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It explains adapting strategies, messaging, and promotional tactics to fit local preferences and cultural nuances, boosting relevance, engagement, loyalty, and conversion. It also shows practical guidance for planning around key local dates, including winter themes and January events, plus highlights on Polish consumer insights and seasonal shopping behaviour.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/polish-marketing-calendar-q1-localised-marketing-guide/379111/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/polish-marketing-calendar-q1-localised-marketing-guide/379111.png","ImageObject",442,249,{"name":88,"@type":89},"Maya Linwood","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-26","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What does localised marketing mean in this guide?","Question",{"text":108,"@type":109},"Localised marketing means tailoring marketing strategies and campaigns to match local preferences, needs, and cultural nuances in a specific country.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the guide suggest localising content for better results?",{"text":113,"@type":109},"It recommends writing localised, translated ads and copy so messages resonate more deeply with local consumers, improving trust, engagement, conversion, and retention.",{"name":115,"@type":106,"acceptedAnswer":116},"How can readers use the calendar to plan marketing activities?",{"text":117,"@type":109},"Use the guide to identify important dates, cultural celebrations, and customs, then choose the right time to post around holidays and understand what local competitors are doing.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},379111,1791732314,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":47},962084928432,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","# LOCAL\n\nMARKETING  \nCALENDAR 20Q125  \nM  \n29  \n5  \n12  \n19  \n26  \nT  \n30  \n6  \n13  \n20  \n27  \nW  \n31  \n7  \n14  \n21  \n28  \nT  \n1  \n8  \n15  \n22  \n29  \nF  \n2  \n9  \n16  \n23  \nS  \n3  \n10  \n17  \n24  \nS  \n4  \n11  \n18  \n25  \n# POLISH MARKETING CALENDAR\n\nINTRODUCTION  \n## Why is localised marketing soimportant?\n\nLocalised marketing means tailoring your marketingstrategies and campaigns to meet the specificpreferences, needs and cultural nuances of a particularnation and country. Localising involves adapting content,messaging, and promotional tactics to resonate effectivelywith the local audience.  \nLocalising your marketing is important to enhancerelevance and connect with the target audience, leading tobetter engagement and customer loyalty. By localising,you’ ll create more personalised and effective campaigns,improving your brand perception, driving higher conversionrates, and ultimately increasing sales. Localising yourmarketing efforts will also help you avoid cultural misstepsand ensure that the brand message resonates positivelywith the local customers.  \nContent that resonates with locals  \nWriting localised, translated ads and copy, even if Englishones perform okay, can significantly boost your marketingeffectiveness. While your English ads and copy may reacha broad audience, the localised and translated contentresonates more deeply with local consumers. Thisconnection enhances trust, brand loyalty, andengagement, leading to higher conversion and retentionrates. Localised ads will also help you stand out incompetitive markets where your brand is yet to gainawareness.  \n## How to use this guide\n\nThe Local Marketing Calendaris a guide to your targetmarkets’most important dates,cultural celebrations andcustoms. Use this guide to findout when it’s the right time topost around a specific holiday,find days that resonate withsocially conscious consumers,and understand what yourlocal competitors are doing towin over their customers.  \n## What we c an do foryour success\n\nMakesYouLocal has helpedover 1000 webshops on theirinternational expansion. Ournative experts optimisewebshops to match localdemands, translate webshop& product texts in 22languages and take care orthe daily operations, likecustomer service and socialmedia monitoring, makingsure your business can reachit’s full potential abroad.  \nRead more about our clients’successes with us:  \nSEE CASES  \nPOLISH MARKETING CALENDAR  \n## Q1\n\nHOW WELL DOYOU KNOW THEPOLISH?  \n\n| Top channels:  \u003Cbr> 27.5 million users  \u003Cbr> 24.2 million users  \u003Cbr> 12 million users  \u003Cbr> 9.1 million users  \u003Cbr> 4 million users   | TOP online purchases:   |  | Learn more:  \u003Cbr>Want to gain more insights tothe Polish consumer habitsand spending acrosssectors? Get your consumerstatistics straight withMarket Fact Sheets   |\n| --- | --- | --- | --- |\n|  | \u003Cbr>\u003Cbr>| Clothing & accessories  \u003Cbr>Shoes  \u003Cbr>Beauty  \u003Cbr>Home electronics  \u003Cbr>Pharmaseuticals   |  |\n|  |  |  | \u003Cbr>DOWNLOAD HERE    |\n\nPOLISH MARKETING CALENDAR Q1  \n## JANUARY\n\nSTYCZEŃ  \n| M   | T   | W   | T   | F   | S   | S   |\n| --- | --- | --- | --- | --- | --- | --- |\n| 30   | 31   | 1   | 2   | 3   | 4   | 5   |\n| 6   | 7   | 8   | 9   | 10   | 11   | 12   |\n| 13   | 14   | 15   | 16   | 17   | 18   | 19   |\n| 20   | 21   | 22   | 23   | 24   | 25   | 26   |\n| 27   | 28   | 29   | 30   | 31   |  |  |\n\n\n| THEME OF THE MONTH:   | PHenomenon:   | SEASONAL HIGHLIGHT:   |\n| --- | --- | --- |\n| Winter holidays |   | Shopping Sunday |   | Stud niówka |   |\n| Ferie zimowe   | Handlowa niedziela   | Studniówka   |\n| The month marks the beginning   | Although usually closed, On Trade   | Studniówka is an important   |\n| of winter holidays, starting   | Sundays, shops are allowed to   | celebration held about one   |\n| around mid-January and running   | open. The first Trade Sunday of   | hundred days before high   |\n| until early March, depending on   | the year is on January 26,   | school final exams in May.   |\n| the voivodeship. Families often   | ty","cbCaitgLteuU6dXi","https://ap.wps.com/l/cbCaitgLteuU6dXi","pdf",2118907,13,"English","# INTRODUCTION\n## Why is localised marketing so important?\n## How to use this guide\n## What we can do for your success\n# Q1\n## JANUARY\n## IMPORTANT DATES\n## Popular has tags","[{\"question\":\"What does localised marketing mean in this guide?\",\"answer\":\"Localised marketing means tailoring marketing strategies and campaigns to match local preferences, needs, and cultural nuances in a specific country.\"},{\"question\":\"How does the guide suggest localising content for better results?\",\"answer\":\"It recommends writing localised, translated ads and copy so messages resonate more deeply with local consumers, improving trust, engagement, conversion, and retention.\"},{\"question\":\"How can readers use the calendar to plan marketing activities?\",\"answer\":\"Use the guide to identify important dates, cultural celebrations, and customs, then choose the right time to post around holidays and understand what local competitors are doing.\"}]","POLISH MARKETING CALENDAR - Q1 - Localised marketing guide | PDF",1790234180]