[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-188061-en":3,"doc-seo-188061-105":29,"detail-sidebar-cat-1-en-105":89},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":11,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":11},188061,8796093062539,"8796093062539","",1,15,"Posters","Poster-Sequential-Adaptive-Testing-of-Social-Media-Campaigns","This document details the results of a five-month social media campaign testing eight different advertisements to promote cancer clinical trials. The campaign reached over 318,000 individuals, achieving an overall click-through rate of 1.13% at a cost of $0.41 per click. Analysis revealed that patient-facing ads with group images performed better than those with single individuals, images, or text alone, yielding a 1.48% click rate. For community-facing ads, an altruistic message encouraging the dissemination of clinical trial information was most effective, achieving a 2.3% click rate. The campaign drove 9,820 views to the cancer center's webpage and 116 unique clicks to search for trials. The document also includes a comparative table of patient and community audience engagement metrics, specifically focusing on discussions about reclassified genetic test results.","| Results |\n| --- |\n| Over five-months, the eight ads had a total of 1,063,505 impressions, reached 318,587 individuals, generated 12,018 outbound clicks for over an overall click rate of 1.13% for a cost of $0.41 per click.\u003Cbr>Ad\\#1\u003Cbr>\u003Cbr>Ad\\#5\u003Cbr>\u003Cbr>Ad\\#2\u003Cbr>\u003Cbr>Ad\\#6\u003Cbr>\u003Cbr>Ad\\#3\u003Cbr>\u003Cbr>Ad\\#7\u003Cbr>\u003Cbr>Ad\\#4\u003Cbr>\u003Cbr>\u003Cbr>Ad\\#8\u003Cbr>Among the four patient-facing ads, the group image had the highest click rate compared to ones depicting single person, image, or text only (1.48% vs \u003C0.7%) .\u003Cbr>Among the four community facing ads, the altruistic call to disseminate information about clinical trial resources outperformed the other three (2.3% vs \u003C0.5%) .\u003Cbr>The engagement resulted in 9,820 views to the cancer center’s webpage containing program information about cancer clinical trials and 116 unique clicks to search for cancer clinical trials . |\n\n\n| Outcomes of Ad Performance |\n| --- |\n| Patients\u003Cbr>(1-mile radius around UTSW)\u003Cbr>\u003Cbr>Community audience\u003Cbr>(200-mile radius around UTSW) .\u003Cbr>|\n\n|  | Community | Medical Setting, n (%) | Community Setting with Academic Appt., n (%) |  | Tertiary/Academic Medical Setting, n (%) |  |\n| --- | --- | --- | --- | --- | --- | --- |\n|  | Yes | No | Yes | No | Yes | No |\n| Do you discuss the potential for reclassified results | 147 | 78 | 69 | 43 | 102 | 86 |\n| when disclosing results to patients? | (65%) | (35%) | (62%) | (38%) | (54%) | (46%) |\n| Have you ever received an updated genetic test | 81 | 144 | 27 | 84 | 42 | 144 |\n| report with reclassified variant? | (36%) | (64%) | (24%) | (76%) | (23%) | (77%) |","cbCaihHr9JN38QN3","https://ap.wps.com/l/cbCaihHr9JN38QN3","pdf",740830,2,"English","en",105,"# Campaign Performance Metrics\n## Patient-Facing Ads\n## Community-Facing Ads\n# Audience Engagement","[{\"question\":\"What were the overall results of the social media campaign?\",\"answer\":\"Over five months, the campaign reached over 318,000 individuals with eight ads, achieving an overall click-through rate of 1.13% for $0.41 per click. It generated 9,820 webpage views and 116 unique clicks to search for cancer clinical trials.\"},{\"question\":\"Which types of ads performed best for patient and community audiences?\",\"answer\":\"For patient-facing ads, group images outperformed single-person or text-only visuals (1.48% click rate). For community-facing ads, an altruistic message about sharing clinical trial information was most effective (2.3% click rate).\"},{\"question\":\"What type of information was discussed in the patient and community audience engagement metrics?\",\"answer\":\"The engagement metrics included discussions about the potential for reclassified results when disclosing genetic test findings to patients and whether participants had ever received an updated genetic test report with a reclassified variant.