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The role supports strategy to increase search growth and maximise income generation within the Digital Engagement team, working with an SEO Manager and an external SEO agency. Key responsibilities include day-to-day SEO execution, technical and on-page optimisation, keyword research and CMS publishing, ongoing audits and issue resolution, SEO research and competitor analysis, and performance reporting using analytics tools and dashboards. 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It accelerates organic growth through technical SEO hygiene and timely strategy implementation.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What are the core responsibilities for this role?",{"text":114,"@type":110},"Responsibilities include delivering day-to-day SEO activities, implementing on-page optimisation, executing technical and content recommendations with an SEO agency, conducting keyword research and mapping, and uploading/optimising content in the CMS. It also includes managing SEO audits, resolving issues, monitoring SERP and algorithm updates, and tracking performance in dashboards and Google Analytics 4.",{"name":116,"@type":107,"acceptedAnswer":117},"What experience and tools are listed as essential and desirable criteria?",{"text":118,"@type":110},"Essential criteria include experience in an SEO-focused content role, ability to interpret audits and implement fixes, strong on-page SEO and ranking factor knowledge with excellent writing skills, and confident use of tools such as Google Search Console, GA4, Screaming Frog/Sitebulb, and keyword tools like SEMrush or Ahrefs. Desirable criteria include knowledge of headless CMS platforms (Kontent.Ai as a bonus), understanding schema/accessibility/UX best practices, and knowledge of social SEO formats and platform-specific optimisation.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},258818,1790346724,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},2336477405376,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","SEO EXECUTIVE  \n\n| Job Level | Level 3 | Kornferry Function | MK13 |\n| --- | --- | --- | --- |\n| Directorate | Marketing &\u003Cbr>Fundraising | Function/Service | Digital Engagement |\n| Direct Reports |  | Indirect Reports | 0 |\n| Line Manager Title | SEO Manager | Budgetary Responsibility | 0 |\n\nOur Leadership Framework defines the leadership standards we want to see at the British Red Cross. It shows what great leadership looks like. Our goal is to create a great workplace and deliver excellent services to our users. Our Leadership Framework-RedRoom, along with Our values and behavioursRedRoom and Fundamental Principles , helps everyone understand how the leadership capabilities relate to their role and context.  \nDiversity is something we celebrate, and we want you to be able to bring your authentic self to the British Red Cross. We want you to feel that you are in an inclusive environment, and a great position to help us spread the power of kindness. You can read more about Equity, Diversity & Inclusion (EDI) at the British Red Cross-RedRoom here.  \n\n| Role description: |  |\n| --- | --- |\n| Purpose | This role will support our strategy to increase search growth and maximise income generation, as well as the wider goals of the Digital Engagement team. Working closely with our SEO Manager and external SEO agency, you will playa key part in accelerating our organic growth, improving our\u003Cbr>technical SEO hygiene, and ensuring the timely implementation of strategy. |\n| Key Responsibilities\u003Cbr>Under maximum of 4 headings with a maximum of 6 bullets per heading | SEO execution and implementation\u003Cbr>• Deliver day-to-day SEO activities in line with our SEO strategy.\u003Cbr>• Execute SEO tasks across all search platforms.\u003Cbr>• Work closely with our SEO agency to implement recommendations across on-page, technical and content SEO.\u003Cbr>• Implement on-page optimisation.\u003Cbr>• Conduct keyword research and mapping to support new or updated content.\u003Cbr>• Upload and optimise content in our content management system (CMS) , ensuring SEO best practice is applied consistently.\u003Cbr>Audit management and issue resolution\u003Cbr>• Manage ongoing SEO audits and health checks.\u003Cbr>• Monitor issues identified in audits or tools , like Search Console, and implement fixes directly where possible to boost site performance.\u003Cbr>• Flag more complex technical issues to development teams with clear documentation.\u003Cbr>• [Use Kontent.ai](Use Kontent.ai) content governance features to maintain an updated audit of updated/improved pages.\u003Cbr>SEO research and trend monitoring\u003Cbr>• Conduct SEO research, competitor analysis to support content and platform optimisation. |\n\n\n|  | • Track SERP (search engine results page) changes, new features, and algorithm updates across traditional and large language model (LLM) search.\u003Cbr>• Identify opportunities, horizon-scanning, insights, and emerging formats with a focus on AI.\u003Cbr>• Stay up to date on industry developments and share learnings with the wider team.\u003Cbr>Reporting and insights\u003Cbr>• Monitor performance of optimised pages and flag changes or issues.\u003Cbr>• Support regular reporting across key content areas.\u003Cbr>• Help identify quick wins and areas for improvement.\u003Cbr>• Monitor page performance in our content dashboard and Google Analytics 4 to identify issues to make sure we meet our key performance indicators (KPIs) .\u003Cbr>The responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time that are in line with the level of the role. |\n| --- | --- |\n| Know-how\u003Cbr>From your overall‘Know-how’description, please indicate clearly which are ‘Essential Criteria’(no more that 6) and which are ‘Desirable Criteria’ (no more than 3)– these will then be used in recruitment (for advertising and shortlisting purposes) | Essential\u003Cbr>• Experience in an SEO content role, or a role that has a strong SEO focus, with an understanding of how SEO fits with other digital marketing channels and contributes to res","cbCainq0OHCFFfVz","https://ap.wps.com/l/cbCainq0OHCFFfVz","pdf",233274,"English","# Role description\n## Purpose\n## Key Responsibilities\n## Know-how and criteria\n## Additional requirements\n## Pre Engagement Checks\n## Role Reference","[{\"question\":\"What is the purpose of the SEO Executive role?\",\"answer\":\"The role supports the strategy to increase search growth and maximise income generation, helping the wider goals of the Digital Engagement team. It accelerates organic growth through technical SEO hygiene and timely strategy implementation.\"},{\"question\":\"What are the core responsibilities for this role?\",\"answer\":\"Responsibilities include delivering day-to-day SEO activities, implementing on-page optimisation, executing technical and content recommendations with an SEO agency, conducting keyword research and mapping, and uploading/optimising content in the CMS. It also includes managing SEO audits, resolving issues, monitoring SERP and algorithm updates, and tracking performance in dashboards and Google Analytics 4.\"},{\"question\":\"What experience and tools are listed as essential and desirable criteria?\",\"answer\":\"Essential criteria include experience in an SEO-focused content role, ability to interpret audits and implement fixes, strong on-page SEO and ranking factor knowledge with excellent writing skills, and confident use of tools such as Google Search Console, GA4, Screaming Frog/Sitebulb, and keyword tools like SEMrush or Ahrefs. Desirable criteria include knowledge of headless CMS platforms (Kontent.Ai as a bonus), understanding schema/accessibility/UX best practices, and knowledge of social SEO formats and platform-specific optimisation.\"}]","SEO Executive Role Profile - Job Level 3 | PDF",1789326184]