[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-238265-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-238265-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","smartbanner-intelligent-banner-design-framework","Smartbanner - Intelligent Banner Design Framework","","Companies widely use banners to promote products, yet intelligent automatic banner synthesis remains difficult because it must balance creative freedom with strict advertising and scene design specifications. This work proposes Smartbanner, an intelligent banner design framework that takes limited inputs such as product, text, and size, synthesizing rich styles while conforming to layout rules. The approach improves click-through rate and designer efficiency, enabling batch generation at massive scale across scenes.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/smartbanner-intelligent-banner-design-framework/238265/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/smartbanner-intelligent-banner-design-framework/238265.png","ImageObject",442,249,{"name":42,"@type":43},"Pentious","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-11-02","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",13,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What inputs does Smartbanner require to generate banners?","Question",{"text":63,"@type":64},"Smartbanner mainly needs product information, text, and banner size to synthesize a creative banner while following design constraints.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"Why is banner synthesis challenging for automatic systems?",{"text":68,"@type":64},"Systems must produce designs with high creativity and diversity, yet still satisfy advertiser-specific layout and scene requirements to ensure consistent visual appearance and compliance.",{"name":70,"@type":61,"acceptedAnswer":71},"How does Smartbanner balance freedom and design rules?",{"text":72,"@type":64},"Smartbanner uses a combined framework with a planner, actuator, adjuster, and generator, including creative ranking that incorporates historical click-through rate to guide output quality.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},238265,1791743780,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":89,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":33},1374404730887,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Smartbanner: Intelligent banner design framework that strikes a balance between  \ncreative freedom and design rules  \nGuandong Li 1*,Xian Yang1  \n1.*Suning, Xuanwu, Nanjing, 210042, Jiangsu, China.  \n*Corresponding author(s). E-mail(s): [leeguandong@gmail.com](leeguandong@gmail.com)  \nAbstract: Companies use banners extensively to promote their products, and the intelligent automatic synthesis of banners is a challenging event. Under the premise of inputting only a small amount of information such as product, text and size, it can synthesize styles with high freedom and richness, but at the same time, it must satisfy the design specifications of advertisers for advertising and scenes. We propose an intelligent banner design framework that strikes a balance between creative freedom and design rules, called smartbanner. Smartbanner consists of planner, actuator, adjuster and generator. The banner is synthesized through the combined framework, which fully liberates the designer and reduces the threshold and cost of design. It increases the click-through rate by 30%, improves the human efficiency of designers by 500% under the condition of ensuring the quality of creation, and synthesizes hundreds of millions of pictures in batches throughout the year.  \nKey words: banner design,creative freefom,planner,actuator,adjuster  \n1.Introduction  \nBanner design is ubiquitous in modern life. Creating and refining designs can be time-consuming and require expertise to clearly convey information while satisfying aesthetic needs. Although original designs are more artistic, there are some measurable rules that must be followed to create a series of designs with a consistent visual appearance. When advertising, different advertisers often put forward their own advertising requirements for the design of banners, and they are placed in different locations or scenarios, such as information flow, joint banner and other advertising spaces, header images, social sharing applets, etc. Different scenarios and placements require designers to repeatedly modify the materials of the same theme. Even banners of the same style will take a lot of time, and different advertising positions will also constrain the design. Of course, for designers, when a creative new banner needs to be completed, it may be difficult and time-consuming to create an effective and design-compliant diagram [1,2] . Given product images and textual descriptions, designers need to consider a number of design elements to meet aesthetic requirements. With the growing demand for creative design, intelligent design can not only greatly reduce the workload of designers, but also generate new ideas and inspiration for designers.  \nBanner is usually composed of background, product, text, ornament, logo, text binding mask and product binding mask,etc. The text includes the main title, subtitle and action words, and the product may also be one or more. Banner design is a complex problem, and it is difficult to have an end-to-end design solution that is both creative and in line with design specifications. There was a topological transformation based on style before [3] . The consequence of this style transformation style is that the layout and style of the design look relatively simple. Compared with the original image, it may only bea change in the layout of the left and right or up and down, which does not reflect the creative ability. There are also some techniques for automatically generating graphic designs, but they mainly focus on arranging user-specified layouts of images and text [4, 5, 6] . In the design of creative banners, two issues must first be considered. The first is to solve the layout problem, how to generate a template that matches the product aesthetically and semantically is very important. The second is the layout and fine-tuning of the core modules, including the layout of the text area and the product area and the  \nadjustment of the matching element mask. In the e-com","cbCairagYEGkZPDV","https://ap.wps.com/l/cbCairagYEGkZPDV","pdf",1665470,"English","# Introduction\n## Banner composition and key modules\n## Challenges in creative and compliant synthesis\n## Proposed Smartbanner framework","[{\"question\":\"What inputs does Smartbanner require to generate banners?\",\"answer\":\"Smartbanner mainly needs product information, text, and banner size to synthesize a creative banner while following design constraints.\"},{\"question\":\"Why is banner synthesis challenging for automatic systems?\",\"answer\":\"Systems must produce designs with high creativity and diversity, yet still satisfy advertiser-specific layout and scene requirements to ensure consistent visual appearance and compliance.\"},{\"question\":\"How does Smartbanner balance freedom and design rules?\",\"answer\":\"Smartbanner uses a combined framework with a planner, actuator, adjuster, and generator, including creative ranking that incorporates historical click-through rate to guide output quality.\"}]","Smartbanner - Intelligent Banner Design Framework | PDF",1789133162]