[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-249508-105":53,"doc-detail-249508-en":118},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":111,"head_meta":113,"extra_data":115,"updated_unix":117},105,"en","quick-tips-e-newsletters-strategies-for-engagement-measurement-and-metrics","QUICK TIPS E-Newsletters - Strategies for Engagement - Measurement and Metrics","","QUICK TIPS E-Newsletters provides practical guidance for planning, structuring, and improving university e-newsletters. It recommends keeping messages brief, organizing content into clear sections with scannable subheads, and using templates for consistent issue layouts. The guidance also covers engagement tactics like facts and trivia, varied human-interest content, effective use of visuals, social media sharing, resend strategies, and email personalization. It further explains tracking open and click rates, choosing frequency and timing, managing stakeholder expectations, and using external email marketing and design tools.",{"@graph":63,"@context":110},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/quick-tips-e-newsletters-strategies-for-engagement-measurement-and-metrics/249508/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/quick-tips-e-newsletters-strategies-for-engagement-measurement-and-metrics/249508.png","ImageObject",442,249,{"name":88,"@type":89},"Franzy","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-28","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":40},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104],{"name":105,"@type":106,"acceptedAnswer":107},"Which metrics should be tracked and how should timing and frequency be handled?","Question",{"text":108,"@type":109},"Monitor both open rates and click rates (and stay time), set frequency based on team capacity and engagement factors, experiment with send timing across days and times, and align expectations with stakeholders using measurable benchmarks.","Answer","https://schema.org",{"og:url":78,"og:type":112,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":114,"canonical":78},"index,follow",{"doc_id":116,"site_id":56},249508,1791728861,{"code":4,"msg":5,"data":119},{"doc_id":116,"user_id":120,"nickname":88,"user_avatar":121,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":122,"file_id":123,"file_url":124,"file_type":125,"file_size":126,"view_count":40,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":127,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":128,"faqs":129,"seo_title":130,"seo_description":61,"update_tm":131,"read_time":9},2336478945519,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","BRANDING AND IDENTITY GUIDELINES  \nQUICK TIPS  \nE-Newsletters  \nCurrent as of 06/08/2021 . For the most recent guidelines, please visit [identity.unc.edu](identity.unc.edu).  \nQUICK TIPS  \nE-Newsletters  \nSTRATEGIES FOR ENGAGEMENT  \nKeep it Brief. Keeping e-newsletters brief and concise will help readers navigate the content easily. It will allow the audience to see what content is included and engage with the areas they are most interested in. Clearly designate the clickable areas, through design and language, so the reader can navigate the content easily and accessibly. Writing stories for a two-minute read is a good goal to keep in mind.  \nSections and Subheads. Dividing the e-newsletter into distinct sections will help to organize the information and keep the reader engaged. Examples of sections may include longer features, Q&As, quick facts or events, to name a few. Keeping the contents scannable and applicable will boost engagement and allow more information to reach the readers. Consider having three sections that are consistent across all e-newsletters so that readers know what to expect and how to engage with the content.  \nTemplates. Once the sections have been decided, creating a template will make each subsequent issue easier to put together. It will also give the reader some consistency of structure so they know what to expect and where to find certain information they may find interesting.  \nFacts and Trivia. Including short facts or interesting trivia is one way of engaging the reader in a fun way, while breaking up more story-driven content.  \nVariety of Content. Research and student success stories are great areas of focus for many schools and units but including some content that departs from achievement can be engaging as well. Connecting with audiences by showing the more personal side of faculty, staff and students can also be successful, including features on pets, hobbies and related glimpses into people’s lives outside of the University. Infusing helpful tips, how-to’s and content that helps people do their jobs and achieve their own successes can also be effective.  \nVisuals. Images and graphics are a great way to highlight key information and add visual interest to the  \ne-newsletter. When using visuals, keep in mind that most email clients do not automatically display images, so it is best to keep important information in the text portions only. As a general guideline, use visuals to support content, not replace it.  \nSocial Media. Sharing the e-newsletter on social media will help with exposure and will give more people an opportunity to sign up to receive the e-newsletter.  \nSend Again. When the e-newsletter is first sent out, check the metrics to see how many people opened it, then make note of those who did not open the email. You may consider sending the exact same e-newsletter again a couple of weeks later to just the people who did not open it the first time. Revising the subject line to mention something along the lines of,“Here’s what you missed” will hopefully catch people’s attention and provide an opportunity for more engagement.  \nPersonalization. If the software you are using for your e-newsletter has a mail merge function, it will allow personalization of the emails. When someone receives something addressed to them—by name—it tends to draw their attention and engage on a more personal level.  \n2 QUICK TIPS E-Newsletters  \nQUICK TIPS  \nE-Newsletters  \nMEASUREMENT AND METRICS  \nOpen Rates and Click Rates. Most people look at open rates as a measure of success, but it is important to also consider how readers are interacting with the content through click rates and stay times.  \nFrequency. The frequency with which the e-newsletter is sent out will depend on the size of the content team, the audience, engagement and an array of other factors. This is best determined internally with each team to find the right balance based on analyzing metrics and feedback received.  \nTiming. Experiment w","cbCaihpDxwOfVVUq","https://ap.wps.com/l/cbCaihpDxwOfVVUq","pdf",144807,"English","# Strategies for Engagement\n## Keep it Brief\n## Sections and Subheads\n## Templates\n## Facts and Trivia\n## Variety of Content\n## Visuals\n## Social Media\n## Send Again\n## Personalization\n# Measurement and Metrics\n## Open Rates and Click Rates\n## Frequency\n## Timing\n## Managing Expectations\n# External Resources and Tools\n## Email Marketing\n## Art and Photo","[{\"question\":\"Which metrics should be tracked and how should timing and frequency be handled?\",\"answer\":\"Monitor both open rates and click rates (and stay time), set frequency based on team capacity and engagement factors, experiment with send timing across days and times, and align expectations with stakeholders using measurable benchmarks.\"}]","QUICK TIPS E-Newsletters - Strategies for Engagement - Measurement and Metrics | PDF",1789252201]