[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-262622-105":53,"doc-detail-262622-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","senior-product-marketing-lead-membership-job-description","Senior Product Marketing Lead - Membership - Job Description","","Senior Product Marketing Lead - Membership role responsible for efficiently managing day-to-day product marketing operations, training and supporting the team, and delivering high-quality campaigns aligned to annual targets. Drives membership, qualifications and standards through strategic resource allocation, campaign creation and optimisation across digital and traditional channels. Produces post-campaign analysis, ROI and KPI tracking, and escalates major decisions on performance, marketing program and HR matters while mentoring junior colleagues.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/senior-product-marketing-lead-membership-job-description/262622/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/senior-product-marketing-lead-membership-job-description/262622.png","ImageObject",442,249,{"name":88,"@type":89},"Aurora","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-20","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the main purpose of the Senior Product Marketing Lead - Membership role?","Question",{"text":109,"@type":110},"To manage the product marketing team’s day-to-day operations, ensuring training, guidance, and successful delivery of high-quality campaigns that meet agreed targets and KPIs.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which activities does the role own for campaign creation and optimisation?",{"text":114,"@type":110},"It includes producing marketing plans, developing campaign marketing materials, managing the campaign process and assets, coordinating delivery via multiple channels, and running test approaches to optimise live campaigns.",{"name":116,"@type":107,"acceptedAnswer":117},"How are campaign success and performance measured?",{"text":118,"@type":110},"The role tracks and measures campaign outcomes against KPIs such as cost of acquisition, completes post-campaign analysis for effectiveness and ROI, and compiles reporting to inform future plans.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},262622,1789363590,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":73},4810365810221,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Job Description  \n\n| Job Title | Senior Product Marketing Lead-Membership | Grade | 2 |\n| --- | --- | --- | --- |\n\n\n| Department | Communications and External Affairs | Reports | 0 |\n| --- | --- | --- | --- |\n\n\n| Reports to | Product Marketing Manager |\n| --- | --- |\n\nOur values  \nThe role holder will be expected to operate in line with our company values of:  \n• Progressive  \n• Warm  \n• Excellent  \n• Thoughtful  \nValues are the principles that drive our behaviours. They are organisation-wide and should be adopted by everyone. Behaviours provide a consistent standard we can all expect inside the organisation from one another, and towards our members and stakeholders.  \nMain purpose of the role  \nAs the Senior Product Marketing Lead , your core focus will be efficiently managing the day-to-day operations of the product marketing team. This includes offering training, guidance and support to ensure the successful delivery of high-quality campaigns within the campaign schedule, tailored to the appropriate target audience and measured against agreed-upon targets and KPIs. Collaborating with the Product Marketing Manager and the marketing and business development teams , as well as a team of external contracted consultants and internal stakeholders, will also be a key aspect of your role. This collaboration aims to ensure that marketing campaigns align with and contribute to meeting our annual targets for our products and services.  \nDimensions & Limits  \nIn this role, you'll strategically allocate resources to ensure timely, well-organised campaigns with comprehensive reporting within the product marketing team. You'll take charge of crucial marketing initiatives to drive membership, qualifications and standards , and business goals, enhancing the organisations visibility. In this senior role you will act as a mentor for junior marketing colleagues. Major decisions regarding the marketing program, performance management, and HR inquiries will be escalated to the Product Marketing Manager and Head of Marketing. When needed, you'll step into the Product Marketing Manager’s role.  \nKey relationships  \nInternal  \n• Marketing colleagues (product marketing, brand and design, content marketing)  \n• Heads of Department and Leadership Team  \n• Service Innovation colleagues  \n• Membership and Business Development colleagues  \n• Education and Lifelong Learning colleagues  \nExternal  \n• APM individual members and followers.  \n• Third party contractors and suppliers including design and media agencies.  \n• APM Corporate Partners  \n• APM Accredited Training Providers  \n• APM Volunteering community  \nCareer development  \nWe are a learning organisation and want our employees to learn and grow during their time with us. There are many ways in which they can do this:  \n• Personal development days offer an opportunity to attend interactive bite sized training events.  \n• Our fantastic knowledge share calendar of events enables colleagues to share their knowledge with each other as well as access to a coach or mentor to help employees to navigate their chosen career paths.  \n• Shadowing in other departments is a popular way to learn about the roles and challenges across the different functions.  \n\n| Key responsibilities / accountabilities |\n| --- |\n| Campaign creation, delivery and optimisation\u003Cbr>• Delivery of campaigns to support the growth and retention of individual members and the growth and retention of corporate partners.\u003Cbr>o Work with the Product Marketing Manager and key stakeholders to produce marketing plans the provide visibility on planned activities which are timebound and provide transparency on how targets will be achieved with clear measurable outcomes.\u003Cbr>o You will lead on the development and creation of campaign marketing materials including branding, website copy, content, graphics and videos.\u003Cbr>o Liaise with relevant stakeholders and effectively manage campaign process including brand and design of key assets and collateral , ","cbCaikrzubkUUHWh","https://ap.wps.com/l/cbCaikrzubkUUHWh","pdf",193392,"English","# Job Title\n## Department and Reporting Line\n# Our Values\n## Main Purpose of the Role\n## Dimensions & Limits\n# Key Relationships\n## Internal\n## External\n# Career Development\n# Key Responsibilities / Accountabilities\n## Campaign creation, delivery and optimisation\n## Campaign and industry reporting\n# Senior support\n# Key performance measures","[{\"question\":\"What is the main purpose of the Senior Product Marketing Lead - Membership role?\",\"answer\":\"To manage the product marketing team’s day-to-day operations, ensuring training, guidance, and successful delivery of high-quality campaigns that meet agreed targets and KPIs.\"},{\"question\":\"Which activities does the role own for campaign creation and optimisation?\",\"answer\":\"It includes producing marketing plans, developing campaign marketing materials, managing the campaign process and assets, coordinating delivery via multiple channels, and running test approaches to optimise live campaigns.\"},{\"question\":\"How are campaign success and performance measured?\",\"answer\":\"The role tracks and measures campaign outcomes against KPIs such as cost of acquisition, completes post-campaign analysis for effectiveness and ROI, and compiles reporting to inform future plans.\"}]","Senior Product Marketing Lead - Membership - Job Description | PDF"]