[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-168254-en":3,"doc-seo-168254-105":30,"detail-sidebar-cat-1-en-105":95},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":11,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},168254,549768072016,"WPS_1786070896","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",1,11,"Presentations","Programme/Project Communications Strategy Template - WWF Communications Department","WWF International Communications Department provides a structured framework for mapping a programme or project communications strategy from the current situation to measurable outcomes. The template guides teams to define programme/project objectives, set clear external and internal communication goals, and refine target audiences by behaviour, awareness, knowledge, information preferences, and motivations. It also supports selecting appropriate communication channels and planning promotion timing and budgets over 12, 24, or 36 months, using example audience-response results.","WWF International Communications Department\nProgramme/Project Communications Strategy Template\nBefore you map out where you want your communications strategy to take you, you need to find out where you are now.\nWhat has been accomplished so far from a communications point of view? How effective have previous communications been?\nThis communications strategy must support your specific Programme/Project objectives. Use this section to list your key Programme/Project targets.\nUse this section to list your external and/or internal communications objectives. What do you hope to achieve as a result of your communications activities? How can communications activities help you achieve the Programme/Project targets you've listed above (section 2)?\nClear, specific, and measurable objectives are key to the success of any communications strategy. When setting these objectives, whether your communications will be external (i.e. targeted at consumers, government and business decision makers...etc) or internal (WWF Network/consultants/partners), or both, you should:\nbe realistic within the timeframe, budget and resources\nensure the objectives are measurable\nThe following are examples of communications objectives:\nBuild awareness of a project among a wide but defined group of audiences and user groups.\nSecure the commitment of a defined group of stakeholders to the project aims.\nInfluence specific policies or policymakers around key aspects.\nEncourage participation among researchers or partner bodies.\nIf you're targeting an external audience - who do you want to get your message across to? Be as specific as possible:\nWho will best help you achieve your goals?\nWhat demographic groups are you trying to reach?\nWhat do you know about the best ways to reach them?\nTarget audiences should be described in terms of:\ncurrent behaviour\nlevel of awareness\nlevel of knowledge\npreferred methods for receiving information\nmotivations/barriers to hearing and believing/accepting the information.\nThe more refined the target audience description, the more precise and effective your communication will be. Broad descriptions such as the “general public” are less likely to lead to a successful communications campaign than a tightly defined target. The more thoroughly you understand your target audience(s), the higher the probability of communications success.\nPrimary Target Audience – These are the key persons/groups you communicate to directly.. You can have more than one primary target audience.\nFor example: Parents, particularly mothers of children aged 0 – 6 years.\nSecondary Target Audience – people of less importance who you wish to receive the communications campaign messages, people who will also benefit from hearing the  messages or people who influence your target audience now or in the future.\nIf you're targeting an internal audience (i.e. WWF Network for example) - which individuals, teams or departments do you need to reach within the organization?\nFor more information about target audiences, please see the Publishing Guidelines on Connect:\n\u0013 HYPERLINK \"http://intranet.panda.org/documents/document.cfm?uNC=08887440&uFolderID=4291&uDocID=10849\" \u0014http://intranet.panda.org/documents/document.cfm?uNC=08887440&uFolderID=4291&uDocID=10849\n\u0015\nFill out the following for each target audience you want to communicate to.\nWhether your target audience is external or internal:\nWhat is it that you want to change?\nWhat do you want the target audience to know?\nWhat do you want them to feel - what perception do you want to create?\nWhat do you want them to do - what action do you want as a result?\nExamples of a \"result\" could be the following:\nDo you want to change their attitude towards WWF or your programme/project?\nDo you want them to donate funds?\nDo you want to change the awareness of the environmental hazards in a particular country/region?