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making the mostof today's communications channels\n\nSchool Communications  \n# Planning Guide\n\nUsing today's communication channels to  \nengage your entire school community.  \nTable of contents:  \nIntroduction………………………………………………………………………………………………1  \nMaking your communications strategic………………………2  \nKnow your mission………………………………………………………………2  \nKnow your audiences…………………………………………………………4  \nSetting realistic goals………………………………………………………………5  \nUnderstanding today's communications channels……7  \nDistrict and school websites………………………………………………………8  \nMobile app………………………………………………………………………………8  \nNotifications and alerts………………………………………………………………9  \nEmail………………………………………………………………………………………………………9  \nSocial Media…………………………………………………………………………………………10  \nBlog………………………………………………………………………………………………10  \nVideo…………………………………………………………………………………………………………………11  \nPlanning and gathering your communications…………12  \nThe big four communication content hubs……………12  \nLegal considerations in communications planning…15  \nMeasuring communications results……………………………………17  \n## Introduction\n\nAs modern communications channels expandand evolve,it's important that a school'scommunications plan keep up with theever-changing landscape.Factor in keeping upwith the technology,staffing,privacy andconfidentiality issues,and it can be challengingto put together a relevant,effective plan.  \nFor public schools that are under increasingscrutiny to be fiscally responsible with publicfunding,to private schools that need to be  \nmarketing savvy in competition for enrollment,all institutions need to make the most ofthe precious resources allotted for communications budgets.  \nReaching your entire school community in today's digital,mobile world requires a mindsetand the tools to connect how and when your audiences prefer.Your staff,students,parents and other key stakeholders need to get the information-and you're at the centerof this critical connection.Websites,school notification systems,mobile apps and socialmedia form the foundation that is absolutely pivotal to this connection.  \nFrom the crisis to the lunch menu,schools need to be prepared to connect 24/7 withaccurate and timely content.For parent engagement,media relations,and nearly everyschool communications challenge,success depends on a steady stream of fresh,  \ntargeted school information and news at the district,school and classroom levels.  \nThe scopes of plans are as varied and diverse as the 130,000-plus schools across America.While each school is unique and has its own communications challenges,every school canbenefit from the collective knowledge of those schools practicing progressive methods.That's why we created this guide.In it,you'll find links to sample plans,templates,articles,resources and the ideas that can align your school with modern,online communicationpractices.Use it to create your own plan to enhance your school's image,and engage allthe right people with allthe right information  \n## Making your schoolcommunications strategic\n\nMaking certain your communications plan is strategic begins with a well-conceived,well-articulated mission statement.Be sure that mission is shared-verbatim and inpractice-with all the key audiences you're trying to reach.Every communication tactic andmessage you develop should serve to connect with staff,students,parents,news media,orthe community at large.  \nDon't fall into the rut of merely maintaining the status quo and simply repeating what youdid or did not do the previous school year.Times are changing,your plan needs to as well.Some schools work on a multi-year planning cycle,creating a two-or three-year plan.Manyschools do this as a matter of course,others don't.  \nIt's important that your strategic communications plan be revisited annually to keep upwith rapid pace at which communication tools emerge.  \n## Know your mission\n\nA sound communications strategy starts with a mission.One that's clear,practical,shared,and prac","cbCaiiuoeLsQttUS","https://ap.wps.com/l/cbCaiiuoeLsQttUS","pdf",7495322,"English","# Introduction\n# Making your communications strategic\n# Know your mission\n## How to 'live'your communications mission:\n## Keep it academic.\n## Spread the word.\n# Know your audiences\n# Setting realistic goals\n# Understanding today's communications channels\n## District and school websites\n## Mobile app\n## Notifications and alerts\n## Email\n## Social Media\n## Blog\n## Video\n# Planning and gathering your communications\n## The big four communication content hubs\n## Legal considerations in communications planning\n# Measuring communications results","[{\"question\":\"How do you create a strategic school communications plan?\",\"answer\":\"Start with a clear, well-articulated mission statement and ensure it is shared verbatim and practiced with key audiences. Every tactic and message should directly support connecting with staff, students, parents, news media, and the broader community.\"},{\"question\":\"What should the school mission statement include?\",\"answer\":\"A sound mission is clear, practical, shared, and actively lived. It should reflect what the school stands for, its values, and serve as a consistent standard for behavior across staff, students, and stakeholders.\"},{\"question\":\"Which modern communication channels are recommended for school outreach?\",\"answer\":\"Use a foundation of district and school websites, mobile apps, notifications and alerts, email, and social media. The guide also covers content areas such as blogs and video, supporting engagement in a digital, mobile environment.\"}]","School Communication Planning Guide | PDF",1789195542,7]