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Covers steps to set up and register department accounts, coordinate with the Salve social media team, manage platform-specific access and security (including 2-factor authentication), and ensure full-time ownership. Defines key social metrics and engagement terms, recommends how to capture and edit photos/videos using Salve standards, and sets posting, tagging, location, song, and caption-writing practices aligned with AP style and SEO.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/salve-regina-2026-27-social-media-best-practices-facultystaff/238309/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/salve-regina-2026-27-social-media-best-practices-facultystaff/238309.png","ImageObject",442,249,{"name":88,"@type":89},"River Wang","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How should new department or office social media accounts be set up and registered?","Question",{"text":109,"@type":110},"Email socialmedia@salve.edu to determine the best next steps, and register all new accounts with the Salve team.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What are the platform-specific account ownership and admin access requirements?",{"text":114,"@type":110},"Maintain at least one full-time faculty or staff person logged into all accounts; students can support but cannot be sole owners. For Instagram/TikTok/Twitter/X/Threads/YouTube, use strong login credentials and consider 2-factor authentication; for Facebook/LinkedIn, provide full admin access to at least two full-time faculty/staff and remove access at the end of each school year.",{"name":116,"@type":107,"acceptedAnswer":117},"What content and posting practices are recommended for Salve-branded accounts?",{"text":118,"@type":110},"Prioritize vertical photos/videos, natural lighting, and clear audio; show campus life and community diversity. Refer to the university as “Salve” or “Salve Regina University,” avoid excessive text on graphics, post between 10 a.m. and 6 p.m. as a rule of thumb, tag relevant accounts (including @salveregina), and use AP style for captions.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},238309,1789133649,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":126,"read_time":73},1099514067438,"https://ap-avatar.wpscdn.com/avatar/100002539ee87300030?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780474512215547542","Salve Regina 2026-27 Social Media Best Practices (Faculty/Staff)  \nBelow is the Marketing and Communications guide to running a Salve-branded social media account. Here, you’ll find resources, content capture suggestions, and advice for posting to various platforms. Do not hesitate to reach out to Salve’s social media manager, Clara Maurer, with any questions or if you're seeking advice.  \n[clara.maurer@salve.edu](clara.maurer@salve.edu)  \nREMEMBER: The most important part of having a Salve social media account is always to highlight the various ways our students learn, grow, make friends and have fun at Salve. Always prioritize content that highlights these themes!  \nGETTING STARTED  \n➢ Looking to set up a new account for your department, office, or organization?  \nEmail [socialmedia@salve.edu](socialmedia@salve.edu) to see what’s best for you and figure out the next steps! You must register all new accounts with our team!  \n➢ Make sure you are in touch with Salve social media team ([socialmedia@salve.edu](socialmedia@salve.edu)) to learn the latest on social media updates and marketing alerts  \n➢ For platforms like Instagram, TikTok, Twitter/X, Threads, and YouTube, we recommend:  \no If your office/department has a generic email address, you can make that the login username  \no Set up a strong password (utilize capitalization, numbers and special characters)  \no Change your password at least once every academic year (possibly more often if you have students logging in)  \no (If applicable) Setting up 2-factor authentication with the email or phone number of a full-time faculty or staff person  \no Write down the username, password, and 2-factor designee in a safe place and SHARE with one other faculty/staff member, even if they are not planning to log into the social accounts  \n➢ For platforms like Facebook and LinkedIn, we recommend:  \no Sharing full admin access to the page with at least two full-time faculty/staff members, even if one faculty/staff member is not planning to engage with the account  \no (If applicable) Sharing partial admin access to any students so they may post  \no At the end of every school year, remove admin access to anyone that no longer needs it and make sure at least two full-time faculty/staff members have full admin access  \n➢ ALWAYS have at least one full-time faculty or staff person logged into all accounts  \no Students can be designated as social media support, but they CANNOT be the sole owner of a department or office of Salve social media account.  \nVOCABULARY  \n➢ Reach: how many accounts that view your content  \n➢ Views: how many times people have viewed your content  \n➢ Interactions/Engagements: like, comment, share, repost, etc.  \n➢ Engagement rate: A way to gauge content performance based on the percentage of how many people interact with your content that viewed it. (Across the board, 1-5% is seen as a good engagement rate. )  \n➢ Community management: Responding to DMs, liking and replying to comments, sharing content. All the things you do besides posting!  \n➢ SEO keywords: Search Engine Optimization. What are people searching to find you?  \nCREATING CONTENT  \nMany engaging creators exclusively use smartphone photos and videos. When capturing content:  \n➢ Prioritize taking all video and photos vertically, when possible  \n➢ Prioritize natural lighting when possible, to make the most of your phone’s camera quality  \n➢ If your subject is speaking on camera, make sure your they are close enough to the camera that you can hear them clearly and that you are not in a noisy area  \nWhen using Salve’s photos from Photoshelter:  \n➢ View the Photoshelter User Guide  \n➢ Use photos from 2023 to now, unless posting “throwbacks,” then refer to library archive  \n➢ Aim to use photos and videos that show the diversity of our campus life and community. When editing photos or creating graphics:  \n➢ Refer to the University as “Salve” or “Salve Regina University”  \no Avoid using “SRU” -this acronym is highly a","cbCaiglbBo8em8Xn","https://ap.wps.com/l/cbCaiglbBo8em8Xn","pdf",466322,"English","# Getting Started\n## Account setup and registration\n## Platform access and security\n\n# Vocabulary and Engagement Metrics\n\n# Creating Content\n## Photo and video capture\n## Using Photoshelter resources\n## Editing and graphics guidance\n## Video editing and captions\n\n# Posting\n## Timing and quality\n## Tagging, locations, and collab posts\n\n# Copy/Caption\n## AP style for social captions","[{\"question\":\"How should new department or office social media accounts be set up and registered?\",\"answer\":\"Email socialmedia@salve.edu to determine the best next steps, and register all new accounts with the Salve team.\"},{\"question\":\"What are the platform-specific account ownership and admin access requirements?\",\"answer\":\"Maintain at least one full-time faculty or staff person logged into all accounts; students can support but cannot be sole owners. For Instagram/TikTok/Twitter/X/Threads/YouTube, use strong login credentials and consider 2-factor authentication; for Facebook/LinkedIn, provide full admin access to at least two full-time faculty/staff and remove access at the end of each school year.\"},{\"question\":\"What content and posting practices are recommended for Salve-branded accounts?\",\"answer\":\"Prioritize vertical photos/videos, natural lighting, and clear audio; show campus life and community diversity. Refer to the university as “Salve” or “Salve Regina University,” avoid excessive text on graphics, post between 10 a.m. and 6 p.m. as a rule of thumb, tag relevant accounts (including @salveregina), and use AP style for captions.\"}]","Salve Regina 2026-27 Social Media Best Practices - Faculty/Staff | PDF"]