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Amidst these challenges, the SEO landscape saw constant change.  \n● In February Google and Reddit struck a deal, in response to users seeking user-generated content in the SERPs  \n● In May the Google leak shook the SEO  \ncommunity, reinforcing the importance of branded queries and user metrics in search performance  \n● In August Google launched AI Overviews, shaking up the SERP landscape further  \nThese changes didn’t impact all industries equally. User behavior, search intent, and content expectations vary across industries, making SEO a highly contextual discipline.  \nThat’s why SEO can’t be approached in isolation. Each industry has distinct benchmarks, and understanding them is key to setting realistic traffic, engagement, and ranking goals.  \nWith that, we present the 2025 SEO Benchmark report, your guide to understanding what works in your industry. Use this data to compare your performance, refine your strategy, and set achievable SEO goals.  \nMethodology: Benchmarking for organic traffic and engagement (US)  \nIn this report, we provide insights into organic traffic and website performance using Similarweb data.  \nWe analyzed US data from January to November 2024 for the top 1,000 websites in a given industry (also referred to as a ‘category’)  \nSEO Benchmarks 2025: Your Roadmap to SEO Mastery | 4  \nHow we’ve benchmarked:  \nRather than give an overall industry average, our benchmarks are divided into three cohorts based on the volume of organic traffic a brand receives, ordered by the biggest organic players:  \n● Giants: The top 10 websites in the industry with the highest organic traffic  \n● Challengers: Websites in position 11-100 within the industry  \n● Emerging players: Websites in position 101-1,000 within the industry  \nAs you review the benchmarks in our report, check your own monthly traffic to determine which cohort you fall into, and which side of the benchmark you are on. This will help you identify areas where you excel and opportunities for improvement.  \nBenchmark metrics in this report:  \n● Monthly visits: Total organic traffic  \n● Website engagement metrics: bounce rate, pages per visit, and time spent on site  \n● SERP metrics: AI Overview presence, zero-click searches, and organic difficulty  \nTo help you understand your marketing landscape we’ve included:  \n● Market consolidation: The share of traffic captured by the top 1% of players in each industry  \n● Audience demographics & preference: How search behavior is distributed across your audience  \n● Audience loyalty: The number of sites within the industry your audience visits  \nThe biggest mistake in SEO is to operate in a vacuum.  \nBenchmarking contextualizes your SEO performance and through it you’ll find new areas to improve, optimize and, grow.  \nSEO Benchmarks 2025: Your Roadmap to SEO Mastery | 5  \nIndustry Overview: Ecommerce  \nIndustry highlights  \nUS ecommerce sales are projected to grow all the way through to 2029. This sustained growth presents opportunities for SEOs to optimize for a broader range of ecommerce-related keywords, particularly those tied to purchasing intent and evolving consumer behavior.  \nTraffic:  \nMonthly Visits  \n5.32B  \nTop 1% Traffic Share  \n88%  \nChannel Mix:  \nLoyalty & Brand:  \nLoyalt","cbCaikXedcMYEuW4","https://ap.wps.com/l/cbCaikXedcMYEuW4","pdf",2914582,32,"English","# Introduction\n## Methodology\n## How we’ve benchmarked\n## Benchmark metrics in this report\n# Ecommerce\n## Industry Overview: Ecommerce\n## Growth opportunities\n## Industry Organic Breakdown: Ecommerce\n## Industry Expert: Ecommerce","[{\"question\":\"What data and geography does the 2025 SEO benchmark report use?\",\"answer\":\"The report uses Similarweb data focused on US performance from January to November 2024.\"},{\"question\":\"How does the report group sites for benchmarking?\",\"answer\":\"Benchmarks are split into three cohorts: Giants (top 10 by organic traffic), Challengers (positions 11–100), and Emerging players (positions 101–1,000).\"},{\"question\":\"Which metrics are used to evaluate SEO performance in the benchmarks?\",\"answer\":\"It covers monthly visits, engagement metrics like bounce rate, pages per visit, and time spent, plus SERP metrics such as AI Overview presence, zero-click searches, and organic difficulty.\"}]","SEO Benchmarks 2025 - Your Roadmap to SEO Mastery | PDF",1789271830]