[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-165015-en":3,"doc-seo-165015-105":29,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":11,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":11},165015,4398048950312,"Violet","https://ap-avatar.wpscdn.com/avatar/400002538284de19e3c?_k=1778320343897328908",1,11,"Presentations","Qualitative Interviews Research Brief Template - May 2024","Qualitative Interviews Research Brief Template provides a structured outline for planning and documenting a qualitative interview study. It covers project background and stakeholders, research objectives and expected outcomes, methodology details including interview format and setting, audience segment definitions, and participant recruitment eligibility criteria with demographic and education requirements. It also specifies targeted sample size, an end-to-end research timeframe, and the post-interview deliverables such as findings analysis, personas, value proposition, and strategic recommendations.","Qualitative Interviews Research Brief Template\nLast Updated: May 2024\nThis is a template for a qualitative interviews research brief - the italicized text is intended to provide additional context and examples.\nSECTION 1: BACKGROUND\nProvide a brief summary of the context of the project:\nWho are the key stakeholders?\nWhat is the goal of the marketing campaign?\nHow will the research insights be used for the marketing campaign?\nYou can copy paste this information from the campaign brief.\nFor example:\nThe State of New Jersey is looking to enroll eligible residents in a new, $10MM Lifelong Learning Account (LiLA) pilot program. The 3-year pilot will enable low-income New Jerseyans to obtain basic education, upskill or re-skill to obtain jobs that pay higher wages and offer opportunity for further advancement. Resident enrollments will be led by three training providers procured by the State.\nIn support of this new initiative, the Office of Innovation will lead the development of an informational microsite that provides an overview of the LiLA program.\nIn support of this goal, research will be conducted to gain insight into the motivations of the LiLA audience.\nSECTION 2: RESEARCH OBJECTIVE\nSpecify the goal(s) of conducting the research:\nWhat does the team hope to learn?\nWhat will be the outcome of the research?\nFor example:\nCreate understanding into the motivations of low income unemployed/underemployed New Jerseyans, including aspirations and pain points. Uncover emotional insights to be used to inform advertising communications.\nSECTION 3: METHODOLOGY\nSpecify the details of the research methodology:\nWhat kind of interview will be conducted - structured, semi-structured, or unstructured?\nWhat is the duration of the interviews?\nWill the interviews be conducted in-person or virtually?\nFor example:\nQualitative interviews (30 minute, 1-on-1 discussions) conducted over Zoom.\nSECTION 4: AUDIENCE SEGMENTS\nDefine the subgroups within the target audience that will be the focus of the research:\nWhat are the defining characteristics of each of the subgroups?\nFor example:\nTwo discrete audiences will be interviewed:\nUnemployed\nUnderemployed\nSECTION 5: PARTICIPANT RECRUITMENT CRITERIA\nSpecify the criteria participants must meet in order to qualify for the research.\nFor example:\nNew Jersey resident\nDemographics:\nAdults - 18+\nUnemployed and underemployed individuals\nParents + single adults\nLow-income (defined using the \u0013 HYPERLINK \"https://www.unitedforalice.org/household-budgets-mobile/new-jersey\" \\h \u0014ALICE threshold\u0015)\nFamily of 4 = $82,176\nIndividual = $33,984\nEducational History:\nHave not obtained a HS diploma, GED, or industry recognized certificate\nSECTION 6: SAMPLE SIZE\nSpecify the number of interviews the team has targeted to complete for each audience segment.\nFor example:\n30 completed interviews\n15 Unemployed\n15 Underemployed\nSECTION 7: TIMEFRAME\nProvide an estimated timeline for each of the action items of the research.\nFor example:\nResearch brief & discussion guide: 1-2 weeks\nOutreach & recruiting: 1-2 weeks\nConduct interviews: 1-2 weeks\nAnalysis & presentation of findings: 2 weeks\nSECTION 8: DELIVERABLES\nList the deliverables stakeholders will receive after the qualitative interviews are completed.\nFor example:\nAnalysis of research findings\nAudience segments\nAudience personas\nValue proposition\nStrategic recommendations","cbCair6HbW4EHQYq","https://ap.wps.com/l/cbCair6HbW4EHQYq","docx",18839,3,"English","en",105,"# Background\n# Research Objective\n# Methodology\n# Audience Segments\n# Participant Recruitment Criteria\n# Sample Size\n# Timeframe\n# Deliverables","[{\"question\":\"What sections are included in the qualitative interviews research brief template?