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They are great not because I think they are great. They are great for one reason and one reason alone. They are great because these letters, combined, have generated billions of dollars in sales.  \nThese letters are successful because these letter writers understand exactly what people want and specifically what their readers are looking for.  \nSales letter writing is a specialized genre, involving the science of persuasion. And it is a science, with established laws and rules, that can be learned by anyone who is willing to take the time and expend the effort.  \nThe easiest, fastest way to learn a skill is to study the best.  \nThese letters follow a proven set of rules that all sales letters must follow to be successful. If you study these letters and learn these rules, your sales letters will improve dramatically. These letters (some of them written a half century ago} will also demonstrate why the well-executed letter is still, by far, the most powerful sales tool. Read these letters again and again. Here they are .••  \nWALL STREET JOURNAL  \nThe DailyDiary ofthe American Dream  \n22 Cortlandt Street/New York, New York 10007  \nDear Reader:  \nOn a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men.  \nBoth had been better than average students, both were personable and both--as young college graduates are--were filled with ambitious dreams for the future.  \n(c) eMail MarketingUnlocked. All Rights Reserved.  \n[www.neilpatel.com](www.neilpatel.com)  \nRecently, these men returned to their college for their 25th reunion.  \nThey were still very much alike.  \nBoth were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.  \nBut there was a difference. One of the men was manager of a small department of that company. The other was its president.  \nWhat Made The Difference  \nHave you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't always a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't.  \nThe difference lies in what each person knows and how he or she makes use of that knowledge.  \nAnd that is why Iam writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge-knowledge that they can use in business.  \nAPublication Unlike AnyOther  \nYou see, The Wall Street Journalisa unique publication. It's the counby's only national business daily. Each business day, it is put together by the world's largest stafffor business-news experts.  \nEach business day, The Journal's pages include a broad range of information of interest and significance to business-minded people, no matter where it comes from. Not just stocks and finance, but anything and everything in the whole, fast-moving world of business .•. The Wall Street Journal gives you all the business news you need-when you need it.  \nKnowledge Is Power  \nRight now, I am reading page one of The Journal. It combines all the important news of the day within-depth feature reporting. Every phase of business news is covered, from articles on inflation, wholesale prices, car prices, tax incentives for industries to major developments in Washington, and elsewhere.  \nAnd there is page after page inside The Journal filled with fascinating and significant information that's useful to you. A daily column on personal money management helps you become a smarter saver, better investor, wiser spender. There are weekly columns on ","cbCailF3MEYvLHYG","https://ap.wps.com/l/cbCailF3MEYvLHYG","pdf",2038749,22,"English","# Six of the Greatest Direct Sales Letters Ever Written\n## How to Go From Zero to 50,000 Subscribers\n## The Science and Rules of Sales Letter Writing\n## Why the Well-Executed Letter Still Works","[{\"question\":\"Why are the six direct sales letters considered among the greatest?\",\"answer\":\"They are described as great because, combined, they generated billions of dollars in sales. Their success is attributed to writers understanding exactly what readers want and need.\"},{\"question\":\"What does the document say makes sales letter writing effective?\",\"answer\":\"Sales letter writing is presented as a specialized genre based on the science of persuasion with established rules. Learning these rules from top letters is said to improve results dramatically.\"},{\"question\":\"How does the Wall Street Journal letter use persuasion to drive action?\",\"answer\":\"It builds credibility and relevance by highlighting business knowledge and daily coverage, then offers a clear $28 subscription for the next 13 weeks. It ends with a direct call to mail the order card now and start receiving the paper immediately.\"}]","Six of the Greatest Direct Sales Letters Ever Written - Learn Direct Response Email Marketing | PDF",1789491848,8]