[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-241978-105":53,"doc-detail-241978-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","run-a-competitor-analysis-how-to-run-a-competitor-analysis","Run a Competitor Analysis - How to Run a Competitor Analysis","","A practical guide to running a competitor analysis that goes beyond checking competitors’ social media and websites. 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Why Run a Competitive Analysis ............................. 3  \n2. Before You Get Started .................................................... 4  \n3. How to Peform a Competitor Analysis ............... 17  \n4. How to Use This to Your Advantage ................... 23  \n5. Conclusion ............................................................................... 26  \nchapter 1  \nwhy run a competitve analysis  \nWhen was the last time you performed a competitor analysis for your brand?  \nAnd if you think scanning your competitor's social media platforms and websites each day counts as competitor analysis, think again. While this exercise is a great starting point, it doesn’t give you all the stats you should know.  \nFor most businesses, the competitor analysis process only happens right before a new product is created or a new service is about to launch.  \nHere’s the problem: If you’re not routinely running a proper competitor analysis—which we’ll show you how to do in this ebook—you’re missing out on valuable insight that could actually help your brand grow.  \nThis key intel will also give you a better understanding of your customers. You’ll know precisely what resonates with them and what is of no interest to them.  \nSo why do so many brands fail in the competitor analysis department?  \nWhether it’s due to a lack of time or even a lack of understanding about how to perform one correctly, it’s time to fix this problem.  \nLuckily, our ebook will show you how to run a competitor analysis in the most efficient (and easy!) way so you don't waste any time.  \nBefore we dive in though, we should be clear: This is not a guide designed to help you study your competition so you can replicate their every move.  \nInstead, we’ll be discussing what you can learn from your competition and how you can use the information you obtain from your competitor analysis to catapult your brand to success.  \n3  \nchapter 2  \nbefore your get started  \nEvery brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to:  \n• Identify gaps in the market  \n• Develop new products and services  \n• Uncover market trends  \n• Market and sell more effectively  \nAs you can see, learning any of these four components will lead your brand down the path of achievement. But before you get too excited to start, we need to nail down a few important basics.  \nHow to Identify Your True Competition  \nFirst, you’ll need to figure out who you’re really competing with so you can compare the data accurately. What works in a business similar to yours may not work for your brand.  \nSo how can you do this?  \nDivide your “competitors” into two categories: direct and indirect.  \nDirect competitors are businesses that offer a product or service that could pass as a similar substitute for yours and that operate in your same geographic area.  \nOn the flip side, an indirect competitor is one that provides products that are not the same but could satisfy the same customer need or solve the same problem.  \nIt seems simple enough on paper, but these two terms are often misused.  \nWhen comparing your brand, you should only focus on your direct competitors. This is something many brands get wrong.  \n4  \nchapter 2  \nbefore your get started  \nLet’s use an example: Stitch Fix and Fabletics are both subscription-based services that sell clothes on a monthly basis and serve a similar target audience.  \nBut as we look deeper, we can see that the actual product (clothes in this case) are not really the same; one brand focuses on stylish everyday outfits while the other is workout-centric attire only.  \nImage Source  \nImage Source  \n5  \nchapter 2  \nbefore your get started  \nYes, these brands satisfy the same need for women (having trendy clothes delivered right to their doorstep each month), but they do so with completely different types of clothing, making them indirect competitors.  \nThis means Kate Hudson’s team at Fabletics would not wan","cbCaitp515AZ8Oo7","https://ap.wps.com/l/cbCaitp515AZ8Oo7","pdf",2473732,27,"English","# Why Run a Competitive Analysis\n# Before You Get Started\n## How to Identify Your True Competition\n## What Exactly Are We Comparing?\n## Business (Products)\n## Sales\n## Marketing\n# How to Use This to Your Advantage\n# Conclusion","[{\"question\":\"Why is running a competitor analysis more than daily monitoring of competitors’ sites and social media?\",\"answer\":\"Routine competitor analysis provides the full set of performance and positioning insights you need, not just surface updates. 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