[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-357680-105":53,"doc-detail-357680-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","rebranding-initiative-questions-and-answers","Rebranding Initiative Questions and Answers","","Rebranding Initiative Questions and Answers captures a structured Q&A covering in-house design capacity, tools, and deliverables for a city brand refresh. It clarifies that department logos such as Brownell Library, EJRP, and the Fire Department will not be redesigned, while their identities will be preserved within the City brand guide. The exchange defines expected timelines through July/August, outlines stakeholder discovery activities and formats, and confirms a budget of $20,000. It also addresses council involvement in selecting final designs.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/rebranding-initiative-questions-and-answers/357680/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/rebranding-initiative-questions-and-answers/357680.png","ImageObject",442,249,{"name":88,"@type":89},"Miles","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-17","2026-09-23",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Who handles in-house design work and what software access is available?","Question",{"text":109,"@type":110},"The Communications Director handles design for the City and has access to and can use all Adobe programs. Other departments may need items such as letterhead in Word documents.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which department logos are excluded from redesign, and how should they fit with the City brand?",{"text":114,"@type":110},"Brownell Library, EJRP, and the Fire Department logos will not be redesigned. The City wants suggestions on building a connection to the City’s brand while preserving each organization’s existing logo-based identity in the City brand guide.",{"name":116,"@type":107,"acceptedAnswer":117},"What timeline and budget does the City target for the rebranding project?",{"text":118,"@type":110},"The City would like completion by July/August if possible to align with the reopening of City Offices and unveiling the new logo. The City has budgeted $20,000 for the project.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},357680,1791374572,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":76},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","Rebranding Initiative Questions and Answers  \n1. What type of in-house design team do you have to handle template files (for possible brochures, etc)? Are you able to work in Adobe programs?  \nA. The Communications Director handles design for the City and has access to and can use all Adobe programs. Other departments will need items such as letterhead in a Word document.  \n2. Does the scope include redesigning the other organization's logos (Brownell, EJRP, Fire Department etc. ) or are those staying the same?  \nRegarding department sub-brands—should we aim to visually align them through shared elements (color, typography, lockups), or are you looking for more integrated redesigns while preserving each logo?  \nFor the Brownell Library, Fire Department, and Recreation & Parks, are there any current style guides or visual parameters that we should plan to review in advance to ensure alignment?  \nAs per the RFP, the Brownell Library, EJFD, and EJRP have logos of their own, but are not tobe rebranded as part of this project. You have however, asked that their logos be considered and included in the City's brand guide so these sub-brands can maintain their unique identities within the full suite of city brands / logos. Why is it that you do not want to modernize / refresh these three logos alongside the City rebrand project?  \nA. The Brownell Library, EJRP, and the Fire Department logos will not be redesigned for this project. We are looking for suggestions on how to build a connection between these departments and the City's brand. All three departments have a connection to their current brand, and the City does not wish to change their current identities. Each organization only has a logo, no other branding has been established. Their logos were included with the RFP.  \n3. When are you expecting to have a final logo/materials ready to unveil? This will help with a work-back schedule.  \nDo you have a specific date in mind that you’d like this project to be complete by?  \nAre there any important dates coming up that would affect the progress of this project or expect the completion of this project (such as an election and community celebration)?  \nThe timeline you have in the RFP details everything up to the selection of the bid awardee, but doesn't specify past that date. Did you have a particular idea in mind as to when you wanted the rebranding completed? Perhaps a city/village-wide celebration?  \nWhen are you looking to be completed with the rebrand after May 15th notification.  \nWhen do you envision launching the new brand for the city? Are there any key milestones, events, or other factors to consider in the project timeline?  \nA. The City would like to have this project completed by July/August if possible. The City Offices are currently being renovated, and we would like to unveil the new logo with the reopening of the City Offices. The timeline for this project is flexible, though, if this timeline is not feasible.  \n4. Can you elaborate on the type and amount of public/stakeholder involvement during the discovery phase? How many people are we expected to talk to? In what formats?  \nYour RFP mentions community & staff research. Have you identified who we should consider talking to, or do we need to help you identify these people? Do you have an expectation for how many people you envision us talking to, or would you like us to make a  \nrecommendation?  \nDo you anticipate any in-person components during this project, such as workshops or stakeholder meetings? Or is a fully virtual engagement approach acceptable?  \nFor the public and stakeholder engagement referenced in the RFP, are there specific formats you envision (e.g., surveys, listening sessions, interviews)?  \nTo help us scope the research component appropriately, could you clarify the level of stakeholder and staff engagement the City anticipates? For example, how many staff members or departments should we plan to meet with?  \nWe typically use curated surveys to gather community","cbCaivb1mpV3zslV","https://ap.wps.com/l/cbCaivb1mpV3zslV","pdf",645051,9,"English","# Rebranding Initiative Questions and Answers\n## Design team and tools\n## Logo scope and brand alignment\n## Timeline and launch milestones\n## Discovery phase stakeholder involvement\n## Budget expectations\n## Council involvement in final selection","[{\"question\":\"Who handles in-house design work and what software access is available?\",\"answer\":\"The Communications Director handles design for the City and has access to and can use all Adobe programs. Other departments may need items such as letterhead in Word documents.\"},{\"question\":\"Which department logos are excluded from redesign, and how should they fit with the City brand?\",\"answer\":\"Brownell Library, EJRP, and the Fire Department logos will not be redesigned. The City wants suggestions on building a connection to the City’s brand while preserving each organization’s existing logo-based identity in the City brand guide.\"},{\"question\":\"What timeline and budget does the City target for the rebranding project?\",\"answer\":\"The City would like completion by July/August if possible to align with the reopening of City Offices and unveiling the new logo. The City has budgeted $20,000 for the project.\"}]","Rebranding Initiative Questions and Answers | PDF",1790131246]