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Responsibilities include developing media strategies and PR campaigns, managing proactive outreach and reactive coverage, building journalist relationships, and ensuring consistent messaging through tools such as media kits and press releases. The position also coordinates social media support, issues management, media training for attorneys, monitors coverage trends, and contributes to research, performance evaluations, and talent recruiting.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/public-relations-senior-manager/260583/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/public-relations-senior-manager/260583.png","ImageObject",442,249,{"name":88,"@type":89},"wps_ap_test_251126_0180","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-20","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What does the Public Relations Senior Manager do day to day?","Question",{"text":108,"@type":109},"The role develops and implements media strategies and PR campaigns, manages proactive press outreach and reactive media, and ensures consistent messaging through communications materials such as media kits, statements, and press releases.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Who does the role work with inside the organization?",{"text":113,"@type":109},"The position works closely with the Public Relations Director, senior leaders, attorneys, Brand & Communications colleagues, and the Sponsorship team to support sponsorship and partnership marketing initiatives.",{"name":115,"@type":106,"acceptedAnswer":116},"What qualifications are required for this position?",{"text":117,"@type":109},"A bachelor’s degree or equivalent in relevant fields is required, along with at least 12 years of relevant public relations experience, including significant press office responsibilities. Legal industry experience is preferred.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},260583,1789343844,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":73,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":9},8796095027276,"https://avatar.qwps.com/avatar/d3BzX2FwX3Rlc3RfMjUxMTI2XzAxODA=","Public Relations Senior Manager  \nDepartment: Brand & Communications  \nOrganizational Relationship: Reports to the Public Relations Director  \nFLSA Status: Exempt Last Updated:  \nGeneral Summary:  \nThe Public Relations Senior Manager is an experienced media and communications practitioner and a strategic and trusted advisor, who has extensive experience developing and implementing media strategies and campaigns to build the brand and enhance the reputation of the firm. The Senior Manager is an expert at developing strategic and proactive media relations campaigns that deliver high impact results, advance the firm’s business goals, and gain visibility for the practices this position supports.  \nThe Senior Manager will cover key growth areas for the firm—including specific practices, industries, and markets—as well as other strategic initiatives. Working closely with the Public Relations Director, the Senior Manager plays a role in issues management. This role displays strong media relations skills, impeccable judgement, creativity, and intellectual curiosity.  \nThis is a highly-visible, hands-on, and results-oriented position, working in close collaboration with senior leaders of the firm and partners spanning multiple practices.  \nEssential Duties and Responsibilities:  \n“Essential duties” are those that an individual must be able to perform with or without reasonable accommodation.  \n1. Develops and implements media strategies and campaigns to enhance the firm’s profile and achieve communication goals; develops and executes PR campaigns, to enhance the reputation and profile of the practice  \n2. Proactively seeks media opportunities for profiling the firm, practice groups, and individuals attorneys; manages proactive press outreach and reactive media, and is alert to issues that may arise  \n3. Builds and maintains strong relationships with legal and business journalists, editors, and media outlets, connecting reporters to partners of the firm who serve as media sources  \n4. Handles and also runs point on a variety of strategic profile-raising initiatives that involve strong messaging and creative writing skills including media kits, talking points, statements, press releases, award submissions, survey responses and other communication materials to ensure consistent and effective messaging  \n5. Places byline articles, and as appropriate, creates opportunities to leverage thought leadership for press commentary  \n6. Contributes to leveraging the firm’s social media programs to support promoting the expertise and work of the practice  \n7. Coordinates and liaises with Brand & Communications colleagues as well as the firm’s Sponsorship team to support the firm’s sponsorship and partnership marketing initiatives, including developing and implementing public relations and media strategies to leverage content-marketing partnerships  \n8. Works with the attorneys to prepare them for media interviews and works closely with the Public Relations Director on the development and delivery of media training skills workshops and supporting course materials  \n9. Monitor media coverage and analyze trends to provide insights and recommendations for improving communication strategies and addressing potential issues  \n10. Assists with and/or implements other special projects or research assignment initiatives as assigned. Conducts industry research and market intelligence, as appropriate  \n11. Generates performance evaluations and recommends salary increases, working with Human Capital & Talent to recruit, hire, train, coach, and manage the performance of employees  \n12. Promotes effective work practices, works as a team member, and shows respect for coworkers  \nPosition Specifications  \nEducation  \n• Bachelor's degree or equivalent in public relations, communications, business  \nadministration, or related field required  \nWork Experience  \n• A minimum of 12 years’ relevant public relations experience at a PR agency or in-house, with a significant ","cbCaipC8Opwy0QTS","https://ap.wps.com/l/cbCaipC8Opwy0QTS","pdf",211117,"English","# General Summary\n# Essential Duties and Responsibilities\n## Media Strategies and Campaigns\n## Media Relations and Messaging\n## Social Media and Partnerships\n## Media Training and Performance\n# Position Specifications\n## Education\n## Work Experience\n## Knowledge, Skills & Abilities\n## Physical Demands\n## Working Conditions","[{\"question\":\"What does the Public Relations Senior Manager do day to day?\",\"answer\":\"The role develops and implements media strategies and PR campaigns, manages proactive press outreach and reactive media, and ensures consistent messaging through communications materials such as media kits, statements, and press releases.\"},{\"question\":\"Who does the role work with inside the organization?\",\"answer\":\"The position works closely with the Public Relations Director, senior leaders, attorneys, Brand \\u0026 Communications colleagues, and the Sponsorship team to support sponsorship and partnership marketing initiatives.\"},{\"question\":\"What qualifications are required for this position?\",\"answer\":\"A bachelor’s degree or equivalent in relevant fields is required, along with at least 12 years of relevant public relations experience, including significant press office responsibilities. Legal industry experience is preferred.\"}]","Public Relations Senior Manager | PDF"]