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It defines deliverables across project setup, timeline milestones, business and design objectives, ideal customer profile, conversion workflow, sitemap, sales letter development, lead capture opt-ins, and auto-responder email series. The plan also covers content inventory and proofing, SEO keyword research and on-page optimization, custom design with moodboards and revisions, mobile/tablet responsive concepts, core page templates and modules, CMS loading, analytics, webmaster setup, and email marketing templates and lists.","|  | WEBSITE |\n| --- | --- |\n| PLANNING | Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of production .\u003Cbr>Your projects success depends on a solid foundation, this work is crucial.\u003Cbr>DELIVERABLES:\u003Cbr>● Project setup\u003Cbr>● Timeline & milestone setup\u003Cbr>● Business objectives survey\u003Cbr>● Design objectives survey\u003Cbr>● Ideal customer profile brief\u003Cbr>● Conversion workflow\u003Cbr>● Sitemap |\n| CONVERSION CONTENT | Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.\u003Cbr>DELIVERABLES:\u003Cbr>● Sales letter development\u003Cbr>○ Homepage, Services, Products, About, & Contact Us\u003Cbr>● Content download opt-in's\u003Cbr>○ Customer opt-in\u003Cbr>○ Vendor opt-in\u003Cbr>● Auto-responder series\u003Cbr>○ Customer focused 6 part email series\u003Cbr>○ Vendor focused 6 part email series |\n| ADDITIONAL CONTENT | We know that you will have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to twenty (20) pages.\u003Cbr>DELIVERABLES:\u003Cbr>● Content inventory\u003Cbr>● 2 Rounds of professional proofing\u003Cbr>● Load content into CMS and format\u003Cbr>● 2 Rounds of on-site revisions to content layout |\n\n| SEARCH ENGINE OPTIMIZATION | In addition to your website needing to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords.\u003Cbr>DELIVERABLES:\u003Cbr>● Competitive benchmark three (3) top competitors\u003Cbr>● Keyword research, target top ten (10) opportunities\u003Cbr>● Optimize page titles\u003Cbr>● Meta descriptions\u003Cbr>● SEO copywriting / text optimization\u003Cbr>● Image optimization\u003Cbr>● Google XML\u003Cbr>● Robots.txt\u003Cbr>● Optimize up to three (3) locations' Google Local, Bing,\u003Cbr>Citysearch, and Yelp profiles; one (1) round of review and revisions per profile |\n| --- | --- |\n| DESIGN | We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and setup for maximum conversion .\u003Cbr>Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.\u003Cbr>DELIVERABLES:\u003Cbr>● 2 Custom moodboard concepts\u003Cbr>● 1 Custom website design concepts (based on moodboard feedback)\u003Cbr>● 2 Rounds of revisions\u003Cbr>● Templates & interface code for:\u003Cbr>○ Homepage\u003Cbr>○ Inside pages\u003Cbr>○ Standard page elements (headers, paragraphs, images, videos, links, etc)\u003Cbr>○ Form elements\u003Cbr>● Cross-browser tested in Internet Explorer 6 +, Firefox 2 +, Safari,& Google Chrome |\n| MOBILE\u003Cbr>DESIGN | Visitors browsing your site from other device types account for up to 20% of your website traffic. We will create a separate mobile and tablet design of your site that will make browsing from these platformsan enjoyable experience. We will accomplish this by making your site“responsive” to various browser sizes.\u003Cbr>DELIVERABLES:\u003Cbr>● 1 mobile concept |\n\n|  | ● 2 rounds of revisions\u003Cbr>● 1 tablet concept\u003Cbr>● 2 rounds of revisions\u003Cbr>● Device testing- iPhone, iPad, Android, & Blackberry |\n| --- | --- |\n| WEBSITE | We will create your website with about thirty (30) pages. Content will be created and provided by you . Content can range from text, pictures, galleries, PDF/ PPT/ DOC downloadable files, embedded video, forms, and any element supported by our Platform . 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