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In this role, he leads global Food Service strategy, including product and partnership development. Lee has presented on consumer search trends impacting the restaurant industry at conferences including Fast Casual Executive Summit, FSTEC, and VOICE Summit. He has authored articles for Fast Casual magazine and QSRweb, and has appeared on podcasts including The Restaurant Technology Guys.  \nDavid “Rev” Ciancio is a Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well asa former New York City bar owner. Rev is an “expert burger taster” and pens [burgerconquest.com](burgerconquest.com) oneof the world’s top 3 Burger blogs where he provides marketing insight and tips.  \nTable of Contents  \n5 A Customer’s Journey  \n6 Understand Your Ingredients: Digital Knowledge  \n7 Master Your Technique: Digital Knowledge Management  \nRecipes:  \n10 Map Pack  \n13 Reviews  \n17 Schema Markup  \n19 Location Pages  \n22 Influencer Marketing  \n26 Social Media  \nA Customer’s Journey  \n5  \nRecipes for Restaurant Marketing Success  \nLet’s go on a journey—a quest for lunch, if you will—through your eyes as a hungry consumer.  \nIt’s 11:47 a. m. You’ve already been in meetings for three straight hours. That Greek yogurt you had for breakfast is doing little to quiet down the grumble coming from your stomach—and it’s getting louder by the minute.  \nYou catch a glimpse from your co-worker across the table, signaling that you should look at your phone. A message on your home screen reads “WFL?”(That’s internet slang asking,“What’s for lunch?”) You reply,“Need pizza.”  \nThey reply asking,“Where?” and that’s when you remember your coworker is gluten-free. Being that you are a bit of a food snob, no mediocre pie is going to work for you. Plus, it’s lunch and that report is due, so you need a place that isn’t going to have you standing in line for the majority of your half hour.  \nYou open a browser on your phone and enter the search,“best pizza near me open now gluten-free quick service.” Three options pop up: the first has 4.4 stars and 25 reviews, the second has 4.1 stars and 78 reviews and the third has a 4.8 rating with only three reviews. You choose the second, copy the link, and send it to your co-worker.  \n73% of high intent search happens off your website 1  \nBy 12:05 [p.m. you](p.m. you) are on your way to eat the best gluten-free pizza near your office at a place where customers have claimed they have,“quick service.”  \nOr here’s another scenario: you’re a parent at your fifth grader’s soccer match. After they score a big goal, you offer to take them out to a celebration  \nlunch.“Chicken fingers and ice cream!” is the order. Their younger sister, a toddler still in diapers, is with you.  \n“Hey Siri, chicken fingers and ice cream, kid-friendly, near me.”  \n76% of diners are more likely to choose a restaurant that provided information about price range, dress code, and meals served in the search results.2  \n68% of searches for restaurants today are unbranded— meaning customers are searching by cuisine type or food item, not by a restaurant name. And 83% of consumers read a restaurant menu online before dining out.3  \nHow does the artificial intelligence (AI) that underlies search engines, voice assistants, apps, maps, and reviews sites choose which answers to serve? When a hungry searcher opens up a browser or asks Siri or Alexa to find, for example,“","cbCaicWnSTVbq7Db","https://ap.wps.com/l/cbCaicWnSTVbq7Db","pdf",13697299,28,"English","# A Customer’s Journey\n# Understand Your Ingredients: Digital Knowledge\n# Master Your Technique: Digital Knowledge Management\n# Recipes\n## Map Pack\n## Reviews\n## Schema Markup\n## Location Pages\n## Influencer Marketing\n## Social Media","[{\"question\":\"What drives restaurant discovery for high-intent diners today?\",\"answer\":\"High-intent search often happens off the restaurant’s website, and customers typically choose based on the information shown in search results such as ratings, reviews, and relevant details. Mobile and voice searches steer users toward the options most closely matching their query.\"},{\"question\":\"How do AI-powered search and voice services select restaurant answers?\",\"answer\":\"They serve results based on which business best matches the relevant search, using digital facts drawn from sources connected to a knowledge graph. If competitors maintain accurate, consistent digital listings, they are more likely to win the customer.\"},{\"question\":\"What is Digital Knowledge Management (DKM) in restaurant marketing?\",\"answer\":\"DKM is the process of sourcing, managing, and making digital knowledge available at key moments. It puts brands in control across consumer services and supports reputation management by ensuring customers see the right information.\"}]","ReciforpesRestaurant Marketing Success - Driving Diners From Smartphone to Fork | PDF",1790229691]