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All rights reserved .  \nTHE BEST RUN   \nContent  \n1 Analytics Content for SAP Marketing............................................. 6  \n2 Dataflow Overview........................................................... 7  \n3 Operational Reports.......................................................... 9  \n3.1 Campaign Success............................................................ 9  \nCampaign Performance..................................................... 10  \nCampaign Performance by Tags................................................ 11  \nCampaign Success for Messages............................................... 11  \nCampaigns by Status....................................................... 16  \nDeprecated Reports........................................................ 17  \n3.2 Contacts and Profiles......................................................... 23  \nAgreements............................................................. 24  \nAgreement Terms......................................................... 27  \nData Quality of Contacts.................................................... 30  \nNew and Converted Contacts................................................. 31  \nInteractions per Interest..................................................... 31  \nInteractions per Digital Asset................................................. 32  \nProfiles per Channel-Last 3 Months............................................ 33  \nContact Engagement Score-Last 3 Months....................................... 34  \nContact Engagement Score.................................................. 34  \nMarketing Attributes of Contacts...............................................35  \nWeb Downloads, Last 3 Months................................................36  \nWeb Visits, Last 3 Months.................................................... 37  \nInteraction Sentiment per Interest-Last 7 Days.................................... 38  \nProfiles per Channel-Last 3 Months............................................ 39  \nAcquisition of Digital Account Followers.......................................... 40  \nPredictive Quality Curve Query................................................ 40  \nInteractions of Digital Accounts................................................ 41  \nContact Subscriptions...................................................... 41  \nContact Permissions....................................................... 42  \nScores for Contacts of Selected Accounts........................................ 44  \nScores of Interaction Contacts................................................ 44  \nProduct Categories........................................................ 45  \n3.3 Marketing Planning and Performance.............................................. 46  \nSpend and Aggregated Campaign Success........................................47  \nPlanned Budget and Actual Spend............................................. 48  \nAnalytics and Reporting  \n2 PUBLIC Content  \nPlanned, Committed and Actual Spend.......................................... 50  \nMarketing Plans...........................................................52  \n3.4 Marketing Data Analysis....................................................... 54  \nSurvey................................................................. 54  \nNPS Feedback Analysis, by Accounts............................................ 55  \n3.5 Offers.................................................................... 56  \nOffer Success............................................................ 56  \nOffer Success by Product Category............................................ 59  \nOffer with Coupon Success................................................... 61  \nOffer with Coupon Success by Marketing Location.................................. 63  \nOffers Without Interactions.......................................","cbCaisyXLmUTzKRd","https://ap.wps.com/l/cbCaisyXLmUTzKRd","pdf",4415227,160,"English","# Content\n## Analytics Content for SAP Marketing\n## Dataflow Overview\n## Operational Reports\n### Campaign Success\n### Contacts and Profiles\n### Marketing Planning and Performance\n### Marketing Data Analysis\n### Offers\n### Leads and Accounts\n## Analytics Stories\n### Campaign Analytics","[{\"question\":\"What topics are covered under Operational Reports in SAP Marketing Analytics and Reporting?\",\"answer\":\"Operational Reports include Campaign Success, Contacts and Profiles, Marketing Planning and Performance, Marketing Data Analysis, Offers, and Leads and Accounts, along with specific metrics and subreports for each area.\"},{\"question\":\"How does the document support comparing planned budget versus actual spend?\",\"answer\":\"It includes sections for planned, committed, and actual spend, as well as a dedicated item for planned budget and actual spend to track variances in marketing execution.\"},{\"question\":\"What types of lead and account analytics are included?\",\"answer\":\"The document covers lead stages, lead dashboards, lead and opportunity reporting, items of interest for leads, product categories for leads and opportunities, corporate account analysis, and nurturing-related latest scores.\"}]","SAP Marketing - Analytics and Reporting | PDF",1789265955,56]