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The scope includes planning and placement of targeted digital campaigns for Franklin County residents using retargeting, connected TV/OTT, and digital display, plus video production and editing and in-depth analytics. 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Main Street  \nWesterville, Ohio 43081  \nRelease Date: October 14, 2022  \nDue Date: October 31, 2022 5PM  \nPROJECT SUMMARY  \nColumbus and Franklin County Metro Parks (Metro Parks) is seeking proposals from qualified companies providing digital marketing and advertising services. Metro Parks is looking for proposals from companies with demonstrated expertise in planning, placement and evaluation of digital media advertising services. A contract will be awarded for a one-year time frame from January 1, 2023 through December 31, 2023 with the option to renew annually for up to two additional years by mutual agreement between Metro Parks and the provider.  \nBACKGROUND  \nMetro Parks is a public agency serving the citizens of Central Ohio by providing a regional system of clean, safe, natural area parks and features 20 outstanding natural area parks with more than 230 miles of trails and over 28,000 acres of land in seven Central Ohio counties.  \nSCOPE OF WORK  \nThe purpose of this Request for Proposal (RFP) is to establish a contract with a qualified marketing company to collaborate with in planning and placing digital advertising campaigns that raise awareness of Metro Parks and drive Franklin County residents to the parks. These include, but are not limited to, increasing market saturation, getting people in the parks and increasing positive public opinion of Metro  \nParks.  \nCampaigns should encompass digital platforms that include retargeting, connected TV/OTT and digital display. Campaigns should be targeted to Franklin County residents. In addition, a qualified company will provide digital media planning and purchasing, video production and editing and in-depth analytics services.  \nAll proposals should include a detailed, itemized budget, outlining each of the duties that will be performed by the company. Please include two samples of 60-second videos that your company has created.  \nAll costs must be listed. Work must be local and not outsourced outside the State of  \nOhio.  \nPROJECT DELIVERABLES  \n● Collaborate with Metro Parks public information team on the core messages for all digital products.  \n● Video production, including drone footage, of digital creative to include 20 60-second videos to be used in, but not limited to, digital, social media and OTT. Ten videos will  \npg. 2  \nhighlight park visitor stories (called Adventure Starts Here and Tim Talks) and 10 will highlight park features (called Wander and Wonder) .  \n● Static, audio (music and sound effects) and graphics that will strengthen the message.  \n● Format that can be used on multiple media channels (traditional and digital) .  \n● Digital ad placement across various digital channels. Please list which digital channels you will use.  \n● Provide a sample of an analytics report you have done (not what analytics/analytics services you use) .  \n● Metro Parks Visitor Engagement Manager and Marketing and Social Media Content Specialist will review and provide input before final approval of all digital products delivered by the company.  \n● Metro Parks will not consider paying for any services not outlined in this proposal. However, you are welcome to include additional in-kind services such as sending out Metro Parks enewsletter beyond the current subscriber list, geofencing, paid social media, etc. Be specific if you are submitting any in-kind services.  \n● The overall budget must not exceed $190,000 .  \nPROPOSAL REQUIREMENTS  \nPlease include the following in your proposal in this order:  \n1. RFP response cover letter.  \n2. Summary of what your company will do to fulfill this RFP.  \n3. Specific deliverables and strategy for all the specifics laid out in this RFP.  \n4. Project summary and budget.  \n5. Qualifications and about your company. Please be concise.  \nThe proposal must include cost for video and drone shoots from pre-production throu","cbCaiiMjfqdrcsQo","https://ap.wps.com/l/cbCaiiMjfqdrcsQo","pdf",443289,"English","# Project Summary\n# Background\n# Scope of Work\n## Campaign Platforms and Targeting\n## Required Services\n# Project Deliverables\n# Proposal Requirements\n# Proposal Budget and Timeline\n# Evaluation","[{\"question\":\"What digital platforms and campaign types are required in this RFP?\",\"answer\":\"Campaigns must include digital platforms such as retargeting, connected TV/OTT, and digital display, targeted to Franklin County residents.\"},{\"question\":\"What deliverables must the selected vendor provide?\",\"answer\":\"Deliverables include collaboration on core messages, production of 20 sixty-second videos (drone footage included), static and audio elements, graphics, multi-channel-ready formats, digital ad placement, and a sample analytics report.\"},{\"question\":\"What budget limit and location constraints apply to proposals?\",\"answer\":\"The overall budget must not exceed $190,000, and work must be local and not outsourced outside the State of Ohio.\"}]","RFP - Digital Marketing and Advertising Services (Columbus and Franklin County Metro Parks) - 2023 | PDF",1789515878]