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Tangible.  \nTargeted.  \nForget jammed inboxes, noisy social feeds and endless smartphone alerts.  \nCanada Post Smartmail Marketing™  \nhelps you rise above the noise by tapping into data, targeting and creativity to create meaningful connections with people where they make their biggest decisions – in their homes. Maximize your marketing dollars with direct mail.  \nTargeted approach: Drop messages at customers’doorstep with advanced data and targeting tools.  \nPowerful retargeting tool: Retarget online visitors with physical mail media.  \nTangible and memorable: Provide a tactile experience digital cannot touch.  \nLimitless creativity: Let imaginations run free with format possibilities.  \nConcrete results: Deliver the best ROI, response rate and conversion rates among all channels.1  \nGenerational appeal: Connect with younger Canadians rediscovering the mailbox.  \nGet better marketing results  \nWhether working alone, or in tandem with digital, direct mail delivers proven results.  \n86%  \nmarketers say combining online channels with offline marketing is key to success.1  \n60%  \nof Canadians display mail advertising in their homes.2  \n68%  \nincrease in website visits when digital is integrated with direct mail.1  \n52%  \nof Canadians share direct mail with family and friends.2  \nThe Essential Guide to Direct Mail  \nFind out how to plan, integrate and execute direct mail campaigns with this free guide.  \n53%  \nincrease in leads when digital is integrated with direct mail.1  \n63%  \nof retailers say direct mail shows the best ROI of all channels they use.1  \n1 2023 The State of Direct Mail, Lob and Comperemedia, 2023.  \n2 Their time has come: Unlocking the secret to marketing to Gen Z, Canada Post, 2023.  \nTable of contents  \nIntroduction 6  \nProcess map 6  \nUseful links 6  \nKey support documents 7  \nHow to reach us 7  \nService overview 8  \nSmartmail Marketing at a glance 9  \nFeatures and options 12  \nUndeliverable mail 14  \nNon-mailable matter 15  \nSolicitations by mail 15  \nMarkings 15  \nData and targeting 16  \nInformation to help with your marketing campaign 18  \nSolutions at a glance 19  \nHow to access Smartmail Marketing data 20  \n2026 data schedule 20  \nAudience insights 21  \nPricing 22  \nIncentives 23  \nPersonalized Mail 23  \nPostal Code Targeting 23  \nNeighbourhood Mail 23  \nPricing specifications 24  \nDesigning requirements 29  \nDesigning Machineable Mail – Standard items 30  \nDesigning Machineable Mail – Oversize items 41  \nDesigning Special Handling mail 47  \n","cbCairwYZeG0nQC5","https://ap.wps.com/l/cbCairwYZeG0nQC5","pdf",7828436,112,"English","# Introduction\n## Purpose of the customer guide\n# Process map\n# Useful links\n## Quick links to supporting documents and tools\n# Key support documents\n## Personalized Mail\n## When to Say YES!– That’s Personalized Mail","[{\"question\":\"What is the purpose of the Smartmail Marketing Customer Guide?\",\"answer\":\"It provides information needed to get the most from direct mail solutions, including qualifications and terms for services. It also emphasizes using the most current version with all amendments.\"},{\"question\":\"What direct mail solutions are covered by Smartmail Marketing?\",\"answer\":\"The guide covers Personalized Mail, Postal Code Targeting, and Neighbourhood Mail. It also describes features and options supporting targeted delivery and engagement.\"},{\"question\":\"What kinds of updates are listed as important changes effective March 23, 2026?\",\"answer\":\"The updates include changes to the data schedule, clarification of the PCT service description, updates to adjustments and surcharges processing, updates to machineable mail testing, and a change to acceptance of Neighbourhood Mail encased in plastic.\"}]","Smartmail Marketing Customer Guide - Effective March 23, 2026 | PDF",39]