how to promote channels, plan content themes and posting strategies, and establish a consistent publishing frequency supported by a monthly content calendar. The template also covers building a content team, monitoring and evaluating performance, and scheduling regular updates and adjustments to keep the plan aligned with overarching goals.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-10-step-plan-template-updated-october-2016/354078/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-10-step-plan-template-updated-october-2016/354078.png","ImageObject",442,249,{"name":88,"@type":89},"Adam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How do you define the goal for a social media plan?","Question",{"text":109,"@type":110},"State why you want to use social media and explain how it fits the organization’s overall goal, including whether the intent is awareness, relationships, sales, fundraising, education, or entertainment.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What information should be specified for each social media channel?",{"text":114,"@type":110},"List each channel separately and outline its objectives, target audience, how you will drive traffic, posting frequency, topics, authors, and evaluation approach.",{"name":116,"@type":107,"acceptedAnswer":117},"How should success be monitored and evaluated?",{"text":118,"@type":110},"For each channel, respond to posts and questions, engage with community members, and use evaluation criteria to confirm whether overarching goals and channel objectives are being achieved.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},354078,1791334192,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":9,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":4},1374404737137,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","SOCIAL MEDIA  \n10-STEP PLAN TEMPLATE  \n1. Goal: Why do you want to use social media – how does it fit with your overall organizational goal and why? Do you want to raise awareness, foster relationships, sell something, raise money, inform/educate, entertain?  \n2. Audience: Be specific here, and include internal and external audiences; for external audiences, use demographic and psychographic terms. It’s likely your audiences may be slightly different for each channel.  \n3. Channel(s): Name each channel separately; then break out objective, audience, how to drive traffic, frequency, topics, authors and evaluations for each of those channels.  \n4. Objective: State for each channel a measurable objective.  \n5. How to promote your channel(s): How will your audience(s) know you are on these channels? How will you get them to notice you there?  \n6. Topics/Themes: What, specifically, are you posting/sharing, and why? Give some examples. Strategies to follow, like, list or share other entities – either internal or external – should be developed and incorporated into the plan.  \n7. Frequency: How often will you tweet? Post to Facebook? Post new videos? Upload new photos? The trick is to be consistent and to have a plan. Utilizing a monthly content calendar is often times very helpful.  \n8. Content Team: Who, specifically, is going to find content, create content, post content and monitor your channels? As part of your social media strategy, creating a Content Team is key for your channel’s continued success.  \n9. Monitoring & Evaluation: For each of your specific channels, you will need to take the time for responding to posts/questions, engaging with community members and taking part in the conversation. And then, how will you evaluate your success for each channel? Your evaluation should cover how you identify if you have achieved your over arching goal(s) and objectives.  \n10. Updating/Changing the plan: How often should you review your social media plan and make adjustments?  \nUpdated October 2016","cbCaie3DcqQ0G0nU","https://ap.wps.com/l/cbCaie3DcqQ0G0nU","pdf",233376,"English","# 10-Step Plan Template\n## 1. Goal\n## 2. Audience\n## 3. Channel(s)\n## 4. Objective\n## 5. How to promote your channel(s)\n## 6. Topics/Themes\n## 7. Frequency\n## 8. Content Team\n## 9. Monitoring & Evaluation\n## 10. Updating/Changing the plan","[{\"question\":\"How do you define the goal for a social media plan?\",\"answer\":\"State why you want to use social media and explain how it fits the organization’s overall goal, including whether the intent is awareness, relationships, sales, fundraising, education, or entertainment.\"},{\"question\":\"What information should be specified for each social media channel?\",\"answer\":\"List each channel separately and outline its objectives, target audience, how you will drive traffic, posting frequency, topics, authors, and evaluation approach.\"},{\"question\":\"How should success be monitored and evaluated?\",\"answer\":\"For each channel, respond to posts and questions, engage with community members, and use evaluation criteria to confirm whether overarching goals and channel objectives are being achieved.\"}]","Social Media - 10-Step Plan Template - Updated October 2016 | PDF",1790108770]