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Have a clear goal and audience for your newsletter. Consider what content you’ll send and how often.  \n2. Be clear about the content of the email with new readers. For example, if you ask students, alumni or parents to subscribe, make sure they know exactly what you’ll send them.  \n3. Decide when you want to send your message. Sending on the same day and time conditions readers to look for updates.  \n4. Check with ITS to ensure your emails won’t be blocked by Barracuda. ITS requires four to six weeks to add an email address to the whitelist.  \nWRITING YOUR NEWSLETTER  \nCreating content  \n1. Build a concise newsletter. Industry standards encourage including no more than three to five items or events in your newsletter to encourage readership.  \n2. Make sure your email is educational, relevant and timely.  \nConsider whether the content is pertinent to your entire mailing list.  \n3. Include a call to action and link where applicable (e.g., attend our meeting, view our full event calendar here, donate) . The goal of a newsletter is to push viewers to your website, event registration page, etc., to receive more information.  \n4. Avoid “trigger” words that may force your email into a spam filter or junk folder. Avoid including: free (totally free, free sample, free and open to the public, free preview), contest, guarantee, last chance, no cost, low prices, toll-free, university diploma, you’re a winner, save (save up to, save on, save now), spam,“to be removed from this list,” or “sent in compliance.”  \nSubject Lines  \nBe creative with your subject lines, but make sure they allude to the contents of your email. Misleading headlines will push your newsletter to junk folders and encourage people to unsubscribe. To make sure your subject line is effective, we recommend using no more than 9 words or 60 characters.  \n December Updates  \n How we’re showing gratitude this holiday season  \nFor writing style guidance, including rules regarding abbreviations, titles, dates and more, visit the Regis Style Guide.  \nLET’S TALK DESIGN   \nIMAGE USE, FONT CHOICE AND DESIGN  \nHEADER IMAGE MAX SIZE  \n1200 x 800 px  \nHEADER MINIMUM WIDTH  \n650 px  \nLarge images can push your newsletters into junk folders or keep them from loading quickly. Use a free online site, such as [pixlr.com](pixlr.com), to easily resize images.  \nInclude the Regis or department logo in the image.  \nVisit [regis.edu/marcom](regis.edu/marcom to)[ to](regis.edu/marcom to)[ ](regis.edu/marcom to)download approved logos.  \nWhen selecting fonts for your newsletter, your top priority is  \nInclude a clear call to action in the form of a button or link.  \nSelect engaging images that do not include text. Put all information in text boxes within the email. JPGsand other images are not read by accessibility screen readers.  \nAvoid distracting, busy background images. Instead opt for single color or subtle patterned backgrounds.  \nKeep a good balance of images and text: 60 percent of your content ought to be text, 40 percent images to help with readability and deliverability.  \nlegibility. Select web-safe fonts like Times New Roman, Arial or Helvetica. Stick with one or two font choices.  \nAvoid using clip art, full PDF print fliers or cheesy stock photos.  \nPromote readability! Place your text underneath (never above) your images. This ensures that the email will read correctly on desktop and mobile.  \nEnd your newsletter with a footer. Include the Regis or department logo and contact information.  \nWelcome Freshmen!  \nLorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur id mollis eros. Mauris vitae nisl non justo eleifend sodales vitae sed nisl. Aenean mollis elementum tellus, quis semper ex ","cbCaigHw86A88Llw","https://ap.wps.com/l/cbCaigHw86A88Llw","pdf",130085,"English","# Best Practices\n## Measure Your Results; Track How Well Your Newsletters Are Doing\n# Before You Get Started\n# Writing Your Newsletter\n## Creating Content\n## Subject Lines\n# December Updates\n# Let’s Talk Design\n## Image Use, Font Choice and Design\n## Header Image Max Size\n## Header Minimum Width\n## Color Choice\n## Additional Brand Guidance","[{\"question\":\"What steps should be taken before sending a Regis newsletter?\",\"answer\":\"Set a clear goal and audience, define the content you’ll send and how often, and choose a consistent send date and time. Coordinate with ITS to ensure emails are not blocked by Barracuda, allowing four to six weeks for whitelisting.\"},{\"question\":\"How should the subject line be written to avoid deliverability issues?\",\"answer\":\"Make subject lines creative but aligned with the email’s actual content. Keep them to no more than 9 words or 60 characters to improve effectiveness.\"},{\"question\":\"What design rules are required for newsletter images and layout?\",\"answer\":\"Use a header image within 1200 x 800 px and at least 650 px wide, resize large images to prevent junk-folder triggers and loading delays, and include the Regis or department logo. Place text underneath images for readability, avoid distracting backgrounds, ensure images don’t contain text, and include a footer with logo and contact information.\"}]","Regis Newsletter - Style Guide - best practices | PDF"]