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The role defines and champions UNICEF UK’s voice and narrative, overseeing end-to-end, multi-channel content production across briefing, concept, design, copy, and delivery. It aligns communications to organisational goals, leads audience-centric campaigns, mentors an in-house Copywriter, and manages external partners to deliver high-quality outputs on time and within budget, supported by UNICEF inclusive storytelling values.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/senior-creative-copywriter-job-description-unicef-uk/257597/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/senior-creative-copywriter-job-description-unicef-uk/257597.png","ImageObject",442,249,{"name":88,"@type":89},"McGucket","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-26","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the main responsibilities of the Senior Creative Copywriter?","Question",{"text":109,"@type":110},"Define and champion UNICEF UK’s voice and narrative, oversee end-to-end multi-channel content production, and lead audience-centric integrated campaigns. The role also ensures cohesive messaging and alignment with organisational goals.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does this role work with internal teams and external partners?",{"text":114,"@type":110},"The Senior Creative Copywriter partners across the organisation to manage efficient workflows and high-quality outputs. It also oversees freelance copywriters and agencies to deliver work on time and within budget.",{"name":116,"@type":107,"acceptedAnswer":117},"What behaviours and skills are required for success in the role?",{"text":118,"@type":110},"The document emphasizes supporter-driven mission alignment, creative innovation, clear communication of complex ideas, results focus, and efficiency and effectiveness. It also highlights commitment to inclusive storytelling and shared values.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},257597,1791153971,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},1236954412713,"https://us-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","SENIOR CREATIVE COPYWRITER  \nDuration: Permanent  \nSalary: Circa £58,000 per annum  \nJob Level: Level 3  \nHours: 35 hours per week. Other flexible arrangements will be considered  \nDisclosure Level: Basic. This role involves indirect work with children  \nTeam: Creative team, Communications directorate  \nReports to: Head of Creative  \nLocation: Working from home and at 1 Westfield Avenue, London E20 1HZ  \nAt the UK Committee for UNICEF (UNICEF UK), we pull together to achieve the best possible results for children in danger around the world. We believe in an inclusive workplace and in the power of fulfilled colleagues who share the same values and goals, enjoy their work and are motivated to do their utmost for children.  \nOur work is guided by the UN Convention of the Rights of the Child (UNCRC) and the Sustainable Development Goals (SDGs), which recognise the universality of children’s rights.  \nABOUT THE TEAM  \nThe Creative Team sits within the Public Engagement and Partnerships Directorate, which has an ambitious strategy to maximise the amount of income, influence, and impact we deliver forchildren. The Creative Team’s mission is to lead the development and execution of innovative, high-quality content across creative strategy, copy, design, video, and photography, significantly enhancing the UNICEF brand’s presence and impact within the UK.  \nABOUT THE ROLE  \nThe Senior Creative Copywriter defines, develops, evolves, and champions UNICEF UK’s voice and narrative, combining excellent copywriting skills with creative leadership to deliver insight‑led, multi‑channel campaigns that resonate with diverse audiences.  \nPartnering across the organisation, you will oversee end‑to‑end content production ensuring efficient workflows and high‑quality outputs. As a brand guardian, you will maintain cohesive messaging across platforms while evolving it in line with market trends and UNICEF UK’s inclusive storytelling guidelines. You will provide inspirational leadership to colleagues, champion a culture of innovation and continuous improvement, and oversee relationships with external partners to deliver high-impact, strategic creative.  \nWhat we will expect you to achieve  \n• Define, lead and champion brand voice. Establish and evolve UNICEF UK’s tone of voice and narrative. Craft compelling stories, shape messaging strategy, and ensure all content reflects our purpose, voice, and brand identity.  \n• Align creative with organisational goals. Ensure all communications support UNICEF UK’s organisational goals, delivering measurable results through strategic messaging.  \n• Lead creative production. Oversee end-to-end creative delivery-from briefing through concept, copy, design, and production-across multiple projects. Maintain efficient workflows and schedules in partnership with the Creative team’s Traffic Manager.  \n• Drive audience-centric campaigns. Lead integrated campaigns grounded in audience and channel insights. Apply a channel-first approach, tailoring content for print, web, social, and display to maximise engagement and impact. Review performance to inform optimisation and learning.  \n• Inspire and develop talent. Line manage and mentor the in-house Copywriter. Set clear goals, nurture growth, and conduct regular performance reviews.  \n• Manage external partnerships. Oversee freelance copywriters and agencies to deliver highquality outputs on time and within budget.  \n• Act as Brand Guardian. Ensure cohesive messaging across all platforms while adapting to market trends. Uphold UNICEF UK’s brand, image, and inclusive storytelling guidelines.  \n• Champion creative excellence across the organisation. Promote the Creative team’s skills and processes through workshops, training, and collaborative sessions.  \n• Build a strong team culture. Contribute to a supportive, collaborative environment. Assist with emergency rotas and adopt a flexible approach to team needs.  \n• Demonstrate and model a commitment to our shared values, behav","cbCaitQJxVauvUP6","https://ap.wps.com/l/cbCaitQJxVauvUP6","pdf",313482,"English","# About the Team\n## Mission and scope\n# About the Role\n## Core responsibilities\n# What we will expect you to achieve\n## Brand voice and narrative\n## Creative production and workflows\n## Audience-centric multi-channel campaigns\n## Team leadership and external partnerships\n# Behaviours, Experience and Skills\n## Essential behaviours","[{\"question\":\"What are the main responsibilities of the Senior Creative Copywriter?\",\"answer\":\"Define and champion UNICEF UK’s voice and narrative, oversee end-to-end multi-channel content production, and lead audience-centric integrated campaigns. The role also ensures cohesive messaging and alignment with organisational goals.\"},{\"question\":\"How does this role work with internal teams and external partners?\",\"answer\":\"The Senior Creative Copywriter partners across the organisation to manage efficient workflows and high-quality outputs. It also oversees freelance copywriters and agencies to deliver work on time and within budget.\"},{\"question\":\"What behaviours and skills are required for success in the role?\",\"answer\":\"The document emphasizes supporter-driven mission alignment, creative innovation, clear communication of complex ideas, results focus, and efficiency and effectiveness. It also highlights commitment to inclusive storytelling and shared values.\"}]","Senior Creative Copywriter Job Description - UNICEF UK | PDF",1789315158]