\"}]","Poster-Sequential-Adaptive-Testing-of-Social-Media-Campaigns | PDF",1788387048,{"code":4,"msg":30,"data":31},"ok",{"site_id":24,"language":23,"slug":32,"title":14,"keywords":10,"description":15,"schema_data":33,"social_meta":84,"head_meta":86,"extra_data":88,"updated_unix":28},"poster-sequential-adaptive-testing-of-social-media-campaigns",{"@graph":34,"@context":83},[35,51,66],{"@type":36,"itemListElement":37},"BreadcrumbList",[38,42,45,48],{"item":39,"name":40,"@type":41,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":43,"name":44,"@type":41,"position":21},"https://docshare.wps.com/template/","Template",{"item":46,"name":13,"@type":41,"position":47},"https://docshare.wps.com/template/posters/",3,{"item":49,"name":14,"@type":41,"position":50},"https://docshare.wps.com/template/poster-sequential-adaptive-testing-of-social-media-campaigns/188061/",4,{"url":49,"name":14,"@type":52,"author":53,"headline":14,"publisher":55,"fileFormat":58,"inLanguage":23,"description":15,"dateModified":59,"datePublished":60,"encodingFormat":58,"isAccessibleForFree":61,"interactionStatistic":62},"DigitalDocument",{"name":9,"@type":54},"Person",{"url":39,"name":56,"@type":57},"DocShare","Organization","application/pdf","2026-09-06","2026-09-02",true,{"@type":63,"interactionType":64,"userInteractionCount":11},"InteractionCounter",{"@type":65},"ViewAction",{"@type":67,"mainEntity":68},"FAQPage",[69,75,79],{"name":70,"@type":71,"acceptedAnswer":72},"What were the overall results of the social media campaign?","Question",{"text":73,"@type":74},"Over five months, the campaign reached over 318,000 individuals with eight ads, achieving an overall click-through rate of 1.13% for $0.41 per click. It generated 9,820 webpage views and 116 unique clicks to search for cancer clinical trials.","Answer",{"name":76,"@type":71,"acceptedAnswer":77},"Which types of ads performed best for patient and community audiences?",{"text":78,"@type":74},"For patient-facing ads, group images outperformed single-person or text-only visuals (1.48% click rate). For community-facing ads, an altruistic message about sharing clinical trial information was most effective (2.3% click rate).",{"name":80,"@type":71,"acceptedAnswer":81},"What type of information was discussed in the patient and community audience engagement metrics?",{"text":82,"@type":74},"The engagement metrics included discussions about the potential for reclassified results when disclosing genetic test findings to patients and whether participants had ever received an updated genetic test report with a reclassified variant.","https://schema.org",{"og:url":49,"og:type":85,"og:title":14,"og:site_name":56,"og:description":15},"article",{"robots":87,"canonical":49},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":90},[91,96,101,106,109,114,119,124,129],{"id":92,"doc_module":11,"doc_module_name":44,"category_name":93,"show_sort_weight":94,"slug":95},11,"Presentations",90,"presentations",{"id":97,"doc_module":11,"doc_module_name":44,"category_name":98,"show_sort_weight":99,"slug":100},12,"Resumes",80,"resumes",{"id":102,"doc_module":11,"doc_module_name":44,"category_name":103,"show_sort_weight":104,"slug":105},14,"Invoices",70,"invoices",{"id":12,"doc_module":11,"doc_module_name":44,"category_name":13,"show_sort_weight":107,"slug":108},60,"posters",{"id":110,"doc_module":11,"doc_module_name":44,"category_name":111,"show_sort_weight":112,"slug":113},16,"Social Media",50,"social-media",{"id":115,"doc_module":11,"doc_module_name":44,"category_name":116,"show_sort_weight":117,"slug":118},17,"Forms",40,"forms",{"id":120,"doc_module":11,"doc_module_name":44,"category_name":121,"show_sort_weight":122,"slug":123},18,"Letters",30,"letters",{"id":125,"doc_module":11,"doc_module_name":44,"category_name":126,"show_sort_weight":127,"slug":128},21,"Paper Templates",5,"papers-templates",{"id":130,"doc_module":11,"doc_module_name":44,"category_name":131,"show_sort_weight":4,"slug":132},158,"General","general-158"]