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As you know cookies are an important part of our day-to-day operations . I believe we last spoke about comparing our current cookie vendor CS, last semester, I could be wrong but let me know if I am misremembering. Anyway, last semester Elmo asked us to review this a potential new cookie vendors search site ([www.cookiefinder.com](www.cookiefinder.com) ). CookieFinder advertises that their database uses AI and user ratings to provide campuses like ours with cookie vendor options tailored to individual cookie eaters and find cookie teams based on their cookie interest. Cookie teams is something we typically do not do but I could see it being a great opportunity to find teams .  \nTo help with the CS vs CF comp I looped in a few team members to provide a more robust assessment, reaching out to people with the highest CS usage based on our campus CS activity. CF limited us to only 10 people for atrial. The overall assessment from everyone on the trial was that CS was easier to use, gave better, more useful results, and that CF didn’t provide relevant vendors for specific teams or logical teams for specific vendors . We gave CF a small report detailing our findings and advised campus not to subscribe to CF at the time . The company was grateful for our feedback and shared that they were addressing our concerns and issues . They are now offering us the opportunity to preview their updated vendor database/software and participate in a month-long trial, and they are allowing 15 people to participate . Would any of you be interested in joining this time around?  \nThanks in advance for your thoughts!  \nSmart Brevity  \n• Why it matters?:  \n• Be heard  \n• Short, not shallow  \n• Audience first  \n• Simple, clear, direct  \n• Four core ideas:  \n• Grab attention with a “tease”: \u003C6 strong words in heading/subject  \n• Use strong first sentence,“lede”: short, direct, memorable introduction  \n• Follow up with context,“Why it matters?”  \n• Offer choice to learn more, or “Go deeper”:  \n• Avoid forcing reader to read more than they want, make it their decision .  \nVandeHei, J., Allen, M., Schwartz, R. (2022) . Smart Brevity: The Power of Saying More with Less. United States: Workman Publishing Company.  \nHow can we practice smart brevity?  \n• Subject / headers  \n• no more than 6 words  \n• write in the most provocative yet accurate way  \n• short words, active verbs  \n• avoid humor, irony, jargon, longer words  \n• Text  \n• List the points you must make in order of importance .  \n• Whittle down list of points to 1 or 2 if possible  \n• Check whether point/detail is essential and whether there is a simpler way to convey it.  \n• Delete any text that can be eliminated.  \nHow can we practice smart brevity?  \n• Axioms  \n• Bolded sub-headings like “why it matters:” instead of long-winded statements  \n• Use right after opening sentence  \n• Other options- “The big picture:”,“what’s next:”,“go deeper:”(then link sources), etc .  \n• After “why it matters”, explain within 2 direct, declarative sentences  \n• Strong words  \n• Strong words are those which are more vivid, precise and physical/nonabstract  \n• Avoid weak (longer and less common) and foggy words (could, may, might)  \n• Use active verbs  \nContexts  \n• Let's focus on  \n• Messages  \n• Presentations  \n• Meetings  \n• Additionally, useful in  \n• Speeches  \n• Social Media  \n• Visuals  \nMessages  \n• In general, avoid too many  \n• Words  \n• Choices  \n• Jargon  \n• Use smart brevity tips to edit writing  \n• Short, direct header/subject  \n• Concise text, edited for clarity and brevity  \n• Use of axioms to guide the reader to salient points  \n• Use of strong and precise words  \nExample  \nSubject Line: CS v CF Comps and wanted Input for next steps on CF  \nHello all,  \nI think it is time for our team to revisit our co","cbCaiupZ0U4QTRke","https://ap.wps.com/l/cbCaiupZ0U4QTRke","pdf",603386,"English","# Smart Brevity\n## Be heard\n## Short, not shallow\n## Four core ideas\n## How to practice smart brevity\n## Axioms and writing rules\n## Contexts and applications\n## Messages and guidance\n## Examples","[{\"question\":\"What are the four core ideas of Smart Brevity?\",\"answer\":\"Grab attention with a short “tease,” use a strong first sentence “lede,” explain “Why it matters?” with brief context, and offer a “Go deeper” option so readers decide how much to read.\"},{\"question\":\"How should subject lines and headers be written?\",\"answer\":\"Keep subject lines and headers to no more than six words, using provocative yet accurate phrasing with short words and active verbs.\"},{\"question\":\"What should be included in the “Why it matters?” section?\",\"answer\":\"Explain within two direct, declarative sentences, stating context and relevance without long-winded wording.\"}]","Smart Brevity - Be heard | PDF",1789249951,6]