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Woods Valldata was engaged to relaunch and re-engage former players while attracting new individual donors. Beginning Spring 2024, the programme exceeded early expectations, reactivating 10,000 players, segmenting audiences, and raising £250k net income across three 2024 raffles. The approach used familiar pack formats initially, then variable asks based on recency and value, achieving a 4.1% conversion rate for the third raffle.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/raffle-relaunch-spring-2024-case-study-on-national-trust/277563/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/raffle-relaunch-spring-2024-case-study-on-national-trust/277563.png","ImageObject",442,249,{"name":88,"@type":89},"Jake","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-23","2026-09-15",true,{"@type":98,"interactionType":99,"userInteractionCount":9},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Why did National Trust pause its raffle before the relaunch?","Question",{"text":108,"@type":109},"Database migrations required pausing some direct mail-based activities, and the raffle was rested for two and a half years, causing many active donors to lapse.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What was the main goal of relaunching the raffle programme?",{"text":113,"@type":109},"To re-engage previous players and attract new donors into individual giving, starting in Spring 2024.",{"name":115,"@type":106,"acceptedAnswer":116},"How did Woods Valldata change the raffle approach during the relaunch?",{"text":117,"@type":109},"It recommended restarting with a familiar pack format and a standard blanket ask for previous players, then using variable asks based on recency and value for subsequent raffles.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},277563,1790124878,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":73,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},962084928904,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","CASE STUDY  \nRAFFLE RELAUNCH  \n +   \nRELAUNCHING RAFFLE AFTER A 30-MONTH HIATUS  \nMigrating database systems meant that the National Trust had to temporarily pause on some direct mail-based activity, and raffle was rested for two and a half years, ultimately lapsing many of their active donors. When they were ready to get raffle started again, Woods Valldata was their partner of choice.  \nWOODS VALLDATA’S RECOMMENDATIONS AND DATA ANALYSIS HAVE BEEN INSTRUMENTAL IN REACTIVATING OUR RAFFLE PROGRAMME AND INCREASING PARTICIPATION.   \nGOAL  \nThe National Trust were looking to relaunch their raffle programme to re-engage previous players and attract new donors into individual giving. Kicking things off in Spring 2024, the programme exceeded expectations throughout that first year with a strong first campaign and a quarter of a million pounds net income raised across three raffles in 2024.  \nSUCCESS  \n Reactivated 10,000 players in first year  \n Introduced new players to the raffle programme  Successful segmentation and audience modelling  £250k raised in year of relaunch  \n 2:1 average ROI  \nSERVICES  \nRaffle management  \nResponse handling, banking & thanking Data strategy and insight Compliance guidance  \nOUR APPROACH  \nAudit  \nThe 2 . 5-year break meant that the National Trust’s active raffle players had ultimately lapsed, having not had the opportunity to support via direct mail for 30-months. The expectation was, therefore, that response rates and average gifts would drop and the raffle would take sometime to re-establish itself.  \nRecommendations  \nFor the relaunch, Woods Valldata recommended starting back with a familiar pack format and a standard, blanket ask to all previous players. For subsequent raffles the recommendation was to create a variable ask based on recency and value. This would both save costs and be more tailored to each player. This approach didn’t disappoint with a lower average ask but a higher average gift in subsequent campaigns.  \nNew datasets were introduced for the third raffle landing at Christmas. These looked to convert raffle-profile members to play raffle and therefore give in additionalways to membership. Woods Valldata worked with the National Trust team to identify the best raffle prospects from the data and achieved a 4.1% conversion rate  \n– above expectation.  \n“The raffle programme has proven to be a steady income source and an easy ask for our supporters, thanks to the support and expertise of Woods Valldata.”  \nCatherine Weston,  \nFormerly Fundraising Officer, The National Trust  \nImplementation  \nThe National Trust have confidence in Woods Valldata to deliver. They really like the mix of professionalism, practical approaches and pragmatism Woods Valldata brings. Alongside the strategic recommendations and regulatory advice, Woods Valldata have smooth processes for implementing each and every campaign. Catherine describes this as “a one-to-one service and team.”  \n| Every ticket helps\u003Cbr>Summer s the season for play, whether you’re exploring the countryside late in the evening, seeking cool shade in woodlands or splash ng around in the sea.\u003Cbr>Playing our summer raffle s a chance to have some fun and give yourself a chance to win b g prizes. And every ticket sold helps to protect nature for you and future generations to enjoy.\u003Cbr>Thank you so much for your continued support – and good luck! Best wishes, |  | 1\u003Cbr>2 | Entering is easy Complete your stubs\u003Cbr>Ifyou’re buying one or more books of tickets, entering couldn’t be easier. You can use oneofyour free address abels (overleaf on the first tic et stub of each book. Or, ifyou’re sharing the chance to win with friends and family, write their details on each stub.\u003Cbr>Fill in your entry orm\u003Cbr>Fill in your payment details and decide ifyou’d like to make an extra donation to give even more back to nature. |  |  |  |\n| --- | --- | --- | --- | --- | --- | --- |\n|  |  |  |  | £10,000\u003Cbr>2nd prize 3rd prize\u003Cbr>£1,000 £500\u003Cbr>10 x £25\u003Cbr>National Tr","cbCaibN4EGEPyMRA","https://ap.wps.com/l/cbCaibN4EGEPyMRA","pdf",4581772,"English","# Goal\n## Success metrics\n# Services\n## Raffle management and response handling\n## Data strategy and compliance guidance\n# Our approach\n## Audit and 30-month hiatus\n## Recommendations for variable asks\n## New datasets and conversion rate\n# Implementation\n## One-to-one service and processes\n# Entering the raffle\n## Completing stubs and payment details\n## Mailing and key dates\n## Golden Ticket Draw\n# Donation impact and prizes","[{\"question\":\"Why did National Trust pause its raffle before the relaunch?\",\"answer\":\"Database migrations required pausing some direct mail-based activities, and the raffle was rested for two and a half years, causing many active donors to lapse.\"},{\"question\":\"What was the main goal of relaunching the raffle programme?\",\"answer\":\"To re-engage previous players and attract new donors into individual giving, starting in Spring 2024.\"},{\"question\":\"How did Woods Valldata change the raffle approach during the relaunch?\",\"answer\":\"It recommended restarting with a familiar pack format and a standard blanket ask for previous players, then using variable asks based on recency and value for subsequent raffles.\"}]","RAFFLE RELAUNCH - Spring 2024 - Case study on National Trust | PDF",1789502054]