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The template positions communications as part of a broader strategic plan grounded in situational analysis, then provides a step-by-step method to identify stakeholders, assess influence, define key interests, develop products and talking points, and select channels for effective 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\n[2. to](2. to) increase the number of manuscripts submitted that meet the criteria of the PHB  \n3. to disseminate information rapidly  \n4. to secure financial and political support  \n5. to get indexed  \nA communications plan is part of or an addendum to a comprehensive strategic plan, which establishes the mission, vision, goals, and objectives of the PHB. Both documents are based on a situational analysis that identifies the need for a PHB, other complementary products, stakeholders, and resources.  \nThis document presents a step‐by‐step process to develop a PHB communications plan so that valuable resources are efficiently utilized to achieve PHB goals.  \nStep 1: Identify the PHB’s Stakeholders  \nA stakeholder is anyone who has an interest in the PHB and whom you want to have an interest in the PHB. For example, some stakeholders (e.g., authors, readers, media channels) may not be aware that they are, indeed, stakeholders, and so a communications plan should focus on educating these groups. Potential stakeholders include:  \n􀁸 Staff within your department  \n􀁸 Heads of MOH departments  \n􀁸 District and regional level health management teams  \n􀁸 Deans and professors of schools of public health and medicine  \n􀁸 Researchers  \n􀁸 Donors  \n􀁸 Professional societies  \n􀁸 Other PHBs or journals  \n􀁸 NGOs working in health and development, including WHO  \n􀁸 Media  \n􀁸 Members of parliament  \n􀁸 Readers /general public  \n􀁸 Authors  \n􀁸 Project funders (CDC, Bloomberg)  \nStep 2: Assess the Level of Influence the Stakeholder has on the PHB  \nFactors to consider when determining whether the stakeholder has high, medium, or low influence are:  \n1. Do they have control over financial resources?  \n2. Can they influence support for the PHB? Even non‐supporters are important.  \n3. What contributions do they make to the PHB?  \n4. Which stakeholders are most affected by the PHB?  \nOnce the stakeholders are ranked according to level of influence, decisions can be made regarding allocation of resources. Some resources should be directed toward those stakeholders that have limited influence or are least affected by the PHB because they do have the potential to put up roadblocks if they are not kept informed (e.g., the person who neglects to put your presentation on the agenda of an important meeting) .  \nStep 3: List the Key Interests of the Stakeholders  \nDifferent stakeholders (see list provided for Step 1) will have different expectations of the PHB and its team. It is important to understand what those expectations are, and, at the very least, a communications plan should include regular meetings with these stakeholders to address their interests.  \nStep 4: Develop Products / Talking Points  \nDifferent talking points and products are developed to accommodate the interests of each important stakeholder. The primary product is, of course, the PHB. Potential authors, one of the primary stakeholders, may be concerned that the PHB is not, yet, as prestigious as The Lancet. An appropriate strategy for a new PHB is to build a good reputation by providing quality services to the authors.  \nExamples of services and products from WHO’s “Manual for Editors of Health Science Journals”1 include:  \n1. working with authors, especially inexperienced authors, to produce good manuscripts (e.g., writing workshops),  \n2. providing clear, concise author guidelines,  \n3. defining and maintaining high publication standards,  \n4. developing an effective online submission process, and  \n5. defining and maintaining high standards of effective editorial processes.  \nAppropriate talking points to authors include:  \n1. It takes less time to produce and publish a manuscript in the PHB.  \n2. The audience is more targeted and appropriate, which increases the","cbCaij6DxlMcmHoI","https://ap.wps.com/l/cbCaij6DxlMcmHoI","pdf",220288,"English","# Introduction\n## Step 1: Identify the PHB’s Stakeholders\n## Step 2: Assess the Level of Influence\n## Step 3: List the Key Interests\n## Step 4: Develop Products / Talking Points\n## Step 5: Identify Communication Channels for Dissemination","[{\"question\":\"Why does a public health bulletin need a communications plan?\",\"answer\":\"A PHB needs a communications plan to increase readership, speed up manuscript submissions, disseminate information rapidly, secure financial and political support, and improve chances of being indexed.\"},{\"question\":\"How are stakeholder influence levels assessed in the template?\",\"answer\":\"The template evaluates whether stakeholders control financial resources, can influence support (including non-supporters), what contributions they make, and which groups are most affected by the PHB.\"},{\"question\":\"What communication channels does the template recommend for disseminating the PHB?\",\"answer\":\"It recommends using the PHB as the primary product, creating and protecting dissemination lists, sending email alerts when issues are published, leveraging editorial board activities, attending conferences, maintaining a dedicated webpage, hosting a launch event, and establishing links to other relevant websites.\"}]","Public Health Bulletin Communications Plan Template - Step-by-Step Process | PDF",1789255068]