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Services include brand audit, stakeholder research, positioning and messaging framework, visual identity and guidelines, leadership presentation, and rollout support. 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Submissions must be received by September 19, 2025 by 3:30 PM CST, with questions due by 09/05/2025.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},263245,1791350983,{"code":4,"msg":82,"data":83},"success",[84,89,94,99,104,109,114,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},14,"Invoices",70,"invoices",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},15,"Posters",60,"posters",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},16,"Social Media",50,"social-media",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},17,"Forms",40,"forms",{"id":115,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":116,"slug":117},18,30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":115,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":33,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":26},5909887256941,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Request for Qualifications (RFQ) Brand Strategy Consultant  \nREQUEST FOR QUALIFICATIONS (RFQ)  \nBrand Strategy Consultant  \nRFQ No. 20250901  \nIssue Date: 08/25/2025  \nSubmissions Due: September 25, 2025  \n1. Introduction  \nMetropolitan Mosquito Control District (“the Organization”) is seeking statements of qualifications from experienced brand strategy consultants or firms to assist in developing a comprehensive brand strategy. The selected consultant will help define our brand identity, positioning, and messaging to ensure consistency and alignment with our mission, vision, and values.  \n2. Background  \nThe Metropolitan Mosquito Control District (MMCD) was established under Minnesota Laws 1959, Chapter 488 (Codified as Minnesota Statutes 2009, 473.701 to 473.716) . The District operates under the Metropolitan Mosquito Control Commission, comprised of 18 County Commissioners representing the seven-county metropolitan area. MMCD was created to control mosquitoes and black flies and to perform surveillance on Lyme ticks in the metropolitan area.  \nMMCD employs an integrated pest management approach in controlling biting insects and monitors ticks for disease transmission. The organization also maintains a strong public outreach effort to educate and assist citizens throughout the region.  \nPurpose of Seeking Brand Strategy Support  \nOur organization has a strong Public Affairs department, led by a Public Affairs Manager and supported by two dedicated team members. This team has done an excellent job of strengthening partnerships and growing community relationships through proactive and consistent outreach efforts.  \nBuilding on this success, we are now seeking a brand strategy consultant to help us align our brand with our core mission. Specifically, we need assistance in ensuring our brand consistently reflects our public health message and our safety goals. Our goal is for the community to clearly understand who we are and what we do, particularly when our operations are located near residential areas or when interacting with the public at events. We also seek to establish a consistent message across all our physical assets and communication channels.  \nWe want to leverage the brand equity our Public Affairs team has already successfully established and expand upon it to achieve greater clarity, consistency, and community understanding.  \n3. Scope of Services  \nThe consultant will be expected to:  \n1. Conduct a brand audit of current communications, visual identity, and positioning.  \n2. Engage in stakeholder research, including interviews, surveys, or focus groups.  \n3. Develop a brand positioning statement and messaging framework.  \n4. Provide recommendations for visual identity and brand guidelines.  \n5. Present findings and recommendations to the Organization’s leadership team.  \n6. Assist with rollout and implementation planning.  \n7. Support development of updated brand visuals.  \n4. Submission Requirements  \nInterested consultants should submit a Statement of Qualifications that includes:  \n1. Cover letter summarizing interest and relevant expertise.  \n2. Description of the consultant’s approach to brand strategy development.  \n3. Profiles of key personnel who will be assigned to the project.  \n4. Summary of relevant experience, particularly with public sector, nonprofit, or similar organizations.  \n5. Examples of past brand strategy work (include links or attachments) .  \n6. At least three client references with contact information.  \nNote: Detailed project proposals and pricing are not required at this stage. Shortlisted firms may be invited to submit a proposal or participate in interviews.  \n5. Evaluation Criteria  \nSubmissions will be evaluated on:  \n1. Relevant experience and qualifications (40%)  \n2. Demonstrated understanding of brand strategy principles (30%)  \n3. Quality and creativity of past work (20%)  \n4. References and client feedback (10%)  \n6. Schedule  \nEvent  \nRFQ Release Date  \nQuestions Due  \nRespo","cbCaiqLEMnCbaiNT","https://ap.wps.com/l/cbCaiqLEMnCbaiNT","pdf",235935,"English","# Introduction\n# Background\n## Purpose of Seeking Brand Strategy Support\n# Scope of Services\n# Submission Requirements\n# Evaluation Criteria\n# Schedule\n# Submission Instructions\n# Questions\n# Rights Reserved","[{\"question\":\"What is the purpose of this RFQ for a brand strategy consultant?\",\"answer\":\"The organization seeks qualifications to develop a comprehensive brand strategy that defines brand identity, positioning, and messaging aligned with its mission, vision, and values.\"},{\"question\":\"What services will the selected consultant be expected to provide?\",\"answer\":\"The consultant will conduct a brand audit, conduct stakeholder research, develop positioning and messaging frameworks, recommend visual identity and brand guidelines, present findings to leadership, and support rollout and updated brand visuals.\"},{\"question\":\"What are the key submission requirements and deadlines?\",\"answer\":\"Applicants must submit a statement of qualifications including a cover letter, approach, key personnel profiles, relevant experience, examples of past work, and at least three client references. Submissions must be received by September 19, 2025 by 3:30 PM CST, with questions due by 09/05/2025.\"}]","RFQ - Brand Strategy Consultant - Request for Qualifications | PDF",1789368383]