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The agenda covers graduate-level recruitment context, key recruiting actions, and how the audience discovers programs through search. It specifies website content expectations, recommended links, and RFI and apply entry points. 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It distinguishes graduate-level recruiting from undergraduate recruiting.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What should graduate program websites include for prospective students?",{"text":113,"@type":109},"The workshop recommends clear program identity and mission, goals and outcomes, degree-linked job information from alumni, costs and funding details, faculty highlights, and direct ways to learn more via RFI links and program info sessions. It also suggests interest content like video testimonials and faculty introductions.",{"name":115,"@type":106,"acceptedAnswer":116},"What outreach approaches are highlighted beyond the website?",{"text":117,"@type":109},"Outreach includes awareness raising and information gathering through past expressed-interest students, undergraduate program students (if applicable), McNair scholars, and alumni contacts. 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Who is the de facto audience of that website?  \n• What words/ideas/knowledge do you want associated with your program?  \n• The vast majority of prospective students use a search engine to find grad program info, even if they know what school they want to access . Web searches pick up words …make it explicit.  \n• Here’s what prospective students are looking for when they find your website:  \n• Mission statement/identity of program –  Example  \n• Goals for its students –  Example  \n• Jobs associated with the degree (and held by alumni)–  Example  \n• Successful graduates – what they do now, how much they got out of the program  \n• Cost/How to pay for graduate school – Grad College Funding Page  \n• Who the faculty are and why the faculty are awesome  \n• How to find out more information: RFI links, and Program Info Sessions (more on this in Outreach slides)  \n• Interest, such as video experiences/testimonials from graduates, introductions by faculty, etc. -  Example  \nWebsites – Links  \nConsider providing these links on your website:  \n• A link that goes to the anchor location for your program on the Grad College programs  page  \n• Cost: You can use the same link to SBS that the Grad College uses, here:  \n[www.sbs.txst.edu/billing/rates-g.html](www.sbs.txst.edu/billing/rates-g.html)  \n•  Example  \n• Request For Information (RFI) link  \n•  [https://apply.gradcollege.txstate.edu/register/info](https://apply.gradcollege.txstate.edu/register/info)  \n•  Example  \n• An “Apply Now” button  \n• To this link:  [https://apply.gradcollege.txstate.edu/apply/](https://apply.gradcollege.txstate.edu/apply/)  \n• (But not the general “apply to TXST” button, that will take them to undergraduate information as well)  \n•  Example  \n•  Example  \nOutreach  \n• Outreach  \n• Awareness Raising & Information Gathering  \nOutreach  \nConsider how the following approaches may work within your outreach plan:  \n• Reaching out to prospective applicants that have expressed interest in the past  \n• Students in your undergraduate program (if applicable)  \n•  McNair Program  \n","cbCaibgnGNZEepGn","https://ap.wps.com/l/cbCaibgnGNZEepGn","pdf",220388,"English","# Agenda\n## Context & Recruiting at the Grad Level\n## Website Content & Prospective Student Expectations\n## Outreach: Awareness Raising & Information Gathering\n# Next Steps\n## Website Review\n## RFI Link\n## Program Info Sessions","[{\"question\":\"How does the workshop define recruitment at the graduate level?\",\"answer\":\"Recruitment is any activity from prospective student interest through application, admission, and registration. It distinguishes graduate-level recruiting from undergraduate recruiting.\"},{\"question\":\"What should graduate program websites include for prospective students?\",\"answer\":\"The workshop recommends clear program identity and mission, goals and outcomes, degree-linked job information from alumni, costs and funding details, faculty highlights, and direct ways to learn more via RFI links and program info sessions. It also suggests interest content like video testimonials and faculty introductions.\"},{\"question\":\"What outreach approaches are highlighted beyond the website?\",\"answer\":\"Outreach includes awareness raising and information gathering through past expressed-interest students, undergraduate program students (if applicable), McNair scholars, and alumni contacts. It emphasizes that most students complete RFI forms first and that the Graduate College sends an email within minutes and follows up the next day.\"}]","Recruiting Workshop Fall 2022 - Web Pages and Initial Outreach | PDF",1790234794]