\nDo you want them to be motivated to take action or make a decision?\nEtc\nSee the Brand Guidelines - Key on-brand messages and word ","cbCaihvgUUIdrVrJ","https://ap.wps.com/l/cbCaihvgUUIdrVrJ","doc",57856,6,"English","en",105,"# Programme/Project Communications Strategy Template\n## Current communications situation\n## Programme/Project objectives\n## Communications objectives and measurability\n## Target audiences\n## Communication mix and promotion plan\n## External communications mix\n## Internal communications mix\n## Budgeting and timeline (12/24/36 months)","[{\"question\":\"How does the template advise assessing the current communications baseline?\",\"answer\":\"It asks what has been accomplished from a communications perspective and how effective previous communications have been.\"},{\"question\":\"What makes communication objectives successful according to the template?\",\"answer\":\"Objectives must be clear, specific, and measurable, and they should be realistic within timeframe, budget, and resources.\"},{\"question\":\"How should target audiences be described?\",\"answer\":\"They should be defined by current behaviour, level of awareness and knowledge, preferred methods for receiving information, and motivations or barriers to accepting the information.\"},{\"question\":\"What factors guide selecting and promoting the communications mix?\",\"answer\":\"Tool choices depend on desired outcomes, message type and profile of the audience, and promotion is planned internally and externally with budgets and timing across 12, 24, or 36 months.\"}]","Programme/Project Communications Strategy Template - WWF Communications Department | DOC",1788228095,2,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":90,"head_meta":92,"extra_data":94,"updated_unix":28},"programmeproject-communications-strategy-template-wwf-communications-department","",{"@graph":36,"@context":89},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":29},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/presentations/",3,{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/programmeproject-communications-strategy-template-wwf-communications-department/168254/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/octet-stream","2026-09-02","2026-09-01",true,{"@type":65,"interactionType":66,"userInteractionCount":11},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81,85],{"name":72,"@type":73,"acceptedAnswer":74},"How does the template advise assessing the current communications baseline?","Question",{"text":75,"@type":76},"It asks what has been accomplished from a communications perspective and how effective previous communications have been.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What makes communication objectives successful according to the template?",{"text":80,"@type":76},"Objectives must be clear, specific, and measurable, and they should be realistic within timeframe, budget, and resources.",{"name":82,"@type":73,"acceptedAnswer":83},"How should target audiences be described?",{"text":84,"@type":76},"They should be defined by current behaviour, level of awareness and knowledge, preferred methods for receiving information, and motivations or barriers to accepting the information.",{"name":86,"@type":73,"acceptedAnswer":87},"What factors guide selecting and promoting the communications mix?",{"text":88,"@type":76},"Tool choices depend on desired outcomes, message type and profile of the audience, and promotion is planned internally and externally with budgets and timing across 12, 24, or 36 months.","https://schema.org",{"og:url":51,"og:type":91,"og:title":14,"og:site_name":58,"og:description":15},"article",{"robots":93,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":96},[97,100,105,110,115,120,125,130,135],{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":98,"slug":99},90,"presentations",{"id":101,"doc_module":11,"doc_module_name":46,"category_name":102,"show_sort_weight":103,"slug":104},12,"Resumes",80,"resumes",{"id":106,"doc_module":11,"doc_module_name":46,"category_name":107,"show_sort_weight":108,"slug":109},14,"Invoices",70,"invoices",{"id":111,"doc_module":11,"doc_module_name":46,"category_name":112,"show_sort_weight":113,"slug":114},15,"Posters",60,"posters",{"id":116,"doc_module":11,"doc_module_name":46,"category_name":117,"show_sort_weight":118,"slug":119},16,"Social Media",50,"social-media",{"id":121,"doc_module":11,"doc_module_name":46,"category_name":122,"show_sort_weight":123,"slug":124},17,"Forms",40,"forms",{"id":126,"doc_module":11,"doc_module_name":46,"category_name":127,"show_sort_weight":128,"slug":129},18,"Letters",30,"letters",{"id":131,"doc_module":11,"doc_module_name":46,"category_name":132,"show_sort_weight":133,"slug":134},21,"Paper Templates",5,"papers-templates",{"id":136,"doc_module":11,"doc_module_name":46,"category_name":137,"show_sort_weight":4,"slug":138},158,"General","general-158"]