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The document outlines essential tasks, beginning with content preparation one to two weeks before the official launch, including social media post creation, graphic design, and email sequence scheduling. It further emphasizes technical and logistical preparedness, covering product verification, payment gateway testing, automated response setup, link validation, and the implementation of analytics tracking. By providing a structured approach to managing social engagement, technical setup, and customer communication, the checklist serves as an essential tool for ensuring a smooth and effective product rollout. It helps users organize their marketing efforts, verify checkout functionalities, and establish clear policies, thereby reducing the stress associated with go-live periods. Whether launching an online course or a digital download, this guide provides the necessary framework to track progress and minimize operational errors throughout the entire launch 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posts ( using the launch calendar template)  Batch-create graphics, reels, carousels, and story slides  Schedule posts in advance ( using Planoly’s Social Planner)  \n Prep launch week Stories (countdowns, polls, behind the scenes)  \n Write & schedule email sequence (announcement, reminder, last chance)  \n Gather testimonials or early feedback (beta testers, past clients, or even your own results)  \nTECH & LOGISTICS  \n Make sure your digital product is fully built out (double check downloads are included, course material is published, etc) .  \n Test your checkout process (set up your payment method via Paypal or Stripe and make a test purchase to make sure your downloads work) .  \n  Setup Auto DMs (automate your Instagram replies to send the link to your launch)  \n Double-check links (bio link, CTA buttons, swipe-up/links in stories)  \n Add tracking/analytics (Google Analytics, UTM links, or platform insights)  Prepare FAQs & refund policy (for DMs, comments, and sales page)","cbCaik197qLm3Nlh","https://ap.wps.com/l/cbCaik197qLm3Nlh","pdf",37491,"English","# Content Prep\n## Tech & Logistics","[{\"question\":\"What activities should be completed 1-2 weeks before the launch?\",\"answer\":\"During this phase, you should focus on drafting social posts, batch-creating graphics and video content, scheduling your social calendar, preparing engagement-driven stories, writing email sequences, and collecting testimonials or results.\"},{\"question\":\"What technical steps are required before going live?\",\"answer\":\"Key technical requirements include ensuring the product is fully accessible, testing the checkout flow through payment gateways like PayPal or Stripe, setting up automated direct messages, verifying all URL links, and configuring tracking or analytics tools.\"},{\"question\":\"Why is testing the checkout process important?\",\"answer\":\"Testing the checkout process is critical to ensure that your payment methods are functioning correctly and that customers can successfully receive their digital downloads after purchase, preventing potential sales loss or customer frustration.\"}]","Product Launch Checklist | PDF",1790236253]