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When we saw that Thrasher’s Burgers was expanding, we were thrilled. Of course, it’s incredible news for your company and it sounds like a wonderful opportunity for our team. But we also happen to work on Main Street in Newark, right around the corner from one of your first locations. Thrasher’s lunch breaks are commonplace around here (as are afternoon shake breaks) .  \nNow, regarding your request for proposal, we believe we have the perfect solution for you.  \nWe’ve been in business since 2016 and, in that time, we’ve done everything from massive rebranding projects to developing custom plugins for hundreds of companies in the food service industry. We understand how tumultuous the industry can be—especially in recent years—so we’re devoted to staying ahead of the game so our clients can, too.  \nThe first issue we need to tackle is the CMS. Building a website on a platform that insufficiently handles your needs is a major roadblock to success. Our team of programmers and designers have a few years of experience with Sitefinity, so we’ll make this as seamless a transition as possible for your company.  \nThe next big issue is adding new functionality to your website and introducing a mobile app without disrupting your business model and overwhelming your customers in the process. In the attached proposal, you’ll find our recommendations in terms of strategy, timeline, budget, and more.  \nWe look forward to hearing back from you,  \nMax Well  \nFounder & CEO, Magic Pixel Studios  \nThe Proposal  \nExecutive Summary  \nBased on your request for proposal, it appears that the current website and CMS for Thrasher’s Burgers is hindering future growth. To remove the blockage and optimize the rest ofthe operation, Thrasher’s seeks the following:  \n● CMS migration  \n● Redesigned website  \n● Mobile application  \n● New functionality for the site (i.e. Order Ahead, interactive menu, geolocation tracking)  \n● Rewards program  \n● Design system  \nThe website will be completed first, with a target due date of February 2025. The app will be completed next, with a target due date of October 2025.  \nIn addition to the desired digital products and experiences, we’re recommending an iterative approach to design and development with rounds of user testing to confirm our strategy and hypotheses.  \nStrategy  \nThe purpose of this website redesign is not to alter the integrity of the existing website. The pages that are there in May 2024 will remain after the redesign.  \nWhat we will do, however, is to outfit your website with a more modern look and feel, also adding in requested features to improve the user experience and increase your company’s profitsin the process.  \nOur process will include the following steps and milestones:  \n[Note: When writing your proposal, each of these points should be explained a bit more. 2 or 3 sentences will suffice for each. An estimated timeline should be included as well so they can see how you arrived at the final delivery date.]  \n\n| Step | What’s included? | Timeline |\n| --- | --- | --- |\n| Phase 1: CMS Migration |  |  |\n\n\n| - Preparation and strategy |  |  |\n| --- | --- | --- |\n| - Collection of existing assets |  |  |\n| - Set up new CMS |  |  |\n| - Migration of content | PAYMENT DUE | December 1, 2025 |\n| Phase 2: Website Redesign |  |  |\n| - Planning and strategy |  |  |\n| - Visual design |  |  |\n| - New feature development |  |  |\n| - UX design |  |  |\n| - Midway milestone | PAYMENT DUE |  |\n| - Prototype development |  |  |\n| - Testing and quality assurance |  |  |\n| - Website development |  |  |\n| - Close down old CMS |  |  |\n| - Launch revamped website | PAYMENT DUE | February 15, 2025 |\n| Phase 3: Mobile App Development |  |  |\n| - Planning and strategy |  |  |\n| - Visual design |  |  |\n| - Content strategy |  |  |\n| - Copywriting |  |  |\n| - UX design |  |  |\n| - M","cbCaiciVP0ClygXZ","https://ap.wps.com/l/cbCaiciVP0ClygXZ","pdf",195596,6,"English","# The Cover Letter\n# The Proposal\n## Executive Summary\n## Strategy\n## Deliverables\n## Pricing\n## Contract Terms","[{\"question\":\"What key components are included in the RFP proposal?\",\"answer\":\"The proposal outlines CMS migration, a redesigned website, mobile application development, new site functionality (e.g., order-ahead, interactive menu, geolocation tracking), a rewards program, and a design system.\"},{\"question\":\"What are the expected project timelines for the website and mobile app?\",\"answer\":\"The website is targeted for completion in February 2025, and the mobile app is targeted for completion in October 2025.\"},{\"question\":\"How is pricing structured across the project phases?\",\"answer\":\"A $2,500 down payment starts the work, and the remaining invoices are issued at set milestones. Phase 1 CMS migration is $8,000; website redesign totals $36,000; and mobile app development totals $55,000, for a $99,000 total.\"}]","Responding to a Request for Proposal - Template - Proposal Cover Letter and Deliverables | PDF",1789244196]