[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-356541-105":53,"doc-detail-356541-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","serving-the-whole-person-guides-and-service-page","Serving the Whole Person - Guides and Service Page","","This workbook strengthens state education agencies’ strategic communications for whole-person initiatives by aligning messages with shared goals, audiences, desired actions, and tactics. It explains how coherent, bidirectional communication builds awareness, engagement, commitment, and timely feedback from stakeholders. The guide positions strategic communications as both an engine for alignment and a measurable outcome, and it supports SEA leaders in designing and launching strategic communications efforts through structured steps and implementation guidance.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/serving-the-whole-person-guides-and-service-page/356541/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/serving-the-whole-person-guides-and-service-page/356541.png","ImageObject",442,249,{"name":88,"@type":89},"Stanley","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-23",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the purpose of strategic communications in whole-person initiatives?","Question",{"text":109,"@type":110},"Strategic communications advances the mission by helping stakeholders understand, support, and contribute to desired changes, including through bidirectional communication that enables timely feedback.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Why do alignment and coherence matter for strategic communications?",{"text":114,"@type":110},"When communications are aligned and coherent, leaders deliver clear, consistent messaging about how initiatives work together to meet whole-person needs.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the workbook support SEA leaders in designing communications efforts?",{"text":118,"@type":110},"It acts as a companion resource, offering tools and a step-by-step approach (goal, audience, desired actions/messages, and tactics) to guide design, launch, and implementation of a strategic communications plan.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},356541,1791730073,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},2336477405376,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","SERVING  \nTHE WHOLE  \nP E R S O N  \nAligned and Coherent Communications to Serve the Whole Person:  \nA Workbook for Strengthening State Education Agencies’Strategic Communications  \nSteve Canavero and Laura Buckner  \nSupport for this guide was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.  \nThis guide was developed by WestEd as a resource for states and districts based on several states’participation in peer-to-peer collaboratives on alignment, coherence, and strategic communications offered by the Center to Improve Social and Emotional Learning and School Safety at WestEd.  \nWe are especially grateful to Be Clear, who worked deeply with four state teams to deepen their knowledge and develop strategic communications plans. This guide shares the tools that Be Clear provided to these states and offers insights based on the state teams’ experiences using these tools as well as Be Clear’s extensive experience in advising state and federal government agencies, national and local political campaigns, philanthropy, nonprofits, and the private sector.  \n© 2021 WestEd. All rights reserved.  \nSuggested citation: Canavero, S., & Buckner, L. (2021). Aligned and coherent communications to serve the whole person: A workbook for strenthening state education agencies’ strategic communications. Wested. WestEd is a nonpartisan, nonprofit research, development, and service agency that partners with education and other communities throughout the United States and abroad to promote excellence,  \nachieve equity, and improve learning for all. WestEd has more than a dozen offices nationwide, from Massachusetts, Vermont, Georgia, and Washington, DC, to Arizona and California, with headquarters in San Francisco. More information about WestEd is available [at](at WestEd.org)[ ](at WestEd.org)[WestEd.org](at WestEd.org).  \nCONTENTS  \nIntroduction 1  \nStrategic Communications: An Overview 3  \nNavigating the Workbook 4  \nStrategic Communications Step 1: Goal 6  \nStrategic Communications Step 2: Audience 9  \nStrategic Communications Step 3: Desired Action and Messages 12  \nStrategic Communications Step 4: Tactics 15  \nWhat Happens Next: Implementing the Strategic Communications Plan 20  \nConclusion 21  \nAppendix: Communications Triangle 22  \nReferences 26  \nSERVING THE WHOLE PERSON: ALIGNED AND COHERENT COMMUNICATIONS TO SERVE THE WHOLE PERSON  \nINTRODUCTION  \nEducators and the public are increasingly acknowledging the importance of serving the “whole person”as essential for achieving equitable education outcomes. Whole-person initiatives recognize that students’ learning and development must include not only their cognitive development but also their physiological, social, and emotional development (Walrond & Romer, 2021) . Science shows that these domains develop together and that health and well-being in one domain bolster the health and wellbeing of the others (Cantor et al., 2018) . Moreover, integrated approaches to learning result in improved academic and other outcomes (Durlak et al., 2011; Carneiro et al., 2007) .  \nAlthough state education agencies (SEAs) often deploy new whole-person programs and initiatives, many of these efforts fail to achieve desired outcomes, in part because they operate in fragmented or uncoordinated silos that create barriers to effective implementation (Center to Improve Social and Emotional Learning and School Safety, 2019) . To support SEA leaders in serving the whole person and advancing equity, WestEd published a suite of guides on alignment, coherence, and strategic communications.  \nThe guide Serving the Whole Person: An Alignment and Coherence Guide for State Education Agencies (Walrond & Romer, 2021) is organized around six interrelated domains of alignment and coherence: Goals, Funding and Policies, Strategic Communications, Stakeholder Engagement, Capacity Building, and Data Use. Figure 1 shows the relationship between strategic c","cbCaivvnD3Si7n4L","https://ap.wps.com/l/cbCaivvnD3Si7n4L","pdf",3666892,29,"English","# Introduction\n## Strategic Communications: An Overview\n## Navigating the Workbook\n## Strategic Communications Step 1: Goal\n## Strategic Communications Step 2: Audience\n## Strategic Communications Step 3: Desired Action and Messages\n## Strategic Communications Step 4: Tactics\n## What Happens Next: Implementing the Strategic Communications Plan\n## Conclusion\n## Appendix: Communications Triangle\n## References","[{\"question\":\"What is the purpose of strategic communications in whole-person initiatives?\",\"answer\":\"Strategic communications advances the mission by helping stakeholders understand, support, and contribute to desired changes, including through bidirectional communication that enables timely feedback.\"},{\"question\":\"Why do alignment and coherence matter for strategic communications?\",\"answer\":\"When communications are aligned and coherent, leaders deliver clear, consistent messaging about how initiatives work together to meet whole-person needs.\"},{\"question\":\"How does the workbook support SEA leaders in designing communications efforts?\",\"answer\":\"It acts as a companion resource, offering tools and a step-by-step approach (goal, audience, desired actions/messages, and tactics) to guide design, launch, and implementation of a strategic communications plan.\"}]","Serving the Whole Person - Guides and Service Page | PDF",1790125883,10]