[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-359720-105":53,"doc-detail-359720-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","school-marketing-tool-kit-mtk-core-key-messagestalking-points-for-catholic-schools","School Marketing Tool Kit - MTK - Core Key Messages/Talking Points for Catholic Schools","","School Marketing Tool Kit for the Office of Catholic Schools within the Diocese of Owensboro provides a structured set of marketing resources for Catholic schools. It includes core key messages and talking points, guidance for presenting school information, planning diocesan Catholic Schools Week communications, and coordinating media and public relations. 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It is intended as an internal resource for the marketing committee and spokespersons.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which materials does the kit include for diocesan-level communications and planning?",{"text":113,"@type":109},"It includes a diocesan Catholic Schools Week press release and guidance for working with the Catholic Times, along with a School Marketing Plan template and other diocesan marketing items.",{"name":115,"@type":106,"acceptedAnswer":116},"How does the kit support outreach to prospective parents and ongoing parent engagement?",{"text":117,"@type":109},"It provides tools such as at-a-glance fact sheet templates, telephone logs, communication opportunities, school tour talking points, thank-you note guidance, and tips for addressing tuition and tuition assistance questions.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},359720,1791745464,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":42},1099523885336,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","School Marketing  \nTool Kit  \nOffice of Catholic Schools Diocese of Owensboro  \nRevised August 2018  \nMarketing Tool Kit  \nTable of Contents  \nDiocesan Level Marketing  \nMTK  \nMTK  \nMTK  \nMTK  \nMTK  \n1  Core Key Messages/Talking Points for Catholic Schools .................................3  \n2  Our Catholic Schools: At a Glance ...................................................................6  \n3  Diocesan Catholic Schools Week Press Release ...............................................8  \n4  Working with the Catholic Times ....................................................................10  \n5  School Marketing Plan Template.................................................................... 11  \nBasics of School Marketing  \nMTK 21 Your Schools Information Packet....................................................................19  \nMTK 22  Template for Elementary School At-a-Glance Fact Sheet...............................23  \nMTK 23  Template for Local High School At-a-Glance Fact Sheet ...............................25  \nMTK 24  How to Make Features into Benefits............................................................... 27  \nMTK 25  Text Template for School Brochure ................................................................28  \nMTK 26  Template for Tuition/Financial Aid Information Sheet ...................................30  \nMTK 27  Calendar of National Observances .................................................................. 32  \nMTK 28  Email Taglines .................................................................................................33  \nMTK 29  Best Practices ...................................................................................................34  \nCatholic Schools Week  \nMTK 30  Sample Talking Points for Catholic Schools Week Masses………………....37  \nMTK 31  School Marketing Materials Distribution ....................................................... 39  \nMTK 32  Catholic Schools Week – Sample Press Release-Local School.....................40  \nMTK 33  Catholic Schools Week Logos .........................................................................41  \nMTK 34  Sample Student Letter to Read at Mass ..…………………...……………….42  \nMTK 35  Sample Letter from the Pastor……………………………………………….43  \nProspective Parents  \nMTK 40  Telephone Log for Prospective Parents Who Call the School………………44  \nMTK 41  Opportunities for Communication with Prospective Elementary Students .....45  \nMTK 42  The Role of School Secretaries in Managing Enrollment................................46  \nMTK 43  Identifying Families Moving into Your Community and New Parents Living  in Your Community .........................................................................................48  \nMTK 44  Identify Organizations that Target Parents of School Aged Children .............50  \nMTK 45  How to Develop a Database of Referral Sources.............................................51  \nMTK 46  Letter from Parent to Prospective Parent of High School Student...................52  \nResponding to Parents  \nMTK 50  Frequently-asked Questions from Parents ....................................................... 53  \nMTK 51  Tips for School Tours – Talking Points ........................................................... 56  \nMTK 52  Post-Tour Thank You Note....……………………………………………….58  \nMTK 53  Sample Letter of Introduction for Corporate Relocation Packets .................... 59  \nMTK 54  How to Develop an At-Risk Task Force and Action Team ............................. 60  \nMTK 55  Post-Tour Evaluation for Prospective Parents and Students ........................... 61  \nMTK 56  Talking to Parents about Tuition and Tuition Assistance ................................ 63  \nMTK 57  Ideas for Statements about Academic Results ................................................. 64  \nMTK 58  Setting up a School Store................................................................................. 65  \nSurveys  \nMTK 60  Sampl","cbCaihjb56cS7vDA","https://ap.wps.com/l/cbCaihjb56cS7vDA","pdf",2059562,87,"English","# Diocesan Level Marketing\n## Core Key Messages/Talking Points for Catholic Schools\n## Our Catholic Schools: At a Glance\n## Diocesan Catholic Schools Week Press Release\n## Working with the Catholic Times\n## School Marketing Plan Template\n# Basics of School Marketing\n## Your Schools Information Packet\n## At-a-Glance Fact Sheet Templates\n## Features into Benefits\n## School Brochure Text Template\n## Tuition/Financial Aid Information Sheet Template\n## Calendar of National Observances\n## Email Taglines\n## Best Practices\n# Catholic Schools Week\n## Sample Talking Points for Masses\n## School Marketing Materials Distribution\n## Sample Press Release (Local School)\n## Catholic Schools Week Logos\n## Sample Student Letter to Read at Mass\n## Sample Letter from the Pastor\n# Prospective Parents\n## Telephone Log\n## Communication Opportunities\n## Role of School Secretaries in Managing Enrollment\n## Identifying Moving Families and New Parents\n## Identify Organizations Targeting School-Aged Children\n## Develop a Database of Referral Sources\n## Parent Letter to Prospective Parent\n# Responding to Parents\n## Frequently-asked Questions from Parents\n## Tips for School Tours\n## Post-Tour Thank You Note\n## Introduction Letter for Corporate Relocation Packets\n## At-Risk Task Force and Action Team\n## Post-Tour Evaluation\n## Talking to Parents about Tuition and Tuition Assistance\n## Statements about Academic Results\n## Setting up a School Store\n# Surveys\n## Sample Parent/Guardian Exit Survey\n# External Public Relations\n## Sample Letter to Solicit Speaking Engagements\n## Tips for a Successful Media Interview\n## Preparing for the Media Interview\n## The Interview: What May Surprise You\n# Newspaper Suggestions\n## Topics for Newspaper Columns\n## Sample Letters to the Editor\n# Marketing to Underserved Populations\n## Common School Words in Spanish\n## Spanish Infographic: A Dozen Reasons Why\n## Recruiting Hispanic Professionals\n## Suggestions for Recruitment and Retention","[{\"question\":\"What is the purpose of the School Marketing Tool Kit for Catholic schools in the Diocese of Owensboro?\",\"answer\":\"It provides core key messages and talking points plus practical marketing tools to help schools communicate consistently across websites, speeches, brochures, and other materials. It is intended as an internal resource for the marketing committee and spokespersons.\"},{\"question\":\"Which materials does the kit include for diocesan-level communications and planning?\",\"answer\":\"It includes a diocesan Catholic Schools Week press release and guidance for working with the Catholic Times, along with a School Marketing Plan template and other diocesan marketing items.\"},{\"question\":\"How does the kit support outreach to prospective parents and ongoing parent engagement?\",\"answer\":\"It provides tools such as at-a-glance fact sheet templates, telephone logs, communication opportunities, school tour talking points, thank-you note guidance, and tips for addressing tuition and tuition assistance questions.\"}]","School Marketing Tool Kit - MTK - Core Key Messages/Talking Points for Catholic Schools | PDF",1790137635]