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It explains financial needs assessment, the range of financing instruments available to SMEs, and how to match instruments to business requirements. The guide also supports negotiation readiness by introducing capital providers and clarifying due diligence and post-financing considerations. 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ITC is the only multilateral agency fully dedicated to supporting the Internationalization of small and medium enterprises (SMEs) . Its mission is to foster inclusive and sustainable growth and development through trade and international business development.  \nITC projects and programmes contribute to the global efforts to achieve the UN Global Goals for Sustainable Development and the Aid for Trade agenda.  \nThrough the SheTrades online platform, the initiative provides women entrepreneurs across the globe with a unique space within which to strengthen their export skills, network, and connect to global markets. This includes a variety of e-learning resources and courses delivered in English, French and Spanish.  \nSheTrades operates an online training website targeting women entrepreneurs and SMEs. It currently offers a range of courses in English, French and Spanish.  \nOBJECTIVE OF THE SHETRADES INVEST PROJECT  \nAs part of the SheTrades initiative, in December 2018 ITC launched a project to facilitate the connection between eligible women-owned and women-led businesses (WOBs) to financiers. This project is called“SheTrades Invest”. Through this project, ITC aims to:  \n• Contribute to unlocking financial services for women entrepreneursand small businesses benefitting women;  \n• Strengthen the financial and managerial capacities, investment readiness of women entrepreneurs while connecting financiers with eligible women entrepreneurs; and  \n• Build and support fruitful relationships between financiers and women entrepreneurs in developing markets.  \nThe website can be accessed at  \n[https://www.shetrades.com/\\#/project/9](https://www.shetrades.com/#/project/9 or via)[ or via](https://www.shetrades.com/#/project/9 or via)[ ](https://www.shetrades.com/#/project/9 or via)the QR code:  \nACKNOWLEDGEMENTS ~~ ~~  \nITC thanks the following organizations for their longstanding support of ITC’s SheTrades initiative:  \nThis guide is also available online:  \n[https://www.shetrades.com/en/media-center/publications](https://www.shetrades.com/en/media-center/publications)  \nINTRODUCTION  \nWHAT IS THIS GUIDE ABOUT? ~~ ~~  \nWomen encounter many challenges when trying to start or grow a business. One of the most difficult tasks for any female entrepreneur is to raise funds for her venture. It requires not only good business skills and high financial literacy, but also persistence, negotiation skills and a thorough understanding of the position of the financier sitting opposite her.  \nThis guide to raising funds from ITC SheTrades covers nine topics, from understanding financial needs to managing negotiations with capital providers as well as the post-financing phase. It aims to enable womenowned businesses and women entrepreneurs to develop a better understanding of their financing landscape, how to assess their financial needs, the process of identifying the right financial institutions and of how to recognize financial instruments based on their business needs. It also endeavours to enhance their skills and capacity to confidently approach investors and raise funds.  \nThis guide was prepared by Guillaume Lamothe, Associate E-learning content, ITC SME Trade Academy, and Marco Aletti, Access to Finance Officer (ITC), with the support, feedback and comments of Anna Zaleski Mori, Partnerships and Programme Officer (ITC), and Leticia Johnson, International Consultant (ITC), Anna Zhu, Designer.  \nWHO SHOULD READ AND USE THIS GUIDE? ~~ ~~  \nThis guide is aimed at all women-owned businesses/women entrepreneurs, business support organizations, incubators and accelerators that would like to enhance their knowledge of how best to approach capital providers and understand what SMEs need to kee","cbCaiiAZXQOw9T75","https://ap.wps.com/l/cbCaiiAZXQOw9T75","pdf",5100780,96,"English","# SheTrades Invest: Raising Funds for Your Business\n## Objective of the SheTrades Invest project\n## What is this guide about?\n## Who should read and use this guide?\n## How to use this guide\n## SheTrades Invest Contents\n## Chapter 1 - Understanding your Financial Needs\n## Chapter 2 - Financing Instruments Available to SMEs\n## Chapter 3 - Choosing the Most Appropriate Financing Instrument for your Business\n## Chapter 4 - Introduction to Capital Providers\n## Chapter 5 - The Main Types of Capital Providers\n## Chapter 6 - Choosing the Right Capital Provider\n## Chapter 7 - Preparing to Approach a Capital Provider\n## Chapter 8 - Managing the Due Diligence Process with Capital Providers","[{\"question\":\"What is the objective of the SheTrades Invest project?\",\"answer\":\"The project aims to unlock financial services for women entrepreneurs and women-benefitting businesses, strengthen financial and managerial capacities and investment readiness, and build productive relationships between financiers and women entrepreneurs in developing markets.\"},{\"question\":\"Who is this guide intended for?\",\"answer\":\"The guide is for women-owned businesses and women entrepreneurs, as well as business support organizations, incubators, and accelerators seeking to better approach capital providers and understand SMEs’ financing considerations.\"},{\"question\":\"How is the guide structured and how should it be used?\",\"answer\":\"The guide is straightforward and consists of nine chapters plus exercises, notes sections, and icon-based tips. Additional reference documents supporting financing needs are provided at the end.\"}]","SheTrades Invest - Raising Funds for Your Business | PDF",1789559169,34]