[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-354769-105":53,"doc-detail-354769-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","sample-communications-plan-business-walks-communications-strategy","Sample Communications Plan - Business Walks Communications Strategy","","Sample communications plan content for the Central Okanagan Economic Development Commission (COEDC) detailing how to share information proactively and effectively. The template guides users to define communications infrastructure, objectives, target audiences, key messages, teasers, spokespeople, distribution channels, news media priorities, pitching angles, collateral and event deliverables, rollout timeline, and evaluation methods. Replace all example text with organization-specific details and implementation timing.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/sample-communications-plan-business-walks-communications-strategy/354769/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/sample-communications-plan-business-walks-communications-strategy/354769.png","ImageObject",442,249,{"name":88,"@type":89},"Miles","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-07","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of a communications plan in this template?","Question",{"text":108,"@type":109},"It ensures everyone receives the right information in a timely manner, clarifies what information will be shared and how it will be distributed, and defines goals, target audience, key messaging, and rollout timing.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which sections are included in the Business Walks communications strategy?",{"text":113,"@type":109},"The template covers communications infrastructure, goals, target audience, message, hook/teaser(s), spokesperson, communications channels, news media, pitch reporters, deliverables/collateral/events, timeline, and evaluation.",{"name":115,"@type":106,"acceptedAnswer":116},"How should users handle the example text in the document?",{"text":117,"@type":109},"Users should delete the example text in each section and replace it with their own organization- and initiative-specific details.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},354769,1791251583,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Central Okanagan Economic Development Commission (COEDC)  \nSample Communications Plan  \nWhy Do I Need A Communications Plan?  \nA communication plan acts as proactive measure to ensure that everyone has the right information in a timely manner. The plan can also describe what information will be shared and how it will be distributed. The plan can also identify goals, target audience, key messaging and a timeline for rollout.  \nIn the following areas, delete the example text and replace it with your own.  \nBusiness Walks Communications Strategy  \n1. Communications Infrastructure  \n[A detail of the communications capacity– staff & time? Who will do the work?]  \nExample: COEDC staff to develop all internal & external messaging. Partners asked to assist in delivery through their networks e.g. board communications, newsletters, social media & direct contact to clients. *see  \nimplementation timeline attached  \n2. Goals  \n[A place to describe why the communication efforts are being launched in the first place. In this area, be sure to describe what you want to do]  \nExample:  \n􀁸 Gather intelligence to help businesses grow  \n􀁸 Prepare businesses to receive volunteer walkers  \n􀁸 Create a ‘buzz’ about the Business Walks pilot project  \n􀁸 Create awareness about COEDC & its programs  \n􀁸 Create awareness about business service providers in the region e.g. chambers, DKA, URBA, WEC, CFDC etc.  \n􀁸 Identify businesses which require one-on-one assistance e.g. expansion plans, lay-offs, diversification etc.  \n􀁸 Facilitate linkages between the business community and municipalities  \n3. Target Audience  \n[In this space, define who you are trying to reach with your messaging and what you need to know about them]  \nExample:  \n􀁸 Businesses in Central Okanagan (targeted areas) -Consideration(s):  \n􀁸 Most businesses in identified zones are retail, restaurant, financial and legal services & primarily operated with 0-5 employees.  \n4. Message  \n[The messaging described in this space will be the key calls-to-action for your initiative]  \nExample:  \n“The COEDC working in partnership with   is gathering intelligence to help businesses grow”  \nAdditional Messaging:  \n􀁸 Problem – Cities are perceived to be weakly connected to business community.“Lack of business friendly environment”  \n􀁸 Solution –Connect with as many businesses as possible to facilitate dialog  \n􀁸 Action – Improve understanding of opportunities and challenges facing business – ‘pulse of the business community’. Identify businesses requiring follow up assistance  \n5. Hook/Teaser(s)  \n[Create a teaser in subject line of your press release & other communications to get the reader to want more]  \nExample:  \n􀁸 “Did you know a dog groomer can help a tech start-up?”  \n􀁸 “Who knew businesses could help other businesses”  \n􀁸 “How Can  ”  \n6. Spokesperson  \n[Who are the best individuals/messengers to help reach target audience with your messaging?]  \nExample:  \n􀁸 COEDC Staff as assigned  \n􀁸 Lead Partner Organizations  \n7. Communications Channels & outlets  \n[In this section, describe how you intend to reach your target audience]  \nExample:  \n􀁸 Press releases distributed to media channels & business networks  \n􀁸 Social media (COEDC, Chambers etc.)  \n􀁸 Local champions (COEDC board, DKA, URBA, Chambers); COEDC staff (Corie) to present to community stakeholders Aug. & Sept.  \n8. News Media  \n[Rank and list the top 10-15 outlets you want coverage in and identify the reporter from each outlet whom you want to target]  \nExample:  \n􀁸 Newspaper/TV station \\#1: Name of Contact  \n9. Pitch Reporters  \n[Think about, and clearly articulate what you would like to pitch to the above reporters? Theme? Tagline / graphics?]  \nExample:  \nAnswer questions of how this benefits the community – e.g. the leaders throughout the Central Okanagan are committed to supporting businesses.  \n􀁸 First Business walks project of its kind in Canada  \n􀁸 5 minute conversation could result in saving a business  \n􀁸 Okanagan Mayoral and Westb","cbCaib0ACFcTINQW","https://ap.wps.com/l/cbCaib0ACFcTINQW","pdf",541585,"English","# Why Do I Need A Communications Plan?\n## Business Walks Communications Strategy\n## Communications Infrastructure\n## Goals\n## Target Audience\n## Message\n## Hook/Teaser(s)\n## Spokesperson\n## Communications Channels & outlets\n## News Media\n## Pitch Reporters\n## Deliverables / Collateral/Event\n## Timeline\n## Evaluation","[{\"question\":\"What is the purpose of a communications plan in this template?\",\"answer\":\"It ensures everyone receives the right information in a timely manner, clarifies what information will be shared and how it will be distributed, and defines goals, target audience, key messaging, and rollout timing.\"},{\"question\":\"Which sections are included in the Business Walks communications strategy?\",\"answer\":\"The template covers communications infrastructure, goals, target audience, message, hook/teaser(s), spokesperson, communications channels, news media, pitch reporters, deliverables/collateral/events, timeline, and evaluation.\"},{\"question\":\"How should users handle the example text in the document?\",\"answer\":\"Users should delete the example text in each section and replace it with their own organization- and initiative-specific details.\"}]","Sample Communications Plan - Business Walks Communications Strategy | PDF",1790113660]