[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-174845-105":53,"doc-detail-174845-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","resisting-media-marginalisation-black-womens-digital-content-and-collectivity","Resisting media marginalisation: Black women’s digital content and collectivity","","Explores how Black women in Britain experience media and marketplace marginalisation within virtual spaces structured by racial and gender inequality. Building on research about digital technology, online consumption communities, and online Black public spheres, the paper analyzes nuances in participants’ meaning-making across 23 interviews. It frames online content as a site where resistance and commercial co-optation tensions intersect through transnational Black digital dynamics, highlighting both possibilities and exposures of digital commentary.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/resisting-media-marginalisation-black-womens-digital-content-and-collectivity/174845/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/resisting-media-marginalisation-black-womens-digital-content-and-collectivity/174845.png","ImageObject",442,249,{"name":88,"@type":89},"Rowan","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-27","2026-09-02",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the paper’s central research focus?","Question",{"text":108,"@type":109},"It examines how race, Black community, and digital content are implicated in experiences of media and marketplace marginalisation and resistance.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the study approach the online experiences of Black women in Britain?",{"text":113,"@type":109},"Through analysis of aspects of 23 interviews, focusing on meaning-making in online settings and how digital commentary can be both resistant and exposed to corporate co-optation.",{"name":115,"@type":106,"acceptedAnswer":116},"What theory and concepts guide the discussion?",{"text":117,"@type":109},"The paper engages with ideas of racial identities and inequalities in the marketplace, the oppositional gaze, digital re-embodiment, and blurred boundaries between online media production and consumption (prosumption).","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},174845,1788317000,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":25},1099514067415,"https://ap-avatar.wpscdn.com/avatar/100002539d78ffe74a7?x-image-process=image/resize,m_fixed,w_180,h_180&k=1779092875211072502","Resisting media marginalisation: Black women’s digital content and collectivity\nFrancesca Sobande, University of Dundee\nAnne Fearfull, University of Dundee\nDouglas Brownlie, University of Dundee\nIntroduction\nCalls for continued research regarding the racial dynamics of consumption and market processes highlight gaps in our understanding of how racial subjectivities are experienced in virtual spaces (Grier, Thomas and Johnson 2019; Lindridge, Henderson and Ekpo 2015). Our work examines nuances of the online experiences of Black women in Britain, who are structurally marginalised amidst British mass-media and society. This paper builds upon work which elucidates the role of digital technology and online consumption communities in navigating marketplace discrimination (Ekpo, DeBerry-Spence, Henderson and Cherian 2018; Scaraboto and Fischer 2013). It unpacks internet activity concerning under-researched and transnational elements of online Black public spheres. In doing so, this work engages with tensions between the resistant and commercial potential of online content created by Black women, who marketers increasingly identify as digital trendsetters (Nielsen 2017a).\nPrior research illuminates the existence of a vibrant Black online presence. Related work outlines digital discourse which is distinctly shaped by Black women (Bailey and Trudy 2018; Cottom 2016; Gray 2016; Jackson 2016), who experience intersectional forms of structural oppression such as the overlapping effects of both sexism and racism (Brock, Kvasny and Hales 2010; Crenshaw 2017). In particular, research about the experiences of Black people in the US is testament to the socio-cultural significance of their digital encounters and online dialogue to do with Black lives. Although such work is occurring (Gabriel 2016; Sobande 2017), there has been comparatively scarce scholarly attention paid to the online experiences of Black people in Britain, let alone Black women specifically.\nFollowing robust research on Black online content and community (Brock 2012; Byrne 2007; Everett 2008; 2009; Steele 2016; 2017), this paper positions Black women in Britain as being part of a global and digitally-connected Black experience, albeit one that is not monolithic or accessible to all Black people. Through analysis of aspects of 23 interviews, this paper examines meaning-making in online settings that can be a source of Black women’s resistance, as well as leaving their digital commentary exposed to corporate co-optation. Such discussion is framed in relation to transnational Black digital dynamics (Everett 2009), through which Black women in Britain engage with conversations and cultural references stemming from the US.\nThis work is steered by the overarching question: how are issues regarding race, Black community and digital content implicated in experiences of media and marketplace marginalisation and resistance? Our paper procedes with writing about racial identities and inequalities in the marketplace, as well as the concept of the oppositional gaze (hooks 1992) and discussion of Black digital contexts (Brock 2012; Byrne 2007; Cottom 2016; Everett 2008; 2009; Gray 2016; Jackson 2016; Steele 2016; 2017). Following on from that is reflection on the notions of digital re-embodiment (Belk 2013) and blurred boundaries between online media production and consumption (prosumption) (Ritzer and Jurgenson 2010). Subsequently, the methodological approach is detailed, and thereafter is analysis of interview participants’ perspectives.\nTheoretical background\nRacial identities and inequalities in the marketplace\nThe marketplace is rife with resources through which constructions of identity emerge (Brownlie and Hewer 2011; Grier, Thomas and Johnson 2019; Holak 2013; Lindridge, Henderson and Ekpo 2015). Among the most salient issues of identity, ideology and inequality in the marketplace, are those regarding race and ethnicity (Crockett 2008; Henderson, Hakstian and Williams 2016; Harrison","cbCaipyLUG9WAmyO","https://ap.wps.com/l/cbCaipyLUG9WAmyO","docx",71060,42,"English","# Introduction\n## Racial dynamics of consumption and virtual spaces\n## Black online presence and intersectional oppression\n## Research question and theoretical framing\n# Theoretical background\n## Racial identities and inequalities in the marketplace\n## Colonial power dynamics and media portrayals","[{\"question\":\"What is the paper’s central research focus?\",\"answer\":\"It examines how race, Black community, and digital content are implicated in experiences of media and marketplace marginalisation and resistance.\"},{\"question\":\"How does the study approach the online experiences of Black women in Britain?\",\"answer\":\"Through analysis of aspects of 23 interviews, focusing on meaning-making in online settings and how digital commentary can be both resistant and exposed to corporate co-optation.\"},{\"question\":\"What theory and concepts guide the discussion?\",\"answer\":\"The paper engages with ideas of racial identities and inequalities in the marketplace, the oppositional gaze, digital re-embodiment, and blurred boundaries between online media production and consumption (prosumption).\"}]","Resisting media marginalisation: Black women’s digital content and collectivity | DOCX"]