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The position leads the sales & events department, sets monthly KPIs and targets, manages marketing activities and budget, researches market segments, and runs the prospect-to-closing sales cycle. The manager represents the venue at industry networking events and oversees sales, revenue, and budget reporting, requiring hospitality experience and strong communication and organizational skills.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/sales-marketing-manager-job-description-aviva-stadium-dublin/260301/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/sales-marketing-manager-job-description-aviva-stadium-dublin/260301.png","ImageObject",442,249,{"name":88,"@type":89},"Patrick","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the main objective of the Sales & Marketing Manager?","Question",{"text":109,"@type":110},"Drive business opportunities and maximize non-match day venue sales by securing new meeting and event business from target markets, and organically grow allocated existing key accounts according to the sales and marketing plan.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What responsibilities does the role include for sales and marketing?",{"text":114,"@type":110},"Lead the sales & events department, set monthly KPIs and targets, manage marketing activities and budget, research and target market segments, develop new customer relationships, and fully handle the sales process from prospecting to closing.",{"name":116,"@type":107,"acceptedAnswer":117},"What experience and qualifications are required?",{"text":118,"@type":110},"Minimum 10 years’ hospitality industry experience, with at least 3 years at management level; a degree in business or hospitality is an advantage. 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The successful candidate will be proactive and achieve results in a fast-paced environment whilst managing and mentoring the existing sales team.  \nKey Tasks and Responsibilities:  \n• Manage and lead the sales & events department within Aviva Stadium  \n• Manage & set monthly KPIs and targets for the sales department  \n• Manage all marketing activities and marketing budget  \n• Research and target specific market segments through sales activities to deliver revenue targets.  \n• Research leads to acquire new business and drive the cycle from prospecting to closing sales  \n• Develop new relationships with existing and potential customers, identifying new business opportunities and following up on existing leads  \n• Fully proficient in the sales process  \n• Represent the venue at networking events, trade events and client evenings  \n• Develop the sales and marketing plan & business development strategies for the sales department  \n• Be a proactive team player with an established knowledge of the MICE, Business Tourism industry  \n• Communicating with all departments within Aviva Stadium on sales activities and events  \n• Maintain excellent communication lines with all other functional departments within the business  \n• Manage all sales, revenue and budget reporting of the sales department  \n• Excellent planning and organizational skills with a high attention to detail  \nRequired Competencies:  \n• Minimum 10 years’ experience in the hospitality industry with a minimum of 3 at management level  \n• Degree level qualification in Business / Hospitality related discipline would be a distinct advantage  \n• Commercially aware, keyed into changes within the industry with a proven ability to develop new business, increase revenue and maximize yield performance  \n• Flexibility to travel nationally and internationally as required  \n• A passion for food, sustainability & technology would be an advantage  \n• Equally passionate about the sales process, event management and marketing  \n• A highly motivated attitude and ability to work on their own initiative.  \n• Advanced written and verbal communication skills. Demonstrated ability to communicate at all levels.  \n• Excellent planning skills  \n• Experience in Delphi is desirable but not essential  \n• Highly organised and proficient in using Microsoft Office programs.  \n• Enthusiastic and approachable personality  \n• Must be flexible, enjoy a challenge, and is able to work outside the comfort zone while maintaining the ability to be objective and positive  \n• Be courteous and focused on providing a consistently high standard of service  \n• Full Clean Driving License","cbCaibd8rnNypjmj","https://ap.wps.com/l/cbCaibd8rnNypjmj","pdf",66042,"English","# Job Overview\n## Objective and Principal Key Job Function\n## Key Tasks and Responsibilities\n## Required Competencies","[{\"question\":\"What is the main objective of the Sales \\u0026 Marketing Manager?\",\"answer\":\"Drive business opportunities and maximize non-match day venue sales by securing new meeting and event business from target markets, and organically grow allocated existing key accounts according to the sales and marketing plan.\"},{\"question\":\"What responsibilities does the role include for sales and marketing?\",\"answer\":\"Lead the sales \\u0026 events department, set monthly KPIs and targets, manage marketing activities and budget, research and target market segments, develop new customer relationships, and fully handle the sales process from prospecting to closing.\"},{\"question\":\"What experience and qualifications are required?\",\"answer\":\"Minimum 10 years’ hospitality industry experience, with at least 3 years at management level; a degree in business or hospitality is an advantage. The role also requires strong communication, planning, and Microsoft Office proficiency, with Delphi experience desirable and a clean driving license required.\"}]","Sales & Marketing Manager Job Description - Aviva Stadium Dublin | PDF",1789340777]