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launch will lead to Y, and we’ll know if that’s true if Z”)  \nAdd market research, including info about the current state of the market, its trajectory, and demand for the product you’re launching  \nAdd information about your top competitors, including key differentiators, messaging strategies, tag lines, and feature comparisons  \n| Goal | Metrics |\n| --- | --- |\n| e.g., Acquire new enterprise customers | e.g., Signups increase in the first quarter after launch |\n|  |  |\n\n| Type of persona | Profile |\n| --- | --- |\n| Buy personas | Add info about your target persona or link to their profile |\n|  |  |\n| User personas |  |\n|  |  |\n\nProduct description  \nWrite a short description of your product  \nShort positioning statement  \nWrite a short (~25 words) positioning statement  \nDetailed positioning statement  \nWrite a detailed (100 words or less) positioning statement  \n\n| Top-line message | Value pillar 1 | Value pillar 2 | Value pillar 3 |\n| --- | --- | --- | --- |\n| Product promise | Write a short paragraph on how |  |  |\n|  | your product delivers on this value pillar |  |  |\n| Customer pain points | Describe how this value pillar solves these pain points |  |  |\n| Product proof points | Explain how specific product features support this value pillar |  |  |\n\nAdd pricing information for this product, including subscription options, packages and tiers, and rationale behind your pricing structure  \n| Activity | Owner | Due date | Status | Notes |\n| --- | --- | --- | --- | --- |\n| Internal comms |  |  |  |  |\n| e.g., Write a blog post to\u003Cbr>announce the launch |  |  |  |  |\n|  |  |  |  |  |\n| PR |  |  |  |  |\n| e.g., Send press release to |  |  |  |  |\n| TechCrunch and WIRED |  |  |  |  |\n|  |  |  |  |  |\n| Email |  |  |  |  |\n|  |  |  |  |  |\n|  |  |  |  |  |\n| Blog |  |  |  |  |\n|  |  |  |  |  |\n|  |  |  |  |  |\n\n| Social |  |  |  |  |\n| --- | --- | --- | --- | --- |\n|  |  |  |  |  |\n|  |  |  |  |  |\n\n| Support contact |  |\n| --- | --- |\n\n\n| Task | Owner | Due date | Status | Notes |\n| --- | --- | --- | --- | --- |\n| e.g., Create training deck |  |  |  |  |\n|  |  |  |  |  |\n\nAdd links to relevant research and other key documents here  \n•  \nATLASSIAN.COM/CONFLUENCE/TEMPLATES","cbCaipLbno6nTdaP","https://ap.wps.com/l/cbCaipLbno6nTdaP","pdf",242086,"English","# Launch overview\n## Goals and success metrics\n## Market research and competitors\n# Personas and positioning\n## Buyer personas and user personas\n## Product description and positioning statements\n## Value pillars, product promise, pain points, proof points\n# Pricing\n# Launch execution plan\n## Communications activities and ownership\n## Task plan and deliverables","[{\"question\":\"What sections are included to define launch goals and measure success?\",\"answer\":\"The plan includes a section to describe launch goals and explain how success will be measured, including the expected outcome and how it will be verified (Y and Z).\"},{\"question\":\"How should market research and competitors be documented in this plan?\",\"answer\":\"It calls for adding information about the current market state and trajectory, plus demand for the product being launched. It also requests details on top competitors, including differentiators, messaging strategies, tag lines, and feature comparisons.\"},{\"question\":\"What execution items are tracked for the launch timeline?\",\"answer\":\"The template provides tables for communications activities (internal comms, PR, email, blog, social) and a separate tasks table for deliverables, with fields for owner, due date, status, and notes.\"}]","Product Launch Plan - Fill-in Template | PDF",1790390338]