\",\"answer\":\"It includes background, research objective, methodology, audience segments, participant recruitment criteria, sample size, timeframe, and deliverables.\"},{\"question\":\"How does the template describe the research methodology for interviews?\",\"answer\":\"It prompts teams to specify the interview structure (structured/semi-structured/unstructured), interview duration, and whether interviews are conducted in-person or virtually.\"},{\"question\":\"What deliverables should stakeholders receive after the interviews are completed?\",\"answer\":\"The template lists deliverables such as analysis of research findings, audience segments and personas, a value proposition, and strategic recommendations.\"}]","Qualitative Interviews Research Brief Template - May 2024 | DOCX",1788164614,{"code":4,"msg":30,"data":31},"ok",{"site_id":24,"language":23,"slug":32,"title":14,"keywords":33,"description":15,"schema_data":34,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"qualitative-interviews-research-brief-template-may-2024","",{"@graph":35,"@context":85},[36,52,68],{"@type":37,"itemListElement":38},"BreadcrumbList",[39,43,47,49],{"item":40,"name":41,"@type":42,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":44,"name":45,"@type":42,"position":46},"https://docshare.wps.com/template/","Template",2,{"item":48,"name":13,"@type":42,"position":21},"https://docshare.wps.com/template/presentations/",{"item":50,"name":14,"@type":42,"position":51},"https://docshare.wps.com/template/qualitative-interviews-research-brief-template-may-2024/165015/",4,{"url":50,"name":14,"@type":53,"author":54,"headline":14,"publisher":56,"fileFormat":59,"inLanguage":23,"description":15,"dateModified":60,"datePublished":61,"encodingFormat":59,"isAccessibleForFree":62,"interactionStatistic":63},"DigitalDocument",{"name":9,"@type":55},"Person",{"url":40,"name":57,"@type":58},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-05","2026-08-31",true,{"@type":64,"interactionType":65,"userInteractionCount":67},"InteractionCounter",{"@type":66},"ViewAction",6,{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What sections are included in the qualitative interviews research brief template?","Question",{"text":75,"@type":76},"It includes background, research objective, methodology, audience segments, participant recruitment criteria, sample size, timeframe, and deliverables.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"How does the template describe the research methodology for interviews?",{"text":80,"@type":76},"It prompts teams to specify the interview structure (structured/semi-structured/unstructured), interview duration, and whether interviews are conducted in-person or virtually.",{"name":82,"@type":73,"acceptedAnswer":83},"What deliverables should stakeholders receive after the interviews are completed?",{"text":84,"@type":76},"The template lists deliverables such as analysis of research findings, audience segments and personas, a value proposition, and strategic recommendations.","https://schema.org",{"og:url":50,"og:type":87,"og:title":14,"og:site_name":57,"og:description":15},"article",{"robots":89,"canonical":50},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":92},[93,96,101,106,111,116,121,126,131],{"id":12,"doc_module":11,"doc_module_name":45,"category_name":13,"show_sort_weight":94,"slug":95},90,"presentations",{"id":97,"doc_module":11,"doc_module_name":45,"category_name":98,"show_sort_weight":99,"slug":100},12,"Resumes",80,"resumes",{"id":102,"doc_module":11,"doc_module_name":45,"category_name":103,"show_sort_weight":104,"slug":105},14,"Invoices",70,"invoices",{"id":107,"doc_module":11,"doc_module_name":45,"category_name":108,"show_sort_weight":109,"slug":110},15,"Posters",60,"posters",{"id":112,"doc_module":11,"doc_module_name":45,"category_name":113,"show_sort_weight":114,"slug":115},16,"Social Media",50,"social-media",{"id":117,"doc_module":11,"doc_module_name":45,"category_name":118,"show_sort_weight":119,"slug":120},17,"Forms",40,"forms",{"id":122,"doc_module":11,"doc_module_name":45,"category_name":123,"show_sort_weight":124,"slug":125},18,"Letters",30,"letters",{"id":127,"doc_module":11,"doc_module_name":45,"category_name":128,"show_sort_weight":129,"slug":130},21,"Paper Templates",5,"papers-templates",{"id":132,"doc_module":11,"doc_module_name":45,"category_name":133,"show_sort_weight":4,"slug":134},158,"General","general-158"]