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It should be 100 to 150 characters long, and no more than one sentence.)\n\u003CCity>, \u003CState>, \u003CDate>  -  The first paragraph.  Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important.  It should read easily and make your news sound exciting to a general audience.\nNext, provide some background information on the news or announcement. Always try to include the “Five Ws” of good journalism—Who, What, When, Where, and Why—when applicable. If you are explaining why your organization or event is unique, be sure to write your release in terms most readers will understand. Do not use industry terminology, and provide definitions that readers might not know about or understand.\nIt's good practice to include a quote or two within your press release. Your sources might include company executives, industry experts, or community members. If you feature information from a study, survey, or high-profile public figure, you should include in-text citations to clearly identify the source. You can then add more detailed information in a references section or footnote.\nThe last paragraph often summarizes and reinforces the importance of your organization, event or announcement. It should include a call to action for the reader to find out more, visit your website, and contact you for more information.\nABOUT \u003CYOUR ORGANIZATION>\nThe final paragraph should be a brief description of your organization and its mission.  Include the organization’s mission, a summary of the its program services, and a brief history of the company.  Also include \"For more information, contact: \" as the last sentence.\n– END – (Sometimes ### is also used to signify the end of a release)\nTemplate Sources:\nConcept Marketing Group (\u0013 HYPERLINK \"http://www.marketingsource.com/pressrelease/releaseformat/\" \u0014http://www.marketingsource.com/pressrelease/releaseformat/\u0015)\nPR Syndication (\u0013 HYPERLINK \"http://www.prsyndication.com/press-release-template\" \u0014http://www.prsyndication.com/press-release-template\u0015)","cbCaiiQXvDzQf9U8","https://ap.wps.com/l/cbCaiiQXvDzQf9U8","docx",19186,"English","# Press release structure\n## Headline and opening paragraph\n## Background and Five Ws\n## Quotes and citations\n## Closing, About section, and call to action","[{\"question\":\"What information should be included at the top of a press release?\",\"answer\":\"Include contact person details, company name, phone and fax numbers, email, and website URL.\"},{\"question\":\"How should the headline be written?\",\"answer\":\"Write a headline of 100–150 characters in no more than one sentence, clearly stating what the announcement is about.\"},{\"question\":\"What should the press release opening paragraph contain?\",\"answer\":\"Start with a two-sentence paragraph that quickly summarizes the news and explains why it is important in a way that is engaging to a general audience.\"}]","Press Release Template - Guidelines | DOCX"]