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If you feel there are sections included that you would rather omit, or if you think a section is missing, you are encouraged to make those changes as you see for your business.\n\u0013 HYPERLINK \"https://hubs.ly/H0g0sq50\" \\h \u0014Click here to get started with HubSpot Sales Software for free.\u0015\n\u000f\n[Company Logo]\n[Company Name]\nSales Plan: [Period of Time, i.e. Q1 2019, FY 2020]\nWritten by: [Your Name]\n[Your Email]\n\u000f\nTable of Contents\nMission and Background………………………………………………………………………##\nTeam……………………………………………………………………………………………..##\nTarget Market……………………………………...………………………………………...…##\nTools, Software, and Resources………………………………………………………………##\nPositioning…………………………………………………………………………………...…##\nMarketing Strategy………………………………………………………………………….....##\nProspecting Strategy………………………………………………………………………..…##\nAction Plan………………………………………...……………………………………………##\nGoals.…………………………….….….……………….………………………………………##\nBudget…………………………………..……………………………….…...…………………##\n\u000f\nMission and Background\nIn this section, give context as to why your business exists. Cover your mission statement, vision statement, and an abridged company history for readers to understand the context of the business.\nMission Statement\n[Enter your company’s mission statement]\nVision Statement\n[Enter your company’s vision statement]\nCompany History/Story\n[Enter your company’s story and/or abridged history]\n\u000f\nTeam\nWho are the leaders of your sales department, and how is the rest of the department structured?\nSales Leadership\n[Name the leaders of your sales department and their titles. Optionally, you can add a photo of the sales leaders and/or a professional bio.]\nSales Team Structure\n[Explain the organization of your sales department. You can structure this section by region, team, or hierarchy. If you have an org chart filled out, this would be the perfect place to input a copy or a screenshot of it.]\nNew Hires\n[How will your team grow? Explain where the gaps in your head count are and what will be done before the spots are filled.]\n\u000f\nTarget Market\nTalk about who your product or service is aimed towards. Identify your key prospect attributes, who should be omitted from sales efforts, and the region you target.\nLocations Targeting\n[Identify the physical location of your target market. If you are a nationwide company, identify your strategy for which locations take precedence (if any) and what your nationwide rollout strategy is. If you are a regionally-limited company, explain why.]\nBuyer Personas\n[Who are you targeting? Buyer personas are semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Outline these ideal customer personas here, and if you’re creating these personas from scratch, try using this free \u0013 HYPERLINK \"https://www.hubspot.com/make-my-persona\" \\h \u0014Buyer Persona Generator\u0015.]\nOmissions\n[Let’s talk about tradeoffs. To succeed, it’s just as important to know who not to target as is it to know who to target. Outline the people, businesses, and/or buyers who are unqualified to pursue as prospects and why.]\u000f\nTools, Software, and Resources\nExplain what resources the sales team uses to accomplish its goals. This includes \u0013 HYPERLINK \"https://hubs.ly/H0g0sqn0\" \\h \u0014CRM software\u0015, documentation, customer references, and any other tools used in selling.\nSoftware\n[Identify the CRM software used and how it is used in every stage of the buying cycle. 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