[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-262677-105":53,"doc-detail-262677-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","senior-b2b-marketing-manager-job-description","Senior B2B Marketing Manager - Job Description","","Senior B2B Marketing Manager role focused on shaping and executing multi-channel industrial marketing programmes for clients. The position partners with the Director of Marketing and client senior teams to build market strategy, develop comprehensive roadmaps, and lead collaboration across sales and marketing. Responsibilities include online discussions, tactical campaign optimisation across channels (e.g., PPC, SEO, social, email, CRO), creating persuasive content assets, and monitoring performance through analysis and reporting. The role includes project and budget/resource management with flexible in-office or remote working.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/senior-b2b-marketing-manager-job-description/262677/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/senior-b2b-marketing-manager-job-description/262677.png","ImageObject",442,249,{"name":88,"@type":89},"Emma Mercer","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-07","2026-09-14",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the key responsibilities of the Senior B2B Marketing Manager?","Question",{"text":109,"@type":110},"Lead planning and execution of multi-channel industrial marketing programmes, contribute to strategy with client and director teams, and manage day-to-day campaign optimisation and reporting. The role also includes content creation and project/resource management.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which digital marketing channels and tactics are expected?",{"text":114,"@type":110},"Strong experience across several channels such as PPC, SEO, social advertising, social selling, content marketing, email marketing, and conversion rate optimisation. In-depth expertise in every area is not required, but proven tactical experience is.",{"name":116,"@type":107,"acceptedAnswer":117},"What background and skills are required for candidates?",{"text":118,"@type":110},"At least six years of digital campaign experience, ideally in industrial B2B, with success marketing into sectors like Pharma, Medical, Automotive, Aeronautics, Electronics, or Construction. The role expects creativity, analytics, team leadership, and strong collaboration with complex, technical client engagements.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},262677,1791379089,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},962084925502,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Senior B2B Marketing Manager  \nIf you are:  \n• An accomplished strategic marketer who is skilled at developing compelling content and using digital channels creatively, preferably with some years’ experience agency side  \n• A strong team lead and collaborator who knows how to get the best out of individuals across diverse teams  \n• Knowledgeable and interested in working with B2B clients  \n• A dynamic professional who keeps up-to-date on market trends and innovation  \n• An analytical thinker who uses data comfortably to evaluate and plan campaigns  \n… then this could be the job for you!  \nWe’re looking for an accomplished Senior Marketing Manager with more than six years' relevant experience to join our team. You will lead the planning and execution of multi-channel, comprehensive, cutting-edge, industrial marketing programmes. Reporting to the Director of Marketing and managing a team of two digital marketing execs.  \nAbout the role  \n– Contribute to strategy. Collaborate with our Director of Marketing and our clients’ senior teams to shape market strategy and top-level plans.  \n– Planning marketing programmes and develop comprehensive roadmaps. You will be responsible for  \npreparing the unique mix of tactics and channels required to meet your client's commercial objectives, based on the client’s market strategy. From brand awareness tactics to demand generation and lead nurturing. You will review and create roadmaps on an annual, quarterly, and monthly basis to guide dayto-day activities.  \n– Lead extensive online discussions with the clients' sales and marketing people. Assessing their needs, sharing campaign insights, developing new ideas, and new strands to the marketing campaigns. Developing excellent sales and marketing alignment. Developing solid, collaborative, productive, close relations. Understand new products and their applications. Operating as an integral part of the clients’sales and marketing operation.  \n– Day-to-day management and optimisation of marketing tactics. Set up, manage, and optimise various  \ntactics/campaigns across multiple channels. Ideally, you're adept at PPC, SEO, social advertising, social selling, content marketing, email marketing and conversion rate optimisation. In-depth expertise in  \neach is not essential; however, you should have proven tactical experience in several channels, along with an understanding of the full breadth of marketing channels at your disposal.  \n– Create engaging content. In collaboration with our clients, and supported by your team, and the wider Maverick team, you will research, shape and draft copy for all types of content pieces. Including landing pages, lead articles, stories, campaign and sales emails, social media posts and adverts. Working closely with our design team, you will translate these into compelling content assets.  \n– Monitor, analyse, report & optimise. You will be responsible for generating results at both a top-level and an individual tactical level. You will always have a clear handle on day-to-day results and outputs of marketing programmes and quickly change direction when required, continuously improving outcomes.  \n– Project & resource management. You will develop and closely manage project schedules, advertising budgets and resources.  \n– In-office or remote. Ideally, post COVID, a minimum of 2 or 3 days a week in office. But, we are open to near full-time remote working for the right candidate.  \nAbout you  \n– You have at least six years' digital campaign experience, ideally industrial B2B, You have successfully marketed into Pharma, Medical, Automotive, Aeronautics, Electronics and Construction. Someone making the transition from B2C to B2B would also be considered if they have powerful hands-on tactical experience with a variety of digital marketing channels.  \n– You are creative and have strong hands-on, tactical, digital experience. You have experience in PPC, SEO, social media, email, content creation etc. You enjoy getting deep ","cbCaij7XTDvA49sr","https://ap.wps.com/l/cbCaij7XTDvA49sr","pdf",164206,"English","# About the role\n## Strategy and roadmap planning\n## Campaign execution and optimisation\n## Content creation and reporting","[{\"question\":\"What are the key responsibilities of the Senior B2B Marketing Manager?\",\"answer\":\"Lead planning and execution of multi-channel industrial marketing programmes, contribute to strategy with client and director teams, and manage day-to-day campaign optimisation and reporting. The role also includes content creation and project/resource management.\"},{\"question\":\"Which digital marketing channels and tactics are expected?\",\"answer\":\"Strong experience across several channels such as PPC, SEO, social advertising, social selling, content marketing, email marketing, and conversion rate optimisation. In-depth expertise in every area is not required, but proven tactical experience is.\"},{\"question\":\"What background and skills are required for candidates?\",\"answer\":\"At least six years of digital campaign experience, ideally in industrial B2B, with success marketing into sectors like Pharma, Medical, Automotive, Aeronautics, Electronics, or Construction. The role expects creativity, analytics, team leadership, and strong collaboration with complex, technical client engagements.\"}]","Senior B2B Marketing Manager - Job Description | PDF",1789364031]