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In order to compete with the portal sites like Zillow and Trulia, which can dedicate huge portions of their massive budgets to marketing, we need to be smart about how and where we spend our resources.  \nThus, for a 48 hour period after we sign a listing, but before we post it on the MLS, we conduct a series of activities to intentionally drive traffic to our website. This will ultimately improve our SEO (search engine optimization) and place us on the first page of results when a potential client searches for the address of one of our listings. Having that kind of digital real estate is definitely worth the effort this hyperlocal strategy requires!  \nTo replicate our pre-mls strategy, you will need at least three tools: a website on which you can create blog posts, a Facebook business page, and professional, high resolution photos of your listing. Some of the following steps are optional, and we agree that something is better than nothing, but you will achieve the best results if you do all eleven activities consistently for each listing.  \nStep One  Create a featured listing landing page on your website  \nStep Two Name your photos of the listing with the full property address  \n Step Three  Video of the listing uploaded to Youtube & embed on page  \nStep Four Run a Coming Soon/Just Listed Facebook ad campaign  \n Step Five  Hold an Open House and promote it via Facebook ads  \nStep Six Send out the “First to Know” email to contacts  \n Step Seven  Post an ad on Craigslist  \nStep Eight Upload photos of the listing to a Pinterest board  \n Step Nine  Instagram pictures of the property  \nStep Ten Promote home on Twitter  \nSTEP ONE: FEATURED LISTING LANDING PAGE  \nA FEATURED LISTING LANDING PAGE simply refers to the page you dedicate on your website to your new listing. Rather than a single property web address, which will only generate traffic for a short period of time while the house is on the market, a dedicated page will prompt long-term and continued visits that may expand to the rest of your website. And the longer people stay on your site, the more likely they are to reach out to you for help with their real estate needs!  \nThis type of post is considered prime content because it covers the information that home buyers and sellers are most interested in. Therefore, each piece needs to be very carefully considered. A few tips that will get you great results are to include the full property address in the page title and URL, and to feature your professional listing photos prominently.  \nRead on to get a checklist of all the components you need in a FEATURED LISTING LANDING PAGE.  \nCopyright 2015, The Paperless Agent  \nSTEP ONE: FEATURED LISTING LANDING PAGE  \n• The listing status of the property: Coming Soon  \n• High-quality images of the home  \n• A captivating headline  \n• A marketing narrative  \n• The MLS number, if the house is on the MLS yet  \n• The price  \n• The number of bedrooms  \n• The number of bathrooms  \n• The square footage  \n• A map of the home’s location  \nCopyright 2015, The Paperless Agent  \nSTEP TWO: NAME YOUR PHOTOS  \nGoogle, by far the most popular and powerful search engine, is who you’re trying to please at this stage of the game. Therefore, you need to be aware of what will help Google understand what you’re about so that it can match you to your potential leads.  \nGoogle considers photos to be high quality content, and it will favor websites with a lot of images over sites that are mostly text-based. So, when you get the photos of your listing back from your photographer, you’ll need to take a few moments and rename each in the following format:  \n[property address ] - [descriptor]  \nThe reason you need to name your photos this way is to help Google understand what the photo is. Include the full address and a descriptor such as ","cbCaipKr97Toe8V2","https://ap.wps.com/l/cbCaipKr97Toe8V2","pdf",11106605,23,"English","# Overview\n# Pre-MLS Hyperlocal Strategy\n## Featured Listing Landing Page\n## Name Your Photos\n## Film a Video\n## Coming Soon / Just Listed Facebook Ad Campaign\n## Hold an Open House and Promote via Facebook Ads\n## First to Know Email and Craigslist Promotion\n## Pinterest, Instagram, and Twitter Promotion","[{\"question\":\"What is the purpose of the 48-hour pre-MLS marketing window?\",\"answer\":\"The plan drives traffic to the brokerage website before the listing appears on the MLS, improving SEO and helping the site rank when potential clients search for the listing address.\"},{\"question\":\"What three tools are recommended to replicate the pre-MLS strategy?\",\"answer\":\"A website for blog posts, a Facebook business page, and professional high-resolution listing photos.\"},{\"question\":\"What key elements should a featured listing landing page include?\",\"answer\":\"A Coming Soon status, high-quality images, a captivating headline, a marketing narrative, MLS number (if available), price, bedrooms, bathrooms, square footage, and a map of the home’s location.\"}]","Real Estate Social Media Marketing Plan - 10-Step Pre-MLS Strategy | PDF",1789134376,8]