[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-204599-105":53,"doc-detail-204599-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","proposing-fashion-the-discourse-of-glossy-magazines-suit-yourself","Proposing Fashion - The Discourse of Glossy Magazines - Suit yourself","","This essay examines the production and social role of glossy fashion magazines as part of a broader “fashion system.” Positioned between clothing producers and the consuming public, glossies repeatedly make proposals about what qualifies as fashion, which trends are emerging, why brand names matter, and how readers should value fashion in daily life. These proposals legitimize fashion culturally and commercially, connect seemingly separate goods through imagined worlds, and impose historical and aesthetic order amid seasonal turnover and market noise, shaping fashion discourse across time and place.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/proposing-fashion-the-discourse-of-glossy-magazines-suit-yourself/204599/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/proposing-fashion-the-discourse-of-glossy-magazines-suit-yourself/204599.png","ImageObject",442,249,{"name":88,"@type":89},"supergirl","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-05",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the main purpose of glossy fashion magazines in the fashion system?","Question",{"text":109,"@type":110},"They propose what makes the latest clothes “fashion,” forecast trends, explain the importance of the names behind them, and position why fashion should matter in readers’ lives, including where to buy.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How do glossies shape readers’ understanding of fashion across seasons?",{"text":114,"@type":110},"They guide readers through seasonal cycles using headlines that frame “best buys,” “new looks,” and “must haves,” and they advise how to transition wardrobe choices from one time and occasion to another.",{"name":116,"@type":107,"acceptedAnswer":117},"What role does “fashion discourse” play according to the essay?",{"text":118,"@type":110},"Glossies create a discourse of fashion with evaluative terms used by different people over time and space to define and contest semantic territory where local preferences meet global fashion norms.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},204599,1791740740,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},962088121634,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Proposing Fashion: The Discourse of Glossy Magazines  \nBrian Moeran  \n[bdm.ikl@cbs.dk](bdm.ikl@cbs.dk)[ ](bdm.ikl@cbs.dk)Copenhagen Business School, Denmark  \nAbstract  \nThis essay discusses the production and discourse of fashion magazines, or glossies, which are an integral part of the ‘fashion system’. As intermediaries between producers and consuming public, the glossies’ main purpose is to propose: to make proposals about what in particular makes the latest clothes ‘fashion’; about what the latest trends are likely to be; about the importance of the names behind them; about reasons why fashion should be important in readers’ lives; and about where the clothes themselves may be purchased. Such proposals legitimize fashion and the fashion world in cultural — and commercial — terms. The glossies make meaningful connections between things that seem to be essentially independent; they give them social lives by creating an imaginary world about them; and they provide historical and aesthetic order in a world whose products, by their very seasonality and potentially chaotic quantity, are likely to go unnoticed. Fashion magazines represent the fashions shown in the catwalk collections. In so doing, they create ‘a discourse of fashion’ whose key evaluative terms are used by different people across time and space to mark out and contest semantic territory in which local cultural preferences engage with globalizing norms of fashion taste. The essay published in this issue is adapted from a chapter of a book manuscript that he is now completing, called Glossy Galaxy: A Fashionista’s Guide.  \nKeywords  \nFashion System, Fashion Magazines, Evaluative Language, Fashion Taste, Japan  \n1. Suit yourself  \nFirst look at spring,1 Fashion’s hottest summer shade, 2 Autumn’s key look,3 and Your style this winter4—the glossies’ headlines take you effortlessly through nature’s and the fashion industry’s seasons, with their ‘best buys’,‘new looks’, and ‘must haves’. They introduce you to adventurous lingerie, asymmetric T-shirts, breezy blouses, care-worn jeans, classic le smoking, dazzling eveningwear, demure shifts, distressed dresses, elegant jackets, girlish skirts, graceful gowns, intricate bodices, luxurious coats, mannish trousers, racy shorts, sassy suits, sculptural tops, simple smocks, slinky jerseys, sophisticated body suits, and a tailored tux. These are made from diaphanous, feel-good fabrics such as crumpled cotton, delicate lace, frivolous chiffon, funky denim, rich velvets, sexy suede, skimpy silk, sleek satin, soft knits, and textured linen, all of which contribute to the detail: antique-style trimmings, bold collars, dainty smocking, delicate folds, dramatic sleeves, elaborate ruffles, flamboyant  \n1 Vogue USA, February 1991.  \n2 Elle UK, June 2000.  \n3 Vogue UK, October 2000.  \n4 Marie Claire France, September 1997.  \n Comunicação e Sociedade, vol. 24, 2013 Proposing Fashion: The Discourse of Glossy Magazines . Brian Moeran  \ngatherings, groovy swirls, refined embroidery, ruffled tops, serious straps, soft flounces, and strategic zips. To these are added over-the-top or low-key accessories, including feminine trinkets, funky bracelets, graphic pussy-cat bows, no-nonsense belts, pretty stilettos, prim sandals, statement bags, and seductive shoes.5 The glossies tell you where to get hold of the  \n5 spring must-haves, 12 perfect summer looks, 36 styles you’ll love, 49 wanna-buy-now swimsuits, 50 best autumn shoes and handbags, 52 page dictionary of Paris brands, 88 summer items, 96 mid-winter fashion finds, 100 best buys, 101 bargains, 105 casual looks you’ll wear anywhere, 120 pages of hot trends, 138 figure-fixers, 200 new looks, 275 objects of desire, 394 smart ways to look sexy, and 498 fashion best buys. You may be able to count on anything in order to be in fashion, but somewhere, surely, there’s ‘a fine line between looking glamorous and looking like a Womble’.6 So where do you draw that line, when ‘the essence of fashion lie","cbCaisu2D8PHu7FF","https://ap.wps.com/l/cbCaisu2D8PHu7FF","pdf",190204,23,"English","# Abstract\n# Suit yourself\n## Fashion seasons in glossy headlines\n## Style transitions and “key looks”\n## Legitimizing fashion through proposals","[{\"question\":\"What is the main purpose of glossy fashion magazines in the fashion system?\",\"answer\":\"They propose what makes the latest clothes “fashion,” forecast trends, explain the importance of the names behind them, and position why fashion should matter in readers’ lives, including where to buy.\"},{\"question\":\"How do glossies shape readers’ understanding of fashion across seasons?\",\"answer\":\"They guide readers through seasonal cycles using headlines that frame “best buys,” “new looks,” and “must haves,” and they advise how to transition wardrobe choices from one time and occasion to another.\"},{\"question\":\"What role does “fashion discourse” play according to the essay?\",\"answer\":\"Glossies create a discourse of fashion with evaluative terms used by different people over time and space to define and contest semantic territory where local preferences meet global fashion norms.\"}]","Proposing Fashion - The Discourse of Glossy Magazines - Suit yourself | PDF",1788574304,8]