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Using this Request for Proposal, we intend to solicit bids from qualified partners (business, organization or individual) and identify which partner might be the best-qualified to complete the project. Proposals due to the Serenitee Restaurant Group on or before August 25, 2021. Finalist interviews and selection: the week of August 30, 2021.  \nSCOPE OF WORK:  \nMarketing Consulting  \nWe are looking for a marketing partner to invigorate key initiatives that include restaurant openings, acquiring new and motivating existing customers, and improving general awareness.  \nWebsites  \nDevelop an easy-to-use and architecturally sound website template for all eleven Serenitee Restaurant Group restaurant websites. This can include a full rebuild or streamlining the existing websites to maximize user experience, with a specific emphasis on guest mobile experience.  \nCreate a highly beneficial, flexible and user-friendly overarching [SereniteeRestaurant.com](SereniteeRestaurant.com) website that can be used for a multitude of purposes, including Rewards Program awareness, gift card sales and recruitment.  \nProvide a framework and architecture for all websites that will permit future expansion and the addition of new online content and services.  \nREQUIRED FEATURES, FUNCTIONALITY & DELIVERABLES  \nIn preparing proposals, respondents should consider the following criteria:  \n􀁸 Easily updated – Once the site has been completed and accepted by the Serenitee Restaurant Group, the site should be simple to maintain. The content management system should provide for at least page level specific permissions, approvals and roles, including creating and publishing as well as version control.  \n􀁸 Fast-loading pages – The website must be designed with a balance of text and graphics so that the average page loads in an acceptable amount of time on the average computer or mobile device. Images should be optimized accordingly.  \n􀁸 Effortless to navigate – The site should be easy to navigate, with information grouped and presented in a logical manner. During the initial phase of the project, the successful partner will be required to develop a comprehensive site map, which shows the strategy for information architecture decisions.  \n􀁸 Future flexibility – The site should include a flexible design template that can easily accommodate the addition of new content and functionality at a later date.  \n􀁸 Lead Generation – All restaurant websites will need to include an easy sign up option for our Rewards Program. Some restaurant websites will also need to include highly visible navigation options to our event managing and waitlist software  \nBack End  \n􀁸 Identify and deploy an easy-to-use content management system (CMS) that allows for frequent content publication.  \n􀁸 Optimize content and site structure to improve SEO going forward.  \n􀁸 Tracking setup in Google Analytics, including conversion goals/funnels  \n􀁸 Provide training in use of CMS  \n􀁸 Provide support in uploading content  \n􀁸 Provide or identify a secure hosting environment  \nFront End  \n􀁸 Intuitive and SEO-optimized navigational structure that is scalable to accommodate future content  \no Documented sitemap/information architecture  \n􀁸 Clean, easy-to-use design that is mobile-responsive  \no Free template based designs are acceptable warranted there are no recurring license fees for the use of the template  \no Must meet Web Accessibility standards  \n􀁸 Ability to display rich imagery and interactive media content (but optimized for fast page loading)  \n􀁸 Blog functionality (on [SereniteeRestaurants.com](SereniteeRestaurants.com))  \nMaintenance Services  \n􀁸 Periodic updates to themes, plugins or other back end functio","cbCailiNhnnFA4xt","https://ap.wps.com/l/cbCailiNhnnFA4xt","pdf",702919,"English","# Scope of Work\n## Marketing Consulting\n## Websites\n## Required Features, Functionality & Deliverables\n## Back End\n## Front End\n## Maintenance Services\n# Ability to Perform\n# Project Management\n# About the Serenitee Restaurant Group\n# Proposals Should Include","[{\"question\":\"What is the overall purpose of this RFP?\",\"answer\":\"Serenitee Restaurant Group seeks proposals to select the best-qualified partner to deliver marketing consulting and a complete web presence for its restaurant network.\"},{\"question\":\"What website capabilities and deliverables are required?\",\"answer\":\"The partner must provide an easy-to-use, scalable website template across eleven sites with a flexible architecture, mobile-responsive design, SEO optimization, documented sitemap, blog functionality, and rich media that remains fast-loading.\"},{\"question\":\"What maintenance and support responsibilities are included?\",\"answer\":\"Ongoing services include periodic updates to themes/plugins, content backups, security updates and cleanup, performance and uptime monitoring, on-call web support, and assistance with uploading content.\"}]","REQUEST FOR PROPOSAL - MARKETING CONSULTING + WEBSITE DESIGN | PDF",1789136889]