[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-236024-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-236024-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","semantics-analysis-on-online-apple-advertisement","Semantics Analysis on Online Apple Advertisement","","Research examines meaning analysis in online advertisements on Apple’s official website, focusing on both the types of meaning and the functions that meanings perform in advertisement sentences. Advertisement sentences, words, clauses, and phrases were collected from the site as research data and analyzed using a descriptive qualitative approach. Ten data items meeting the research criteria were selected as the latest supporting evidence. Connotation is the dominant type of meaning, while assertive and expressive speech functions are most frequent because they convey facts succinctly.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/semantics-analysis-on-online-apple-advertisement/236024/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/semantics-analysis-on-online-apple-advertisement/236024.png","ImageObject",442,249,{"name":42,"@type":43},"Aria Callaghan","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-21","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",10,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the main focus of the research?","Question",{"text":63,"@type":64},"The research focuses on analyzing meaning in online advertisements on Apple’s official website, covering both types of meaning and the function of meaning in advertisement sentences.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What research method is used?",{"text":68,"@type":64},"The study uses a descriptive qualitative method to analyze collected advertising data such as sentences, words, clauses, and phrases.",{"name":70,"@type":61,"acceptedAnswer":71},"Which type of meaning is most dominant in the advertisements?",{"text":72,"@type":64},"Connotation is identified as the most dominant type of meaning used in the selected advertisement data.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},236024,1790472307,{"code":4,"msg":82,"data":83},"success",[84,89,94,99,104,109,114,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},14,"Invoices",70,"invoices",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},15,"Posters",60,"posters",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},16,"Social Media",50,"social-media",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},17,"Forms",40,"forms",{"id":115,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":116,"slug":117},18,30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":115,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":85,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":33},962084926284,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Semantics Analysis on Online Apple Advertisement  \nCHUSNIL WULANDARI BASRI 1  \n1 University of Sumatera Utara, Dr. T. Mansyur Street, Padang Bulan, Medan, Indonesia  \n[chusnilbasri@gmail.com](chusnilbasri@gmail.com)  \nAbstract  \nThis research is a study of the analysis of meaning in online advertisements found on Apple’s official website, both in terms of the type of meaning and the function of the meaning. The researcher examined advertisements from these sites as data sources and collected data in the form of sentences, words, clausesand phrases. This research uses descriptive qualitative as the research method. From this analysis, the researcher found 10 data that matched the research criteria and considered as the latest data to complete the research. Connotation becomes the most dominant type of meaning used. As for the function of speech whose meaning is adapted to the context of the advertisement sentence, assertive and expressive are the most commonly used because it displays facts succinctly.  \nKeywords: advertisements, apple, types of meaning  \nCopyright © 2021 The Author(s)  \nThis is an open-access article under the CC BY-SA license.  \nAnalisis Semantik pada Iklan Daring Apple  \nAbstrak  \nPenelitian merupakan kajian tentang analisis makna dalam iklan online yang terdapat di situs resmi Apple, baik itu jenis makna dan fungsi maknanya. Peneliti mengkaji iklan dari situs tersebut sebagai sumber data dan mengumpulkan data berupa kalimat, kata, klausa dan frase. Penelitian ini menggunakan deskriptif kualitatif sebagai metode penelitian. Dari analisis tersebut, penelitimenemukan 10 data yang sesuai dengan kriteria penelitian dandianggap sebagai data terbaru untuk melengkapi penelitian.  \nKonotasi menjadi jenis makna yang paling dominan digunakan. Sedangkan untuk fungsi ujaran yang maknanya disesuaikandengan konteks kalimat iklan, asertif dan ekspresif paling banyak digunakan karena menampilkan fakta secara ringkas.  \nKata kunci: iklan, apple, tipe makna  \n [https://doi.org/ 10.52187/rdt.v2i3.83| 228](https://doi.org/ 10.52187/rdt.v2i3.83| 228)  \nINRODUCTION  \nSemantics is the study of the mastery of meaning which is a core element of the efficacy of commercial marketing. The term Semantic Marketing (Varadarajan & Yadav, 2009) is an over-loaded term and means different things to different industries. The SEO industry thinks of it as using semantic tagging and annotation to enhance the web sites search ranking. The persuasive element of commercial marketing can be studied semantically and remains a crucial element in writing advertising sentences. Advertising is a tool used by many companies to inform potential customers about their products and services. Successful advertising is seen from the communication process when a message is conveyed with a sentence or image, and gets a consumer response, by buying or using or doing something that has been advertised. Semantics for commercial marketing can also be considered as a strategy that prioritizes the meaning and message attached to advertisements based on the advertisement copy and its visuals (Chen et al. , 2011) . For the purposes of this paper, the researcher focuses on the application of Semantic which is related to copy or choosing the right words and terms that convey the right message which is the key to advertising strategy. Therefore, we may know what the words mean, to find out what kind of product or service is needed. There is a core meaning (Ardila, 2011) which is preserved and recycled. The novelty proposed by this research is that the interpretation of meaning by advertising can be found by linguistic application simply by finding the function and type of meaning. In addition, the issue brought up is the issue of the success of a company that becomes a paragon for business people so that it can be applied to all business activities.  \nThere are seven kinds of meanings classified (Leech, in Love, 1983) namely Connotative, Conceptual, Stylistic, Affective, Ref","cbCail5oB7l0X21s","https://ap.wps.com/l/cbCail5oB7l0X21s","pdf",273628,"English","# Abstract\n# Introduction\n## Background of semantic meaning in advertising\n## Types of meaning and speech act functions","[{\"question\":\"What is the main focus of the research?\",\"answer\":\"The research focuses on analyzing meaning in online advertisements on Apple’s official website, covering both types of meaning and the function of meaning in advertisement sentences.\"},{\"question\":\"What research method is used?\",\"answer\":\"The study uses a descriptive qualitative method to analyze collected advertising data such as sentences, words, clauses, and phrases.\"},{\"question\":\"Which type of meaning is most dominant in the advertisements?\",\"answer\":\"Connotation is identified as the most dominant type of meaning used in the selected advertisement data.\"}]","Semantics Analysis on Online Apple Advertisement | PDF",1789102356]